Event Marketing Rockstars is a MeetUp group of over 250 people in the event planning / marketing / pr industry. We meet bi-monthly to cover different topics event planners want to learn more about. Our March 2014 event had 3 amazing event planner guest panelists who shared their top 3 best tips for selling an event.

1. Presents
Sales Strategies
for
Event Success!
#eventmktgsf
March 19, 2014

2. #eventmktgsf
•Event Manager for SF MusicTech Summit
•sfBeta
•Girls in Tech
•Inside Network
Cass Phillips @webwallflower
Executive Producer of FailCon

3. #eventmktgsf
Top 3 tips for Event Sales Success:
1. Know your specific audience - "Startup Founders" or "Developers" are too
broad, you will sell better with more specificity.
2. Employ lean methodologies wisely. Test your idea and build your markets
with smaller safe events.
3. Be creative with sponsors. Sponsors are generally happier with custom-
built packages that address their needs, rather than generic catch all things.
Cass Phillips @webwallflower

4. #eventmktgsf
Marketing Executive at start-ups and
corporations including:
• McKinsey & Co.
• Phillips
• Zara
• RWE
• Dafiti – Brazil
Liana Burstava @trendylime
Founder & CEO, Trendy Lime

5. #eventmktgsf
Top 3 tips for Event Sales Success:
1. Don’t sell event tickets – sell the experience.
2. Build an awesome brand for your events.
3. Diversify sales channels and engage ambassadors
Liana Burstava @trendylime

6. #eventmktgsf
• Columbia Records
• Silicon Valley Internship Programme
Patti Silverman @silvermansays
Communications Director,
SF MusicTech Summit

7. #eventmktgsf
Top 3 tips for Event Sales Success:
1. Focus on long-term relationships vs. short-term sales.
2. Personalization is key. Customize your messaging. No one likes a generic
pitch.
3. Be persistent and follow-up. It’s better to get a “no” than no answer.
Patti Silverman @silvermansays

8. Thank you for joining us!
@CourtMcQuade