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Gaultung and Ruge’s Theory

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A2 Media Studies

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Gaultung and Ruge’s Theory

  1. 1. Gaultung and Ruge’s Theory THEIR THEORY ON NEWS VALUES FOCUSSES ON WHAT MAKES A STORY NEWSWORTHY.
  2. 2. Each news story will fall under one of these categories of news:  Continuity – Carries on with a story that is already in the news.  Familiarity – To do with people or places close to home.  Elite Persons- to do with a famous or important person.  Negativity – Bad news and suffering.  Conflict – War, fighting and argument.  Unexpectedness – sudden or unusual event  Personalisation – a story with a human interest angle or one that can be portrayed through how it affects a person/  Consonance – fits with the way the institution audience thinks already.
  3. 3. Example Story – Malaysian Airline Fight MH370 Disappearance This news story fits into more than one of categories identified on the previous slide. They fit into the following categories of news:  Negativity – This is because of suffering, mainly the families involved of the victims.  Conflict – this is because of the war currently taking place over where the plane was flying.  Consonance – this will fit with the way the audience thinks because they will have a negative view of extremists and link this with the Islamic religion.  Familiarity – this is because a few of the victims on board were from the UK.

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