SlideShare uma empresa Scribd logo
1 de 11
Baixar para ler offline
THE	
  SALES	
  ENABLEMENT	
  IMPERATIVE	
  
70	
  %	
  FAIL	
  
         CHANGE	
                                                           CORPORATE	
  	
  
                                                                            DIRECTIVES	
  
        INITIATIVES	
  
                                                             BUSINESS	
  
                                                          TRANSFORMATION	
  
Leading	
  Change,	
  John	
  Ko1er,	
  Harvard	
  Business	
  School	
  
      Corporate	
  Survey,	
  2008,	
  McKinsey	
  &	
  Co.	
  	
  


           SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                                                  2	
  
CORPORATE	
  EXECUTION	
  

                                        =	
  	
  	
  
                       SALES	
  EXECUTION	
  
SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                     3	
  
CORPORATE	
  EXECUTION	
  =	
  SALES	
  EXECUTION	
  


    OperaTonal	
  Excellence	
                                          ?	
  

              New	
  Channels	
                                         ?	
  
                                                          ???	
                 Revenue	
  
                                                                                   $$	
  
      M&A,	
  New	
  Markets	
                                          ?	
  


    New	
  Products/Services	
  	
                                      ?	
  

 Growth / Revenue Initiatives                         Sales Execution            Buyer
                                                                                Decision


  Time                      Money            People



     SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                                                      4	
  
CUSTOMERS	
  FIND	
  LITTLE	
  	
  
VALUE	
  IN	
  THE	
  CONVERSATION…	
  




	
  	
  	
  	
  	
  	
  %	
  Products,	
  brands,	
  operaTons	
  
30
70
	
  	
  	
  	
  	
  	
  %	
  InteracTons	
  with	
  sellers	
  
 11	
  %	
  Sales	
  calls	
  execs	
  view	
  as	
  valuable	
  
Source:	
  Forrester	
  Research	
  


            SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                      5	
  
DEPLOYING	
  GROWTH	
  INITATIVES	
  

                                                                         SALES	
  EXECUTION	
  
                                                                         CHALLENGES:	
  

                                                                         ACTIVATE	
  	
  
                                                                         (Tmely	
  deployment)	
  



                                                                         ADOPT	
  
                                                                         (take	
  ownership)	
  




                                                                         ACHIEVE	
  
                                                                         (successful	
  execuTon)	
  

  Growth	
      Execs	
     MarkeGng	
     Sellers/	
     Channels	
  
 IniGaGve	
                                Regions	
  

                                                                                                        6	
  
DEPLOYING	
  GROWTH	
  INITATIVES	
  

                                                                         SALES	
  EXECUTION	
  
                                                                         OPPORTUNITIES:	
  
                                                                         CHALLENGES:	
  

                                                                         COMMAND	
  &	
  
                                                                         ACTIVATE	
  	
  
                                                                         (Tmely	
  deployment)	
  
                                                                         CONTROL	
  

                                                                         EMPOWER	
  THE	
  
                                                                          ADOPT	
  
                                                                          (take	
  ownership)	
  
                                                                         INDIVIDUAL	
  

                                                                         MOBILIZE	
  THE	
  
                                                                         ACHIEVE	
  
                                                                         TEAM	
   execuTon)	
  
                                                                         (successful	
  

  Growth	
      Execs	
     MarkeGng	
     Sellers/	
     Channels	
  
 IniGaGve	
                                Regions	
  

                                                                                                     7	
  
SOLVING	
  THE	
  SALES	
  EXECUTION	
  CHALLENGE	
  

                            COMMAND	
  	
                        EMPOWER	
  THE	
  	
               MOBILZE	
  	
  
                           AND	
  CONTROL	
  	
                   INDIVIDUAL	
  	
                 THE	
  TEAM	
  

                                                                                     Ideas	
  
                                                         Products	
  
                                                                                                  Process	
  
     Corporate	
  
              Management	
  	
  
                                                                    Filter	
  /	
  Push	
          Coaching	
  &	
  
      Strategy	
   /	
  Prescribe	
  
             Tool	
                                                                               Team	
  Selling	
  

                                                                                  People	
                              Pricing	
  



                                              Data	
  
                                                                                                 Content	
  




    SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                                                                                               8	
  
DRIVING	
  ALIGNMENT	
  

 Challenge:	
  Revenue	
  IniGaGves	
                                    SoluGon:	
  SAVO	
  

 Deploy	
  new	
  Methodology	
  /	
  Power	
                            91%	
  adopGon	
  /	
  first	
  4	
  months	
  
