Potential new business arena in record company / Music industry I compiled this about 3 years ago, current fashionable words "360" was not popular in music industry before I joined in EMI music.

1. Potential Business Strategy / Direction in Music Industry Aug, 2007 COZY MIZOGUCHI [email_address] +81-08-1205-8448 COZY MIZOGUCHI , All rights reserved

2. The Concepts for Business Developments – 1 < Current Revenue Lines > < Current > ◆◆ Business Fields ◆◆ M usic M usic Company From Only “ 1M ” Revenue line to… COZY MIZOGUCHI , All rights reserved

3. The Concepts for Business Developments – 2 < Additional Revenue Lines > < Future > aim for “ 3M ” Revenue line … M usic ◆◆ Business Fields ◆◆ M edia M otion *streaming contents M usic + M edia + M otion Company *Internet COZY MIZOGUCHI , All rights reserved

4. The Concepts for Business Developments – 3 < Current Contents Strategy> < Current > ◆◆ Business Scheme ◆◆ M usic Music-centric Contents Holder From Only “ A side ” Revenue line to… < A side > CD/DVD, DownLoad, etc Distribution, Providing, etc <Outside> - CD/DVD Retailers - Mass Medias, etc M usic COZY MIZOGUCHI , All rights reserved

5. < Future > To aim for “ A + B sides ” Revenue line ◆◆ Business Scheme ◆◆ M usic < A side > M ore < B side > Entertainment Contents Holder Expanding Artists Variations from only Music with Various Attractive Contents The Concepts for Business Developments – 4 < New Contents Strategy > COZY MIZOGUCHI , All rights reserved

6. < Future > “ A + B sides ” Revenue < Current > Music-centric Contents Holder “ Only A sides ” Revenue CD/DVD Digitized songs Artists T-shirts, etc CD/DVD Digitized songs Ring Voices VOD AD related Entertainment Contents Holder Syndication <Important Factors> RIGHTS! Character Items Digital Photos Fashion related The Concepts for Business Developments – 5 < New Contents Lineup Matrix > COZY MIZOGUCHI , All rights reserved

7. The Concepts for Business Developments – 6 < Appendix > “ A + B sides ” Revenue < example > Through character goods stores, game arcades, + their own sites, etc Character Items CD/DVD Digitized songs Ring Voices AD related Book Fashion related Kumi Koda; popular especially with young females, Total CD album sales; more than 10mil Lineup various kind of Ring-tunes; intro, A,B,C parts, Chorus, Guitar-Riff, etc COZY MIZOGUCHI , All rights reserved PACHINKO

8. The Concepts for Business Developments – 7 < Appendix > ◆◆ Japanese WEB Markets Trends ◆◆ Internet AD market to be growing to 4.17b , SNS / Brog = 7.06b in 2011 単位；億円 Resources from Nomura Research Institute, Dec, 2006 E FFICIENCY Maximizing Music Assets I NCREASING Size / Growth of the Markets M ATCHING Synergy Effects to Music The growth of net business has been tremendous. Current trends are shifting from PC internet to mobile phone, especially e-commerce, music streaming, etc by youngsters . COZY MIZOGUCHI , All rights reserved 365 127 98 Mobile broad band 1,744 1,931 1,909 Cable TV internet 3,791 4,966 5,197 ADSL 7,806 4,881 3,855 Optical Fiber Broadband market 582 70 14 Mobile Broadcasting 385 195 154 Mobile payment 3,873 3,585 3,324 Mobile contents 72,088 63,699 71,820 68,919 70,711 69,268 Mobile carrier ※2 Mobile Phone market 516 185 87 IP broad casting 434 140 94 VOD 1,706 484 222 BLOG ・ SNS 7,417 4,663 3,554 Internet ad. ※1 3,890 1,860 1,510 Online game 795 363 188 Music streaming ※1 2,010 1,441 1,273 Online payment 64,300 44,200 38,200 B to C EC Online business market FY2011 FY2007 FY 2005 Market / Field

11. The Concepts for Business Developments – 10 < Business Model Matrix > MUSIC MEDIA MOTION ・ e-Commerce ・ Advertisement ・ Affiliate ・ Syndication *streaming contents Producing Streaming Contents Efficient PC Site Operation Focusing more on MOBILE ◆◆ Main Merits ◆◆ 1 ROI ; Short-Term “Monetization via focusing on Mobile + building up Useful Alliances 2 New Strength ; effective promotional points with attractive original streaming contents COZY MIZOGUCHI , All rights reserved