1. PERSONAL BRAND EXPLORATION
Cort Haligas
Project & Portfolio I: Week 1
June 28, 2021

2. I love life! I have always enjoyed living life and
the people in it! When I was 12, the best
grandfather in the world was taken from me in a
tragic accident. He lived life to fullest and passed
that on to me. So my desire is not just to bring
light to the world, but for his legacy as well! My
vision, passion, and goal is to make a difference
in the world by bringing excitement to my life and
projects.
IDENTITY
Cort Haligas

3. PROFESSION
Potential Job Titles:
• Producer Music Videos
• Video/Film Camera Operator
• Director Music Videos
BRAND ARCHETYPE - I am an
Entertainer archetype and I will b e
different than others in that I bring
light to the workplace. Because of
this, the environment and our team
will enjoy our time at work.
Film Production
Picture Relevant
to Your Industry
Goes Here
The Industry

4. My target audience is the demographic of people most likely to be interested in my
company's product or service within the film/video industry.
TARGET AUDIENCE
Sydney Vernon
Outreach Plan:
• I will complete my website and brand.
• Once my website is complete, I will email my website to Sydney
Vernon.
• I will follow up with an email within 4 weeks. His email is
svernon@gannett.com
• My email will introduce myself with a bio, a link to my website, and
how I can be an asset to their company.
• Follow up email, would be to see if I can set up a time to come in
and meet face to face.
PROFILE
PICTURE Recruiter, Gannett
Productions
Kendall Wren
Outreach Plan:
• I will complete my website and brand.
• Once my website is complete, I will email my website to Kendall
Wren.
• I will follow up with an email within 4 weeks. I will email her at
hello@evolve.studio.
• My email will introduce myself with a bio, a link to my website, and
how I can be an asset to their company.
• Follow up email, would be to see if I can set up a time to come in
and meet face to face.
PROFILE
PICTURE
Recruiter, Evolve Studios
Outreach Plan:
• I will complete my website and brand.
• Once my website is complete, I will email my website to Olivia
Edwards.
• I will follow up with an email within 4 weeks. I will email her at
oedwards@sbgtv.com
• My email will introduce myself with a bio, a link to my website, and
how I can be an asset to their company.
• Follow up email, would be to see if I can set up a time to come in
and meet face to face.
PROFILE
PICTURE
Olivia Edwards
Recruiter, Sinclair Broadcast

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Create my website and get my branding straight on
social media and the web.
‣ I would like to gain 1000 followers in the first
year for example, on instagram.
Mid Term: (YEAR)
• My goal is to be working creating/production of music
videos.
‣ I will measure my progress on this by being
employed for 2+ years working for a studio that
produces film/videos.
Long Term: (YEAR)
• Long term I would like my own production company.
‣ I will measure this by having an operational
company by 2030. This will include a yearly
increase of 5% in clients annually. I will create
partnerships for investment into the company.

6. SKILLS ANALYSIS
This is my skill set now, but not where I will be by the
time I graduate Full Sail University.
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video editing
SOFT
HARD
Novice / Adept / Expert
Research Novice / Adept / Expert
Team player Novice / Adept / Expert
Optimistic Novice / Adept / Expert
Camera/Video shooting
SOFT
HARD
Novice / Adept / Expert
Presentation skills Novice / Adept / Expert
Leadership Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I will be committed to inspiring creativity and
life to our team. I will use all my efforts in
creating unique and cutting edge videos/film
for our clients.
PROMISE

8. CREDENTIALS
Work Experience:
• Videographer for Channel Greatness, Inc
Education:
• Sportscasting Degree Program, B.S., Full Sail University (2022)
Awards:
• NA

9. COMPETITION
Maria Martinez
Education:
• Full Sail University, BS Flim
• Florida Keys Community College
Leadership Experience:
Technical Media Producer
Set Costumer
Production Assistant
Skills and Proficiencies:
• Segment breaks
• Logs
• Documenting transmitters
Cort Haligas
Overall Online Presence:
• 214 connections, banner image not customized,
headshot professional, profile not detailed.
• Grade: Average
HEADSHOT
Industry Experience:
• Music video production, Channel
Greatness, Inc
Education:
• Full Sail University, BS Sportscasting
Leadership Experience:
• Captain 4 years Competitive Soccer
• President of Fellowship of Student Athletes
Skills and Proficiencies:
• Team player
• Research skills
• Video production
Overall Online Presence:
• None
• Grade: Poor
Industry Experience:
Technical Media Producer WJHGTV