 PosiToning,	
  Messaging	
  &	
  Tools	
  

 Improve	
  Overall	
  Sales	
  ProducTvity	
  and	
  New	
              Average	
  ramp	
  Gme	
  reduced	
  
 Seller	
  Ramp	
  Processes	
                                           from	
  nine	
  months	
  to	
  five	
  

 Improve	
  Product	
  Launch	
  Success	
  Rates	
                      80%	
  reducGon	
  of	
  “random	
  acts	
  
 through	
  be1er	
  Team	
  Selling	
                                   of	
  seller	
  enablement”	
  


 “Omnicell	
  takes	
  pride	
  in	
  our	
  ability	
  to	
  deliver	
  market	
  leading	
  solu7ons	
  for	
  pa7ent	
  
 safety	
  and	
  opera7onal	
  efficiency	
  in	
  the	
  Healthcare	
  industry.	
  	
  Our	
  partnership	
  with	
  
 SAVO	
  and	
  Corporate	
  Visions	
  is	
  enabling	
  us	
  to	
  grow	
  and	
  expand	
  our	
  market	
  presence	
  
 through	
  beCer	
  alignment	
  and	
  execu7on.”	
  
                                                                                                - Todd Sims , Omnicell

        SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                                                                                    9	
  
CORPORATE	
  EXECUTION	
  =	
  SALES	
  EXECUTION	
  


    OperaTonal	
  Excellence	
                                          ?	
  

              New	
  Channels	
                        HOW	
  BIG	
     ?	
  
                                                                                Revenue	
  
                                                       IS	
  YOUR	
                $$	
  
      M&A,	
  New	
  Markets	
                           GAP?	
         ?	
  


    New	
  Products/Services	
  	
                                      ?	
  

 Growth / Revenue Initiatives                         Sales Execution            Buyer
                                                                                Decision


  Time                      Money            People



     SAVO	
  CONFIDENTIAL	
  ©	
  2011	
                                                      13	
  
THANK	
  YOU	
  

Mais conteúdo relacionado

Mais procurados

Action selling steps to sell powerpoint ppt slides.
Action selling steps to sell powerpoint ppt slides.Action selling steps to sell powerpoint ppt slides.
Action selling steps to sell powerpoint ppt slides.SlideTeam.net
 
Frugal Marketing 101
Frugal Marketing 101Frugal Marketing 101
Frugal Marketing 101Jessie Paul
 
Learning More About Saa S Strategy Tuneup
Learning More About Saa S Strategy TuneupLearning More About Saa S Strategy Tuneup
Learning More About Saa S Strategy TuneupAccenture
 
Action selling powerpoint presentation slides ppt templates
Action selling powerpoint presentation slides ppt templatesAction selling powerpoint presentation slides ppt templates
Action selling powerpoint presentation slides ppt templatesSlideTeam.net
 
13 investing to grow how nielsen can help clients maximize return on their in...
13 investing to grow how nielsen can help clients maximize return on their in...13 investing to grow how nielsen can help clients maximize return on their in...
13 investing to grow how nielsen can help clients maximize return on their in...Evelyn Femat
 
autosuccessMay04
autosuccessMay04autosuccessMay04
autosuccessMay04autosuccess
 
AutoSuccess Oct03
AutoSuccess Oct03AutoSuccess Oct03
AutoSuccess Oct03autosuccess
 
10th Annual Call Center Week
10th Annual Call Center Week10th Annual Call Center Week
10th Annual Call Center Weekeduardo becerra
 
AutoSuccess Jul03
AutoSuccess Jul03AutoSuccess Jul03
AutoSuccess Jul03autosuccess
 

Mais procurados (10)

Action selling steps to sell powerpoint ppt slides.
Action selling steps to sell powerpoint ppt slides.Action selling steps to sell powerpoint ppt slides.
Action selling steps to sell powerpoint ppt slides.
 
Frugal Marketing 101
Frugal Marketing 101Frugal Marketing 101
Frugal Marketing 101
 
Learning More About Saa S Strategy Tuneup
Learning More About Saa S Strategy TuneupLearning More About Saa S Strategy Tuneup
Learning More About Saa S Strategy Tuneup
 
Action selling powerpoint presentation slides ppt templates
Action selling powerpoint presentation slides ppt templatesAction selling powerpoint presentation slides ppt templates
Action selling powerpoint presentation slides ppt templates
 
13 investing to grow how nielsen can help clients maximize return on their in...
13 investing to grow how nielsen can help clients maximize return on their in...13 investing to grow how nielsen can help clients maximize return on their in...
13 investing to grow how nielsen can help clients maximize return on their in...
 
