2. Welcome to Talk is Cheap 8.0, the eighth edition of
Centennial College’s social media conference.
Talk is Cheap is an annual free social media conference
hosted by corporate communications and public relations
students at the college’s Story Arts Centre. The conference
starts off with registration and a short reception. The event
then has a panel discussion on a predetermined topic and
concludes with a series of participant-led workshops. These
workshops cover a variety of topics related to social media.
This year, the panel will be discussing social media
influencers. It’s important that brands build relationships
with influencers and create buzz around their product. We
have an amazing panel lined up and we can’t wait for you to
get some insider tips on the industry!
Thank you so much for attending our event. We hope you
get a chance to listen to some amazing speakers and learn
something!
The Talk is Cheap 8.0 Team
Alicia, Courtney, Jackie, Tahrell, Trang and Alana
3. James Rubec, Content Marketing and Social Media Manager
James is Cision Canada’s storyteller who works to share
insights in the public relations, social media and marketing
communications industry. His career started in Ottawa as a
journalist and moved to the Northwest Territories where he
began his work as a copywriter on the agency side. Today, he
leads Canadian content development and social media for
Cision and connects with PR professionals around the country
to learn what’s working and what’s new in the industry.
Jessica Savage, Vice President, North Strategic
Jessica has been with North as a Vice President since 2012
and has helped move the company from a small start up to a
bold, well-respected agency in the PR, Communications and
Digital Communications industry. As one of the company’s
most senior leaders and strategists she is passionate about
getting meaningful results through a commitment of investing
in a dynamic, inclusive team culture. Throughout the industry
she is recognized for leading and creating high performance
teams.
DEAN THE BASSET HOUND
(@deanthebasset)
Dean the basset lives with his loving humans in Toronto, Ontar-
io, where he chews sticks, naps regularly and avoids baths.
Over 80k IG followers
KAEL REBICK
(@punkodelish)
Kael Rebick is one of Instagram’s top Canadian influencers.
Based in Toronto, she has spent years capturing the beauty of
her city as a hobby and passion. Her work on Instagram has
taken her far beyond her city, taking part in campaigns all over
the world.
@punkodelish on Twitter, Snapchat, IG
facebook.com/punkodelish
446k IG followers
4. Brad Ross, Executive Director of Corporate Communications, TTC
Anna Starasts, Community and Marketing Manager for gdR
Sina Radfar, Sr. Social Media Specialist, Cision
Donna Lindell, Professor and Program Coordinator, Centennial College
Debbie Gordon, Director of Children’s Media Centre, Centennial College
Justin Stayshyn, Digital and Regional Media Relations, Ontario NDP
Tamarisk Saunders-Davies, Account Manager, ClutchPR
Linda Andross, Managing Partner, APEX PR
Cullen Scannell, Senior Manager, Digital Content, TO2015
Kara Carnduff
Account Director
Kara Carnduff is an Account Director on the digital strategy
team at High Road in Toronto. She leads social and digital
teams across a number of retail and financial clients. Her
journalism background allows her to bring a particular skillset
to digital marketing and content strategy, which she uses to
develop long-term, cross-platform plans for her clients.
Kara graduated from Carleton University with a Bachelor of
Journalism, and started her career in corporate communica-
tions with the Department of National Defence in Ottawa,
Canada. She moved to their media relations team before
joining High Road in October 2011.
5. 5:15 – 6:00 p.m.
6:00 – 6:50 p.m.
7:00 – 7:30 p.m.
7:40 – 8:10 p.m.
8:20 – 8:50 p.m.
Registration – Front lobby
Social Media Influencers – Panel – Rm 191/193
Moderator: James Rubec, Content Marketing and Social Media Manager, Cision
Kael Rebick, Toronto photography Instagrammer
Jessica Savage, Vice President, North Strategic
Dean the basset hound, one of TIME Magazine’s most influential dogs
Kara Carnduff, Account Director, High Road
Rm 201
Brad Ross
Executive Director of Corporate
Communications, TTC
Rm 201
Justin Stayshyn
Digital and Regional Media Relations,
Ontario NDP
Rm 201
Sina Radfar
Sr. Social Media Specialist, Cision
Rm 203
Anna Starasts
Community and Marketing Manager,
gdR
Rm 203
Donna Lindell
Professor and Program Coordinator
Centennial College
Rm 203
Tamarisk Saunders-Davies, Account
Manager, ClutchPR
Rm 245
Debbie Gordon
Director of Children’s Media Centre,
Centennial College
Rm 245
Linda Andross
Managing Partner, APEX PR
Rm 245
Cullen Scannell
Senior Manager, Digital Content,
TO2015
TIME SESSION SESSION SESSION