10. COMPETITION
James Paul
Noteworthy Experience:
• Videography
• Media Production
Cort Haligas
HEADSHOT
Industry Experience:
• Industry experience goes here,
Evangel Church
Education:
• Chipola College
• Full Sail University BS Film
Skills and Proficiencies:
• Promotional and event videos
Overall Online Presence:
• NA (no details)
• Grade: Poor
Industry Experience:
• Music video production, Channel
Greatness, Inc
Education:
• Full Sail University, BS Sportscasting
Leadership Experience:
• Captain 4 years Competitive Soccer
• President of Fellowship of Student Athletes
Skills and Proficiencies:
• Team player
• Research skills
• Video production
Overall Online Presence:
• Old facebook and barely used instagram
• Grade: Poor

11. BRAND POSITION
We will be successful because I am an asset to a company/team. I have a unique
ability to bring light and happiness to the workplace and working alongside others to
strive to be the best. Compared to my competition, I have been educated, just as
them, at one of the most prestigious video/film school in the Country. However, I
feel I have more to offer. For example, Maria Martinez has a skill set of segments,
breaks, logs, etc., but I will have those same set of skills by the time I graduate.
Maria has no mention of what kind of person she is to work with. As, for James
Paul, he has even less online presence with mine as also can’t determine what type
of team player he is.
“SUNSHINE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• CES Sportszone
‣ 6 – 9 January 2021 | Las Vegas, NV, USA
• NAB Show NYC
‣ October 9-13 2021, Las Vegas, NV, USA
* Sports Pro OTT Summit
* November 15-18 2021, Virtual
Digital Marketing
• Primary Content: I will create a personal website highlighting
my skills and brand. I will choose content that is joyful and
optimistic.
• Primary Tools: I will use Instagram, Snapchat, Facebook,
and Twitter as social media platforms to upload my content
daily.
• Website: I will use what I have learned with online promotion
to push my site to the top of Google search.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has been successful in my field
who has strengths in leadership skills, creativity, and
time management. Hope to establish relationship by
12/2021.
Formal Education
• Sportscasting BS, Full Sail University, 2022
Technical Skills
• Live shot experience, NPSL games, 06/2022
• Three years on screen experience - Entry level position
NBC Sports, 01/2026
Soft Skills
• Leadership skills - Full Sail Classes 06/2022
• Creativity- Multiple experiences at Rollins College,
06/2022
• Time Management - Full Sail projects, 06/2022

14. YOUR NAME
You know how many sports fluff are not creative? Well, what I do is add that
creative twist that makes them gut wrenching mini movies.
“ Cort Haligas

15. REFERENCES
Paul, James. (n.d). Home [LinkedIn page]. LinkedIn.
Retrieved July 1, 2021, from https://www.linkedin.com/in/james-paul-306a681a1
Martinez, Maria. (n.d). Home [LinkedIn page]. LinkedIn. Retrieved July 1, 2021, from https: www.linkedin.com/in/maria-
martinez-3160bb68
Innovation. (n.d.). Retrieved from https://www.nab.org/events/default.asp
Home - SportsPro OTT Summit 2021. (2021, June 25). Retrieved from https://eu.sportspro-ott.com/
https://www.scoreandchange.com/sports-business-conferences/
Job Search - Millions of Jobs Hiring Near You. (n.d.). Retrieved from https://www.ziprecruiter.com/
Build your future with O*NET OnLine. (n.d.). Retrieved from https://www.onetonline.org/
Sydney Vernon's email & phone: Gannett: Usa Today Network's Manager and Talent Acquisition- Gannett and Usa Today email.
RocketReach. (n.d.). https://rocketreach.co/sydney-vernon-email_7494698.
Portfolio. Evolve Studios. (n.d.). https://evolve.studio/portfolio/.
Olivia Edwards - Recruiter - Sinclair Broadcast Group: Business Profile. Apollo.io.
(n.d.). https://www.apollo.io/people/Olivia/Edwards/
5ac7b9e37dda4df25698e764.