We were tasked with addressing an internal communications team of a leading MICE entity in Cape Town regarding Internal Communications and social media. The slides walk through the mechanics and psychology of communication and practical considerations in optimising channels. These slides served to guide the short and intense consultation

1. Light years
measure distance
not time
Craig Kensley
@being_ck
@pragmatweets
CxO - Pragmatics

4. Credibility

7. Internal Communications

9. The traditional image of the mass persuasion
process must make room for 'people' as
intervening factors between the stimuli of the
media and resultant opinions, decisions, and
actions.”
Katz (1940)

13. Social Media

17. The 4 Metrics that matter:
• Conversation (comments)
• Amplification (Shares / retweets)
• Applause (Likes, +1’s)
• Economic value (conversion)

18. OKR
• Marketing Objective:
Increase Site Traffic,
Engagement, and
Customer Flow through
Site Funnel
• Key Result: Improve
Non-paid traffic to the
site from all sources by
25% by end of Q2
• Social roadmap:
Increase engagement
with community by 5%
on Social channels in
order to increase traffic
from social by 15%

19. Craig Kensley
+27 82 678 2391
@being_ck
@pragmatweets