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LCCs continue to evolve into hybrids
of the original core model.
In 2014 Ryanair underwent a announced a
series of radical customer service
Always Getting Better
Ryanair has a new customer-centric focus.
In 2014 Ryanair announced a series of radical
customer service improvements.
“Ryanair's strategy of being nicer to
customers has had a bigger impact on its
performance than lower oil prices which
have benefited some airlines in the short
• Europe’s Lowest Fares and Lowest Costs.
• Europe’s No 1, Traffic & Coverage.
• Forward bookings increasing.
• Load factors & Traffic rising.
• Unblemished 30 year Safety Record.
• New aircraft order to deliver over 160 mpa by FY24.
Mobile User Experience
• Help Passengers help themselves.
• Transactional self service.
• Access to relevant information and up to date
knowledge base articles specific to your current
• More features to help Passengers change your
travel plans where ever they are.
Some Apps Don’t Travel Well
•The customer is not always
•WIFI is not always readily available,
especially when you are travelling.
•With typical client-server apps you
may incur additional charges when
•When your connection is slower
than my grandfather with ankle
weights, some apps can behave
Syncing can help…
•Always on, occasionally
•Access to reference data and
other business logic.
•Offering relevant products and
services even when you are
•Allow the customer to make
make certain changes even
Write my own Sync?
• I am not very clever, I wont get it right the first time or
• It is a tough nut to crack. Change notifications and
conflict resolution can become highly complex.
• It is a huge distraction for our already busy developers.
• It will delay our projects and increase development
....I'd sooner chew broken glass!
Ryanair working with
Ryanair started working to build a highly flexible travel
platform the primary focus of which was the Traveller.
With much our focus on Mobile First and after much
research we decided that Couchbase was the best fit for our
Ryanair working with
Ryanair will continue to work with Couchbase and deliver an “Mobile First”
Enterprise Travel Retail Platform, which happens to specialise in flights.
•Improve our native app for both IOS and Android.
•A hold-my-fare-for-24-hours feature.
•A fare-comparison feature integrated into the search results.
•Further enhance our relationships with GDS systems like Amadeus and Google
•Activities and restaurant content available at destination via the app.
• Access control.
• Document Authorisation.
• Multi-master replication.
• Partitioned Data.
• Continuous or Ad-hoc bidirectional
• Create and share your own data
In essence, we can run intermediate multi-
functional gateway in several lines of code.
Back at the Lab….
Prod DC #1
Working with Couchbase, Ryanair’s
Mobile team will continue to improve
and simplify almost every aspect of
our mobile travel solution.
• Optimised local storage engine.
• Local database encryption.