autosuccessMay04
autosuccessMay04autosuccessMay04
autosuccessMay04
 
AutoSuccess Oct03
AutoSuccess Oct03AutoSuccess Oct03
AutoSuccess Oct03
 
10th Annual Call Center Week
10th Annual Call Center Week10th Annual Call Center Week
10th Annual Call Center Week
 
Ccw09
Ccw09Ccw09
Ccw09
 
AutoSuccess Jul03
AutoSuccess Jul03AutoSuccess Jul03
AutoSuccess Jul03
 

Semelhante a Sales enablement imperative, Kurt Anderson

Les relanceurs (THE IMPULSERS)
Les relanceurs (THE IMPULSERS)Les relanceurs (THE IMPULSERS)
Les relanceurs (THE IMPULSERS)Erik Van Rompay
 
Sales enablement industry benchmark study results
Sales enablement  industry benchmark study resultsSales enablement  industry benchmark study results
Sales enablement industry benchmark study resultsCorporate Visions
 
Pragmatic Marketer Volume 8 Issue 2
Pragmatic Marketer Volume 8 Issue 2Pragmatic Marketer Volume 8 Issue 2
Pragmatic Marketer Volume 8 Issue 2Pragmatic Marketing
 
Changing the Game by Simplifying IT
Changing the Game by Simplifying ITChanging the Game by Simplifying IT
Changing the Game by Simplifying ITOracle Day
 
operations strategy_1
operations strategy_1operations strategy_1
operations strategy_1midhunraj007
 
OR Society workshop: Practical process improvement using Lean and 6 Sigma
OR Society workshop: Practical process improvement using Lean and 6 SigmaOR Society workshop: Practical process improvement using Lean and 6 Sigma
OR Society workshop: Practical process improvement using Lean and 6 SigmaImprovement Skills Consulting Ltd.
 
Agile Framework
Agile FrameworkAgile Framework
Agile FrameworkSubbuiyer
 
Key Steps For Planning A Successful Business Intelligence Dashboard Project
Key Steps For Planning A Successful Business Intelligence Dashboard ProjectKey Steps For Planning A Successful Business Intelligence Dashboard Project
Key Steps For Planning A Successful Business Intelligence Dashboard ProjectKelly Cebold
 
IASA 2010 - Enhancing the Agent Experience
IASA 2010 - Enhancing the Agent ExperienceIASA 2010 - Enhancing the Agent Experience
IASA 2010 - Enhancing the Agent ExperienceSecurity MicroImaging
 
Performanceleadership
PerformanceleadershipPerformanceleadership
Performanceleadershipmaxvink
 
Global Services Jan 2012
Global Services Jan 2012Global Services Jan 2012
Global Services Jan 2012ajfitzer
 
Braithwaite Communications Capabilities
Braithwaite Communications CapabilitiesBraithwaite Communications Capabilities
Braithwaite Communications Capabilitiescassoryl
 
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf Sandberg
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf SandbergVisure Solutions Requirements Engineering_The word in a nutshell - Ulf Sandberg
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf SandbergVisure Solutions
 
Masters Of Sales Europe Business Presentation
Masters Of Sales Europe Business PresentationMasters Of Sales Europe Business Presentation
Masters Of Sales Europe Business Presentationmastersofsales
 
The TAS Group - Company Overview
The TAS Group - Company OverviewThe TAS Group - Company Overview
The TAS Group - Company OverviewAltify
 
Territory management for inside sales leader notes
Territory management for inside sales leader notesTerritory management for inside sales leader notes
Territory management for inside sales leader notesFitira
 
Marketing Made Easy with Marketing Automation
Marketing Made Easy with Marketing AutomationMarketing Made Easy with Marketing Automation
Marketing Made Easy with Marketing AutomationSteve Susina
 

Semelhante a Sales enablement imperative, Kurt Anderson (20)

Turnaround_Keynotes
Turnaround_KeynotesTurnaround_Keynotes
Turnaround_Keynotes
 
Les relanceurs (THE IMPULSERS)
Les relanceurs (THE IMPULSERS)Les relanceurs (THE IMPULSERS)
Les relanceurs (THE IMPULSERS)
 
Sales enablement industry benchmark study results
Sales enablement  industry benchmark study resultsSales enablement  industry benchmark study results
Sales enablement industry benchmark study results
 
Pragmatic Marketer Volume 8 Issue 2
Pragmatic Marketer Volume 8 Issue 2Pragmatic Marketer Volume 8 Issue 2
Pragmatic Marketer Volume 8 Issue 2
 
Changing the Game by Simplifying IT
Changing the Game by Simplifying ITChanging the Game by Simplifying IT
Changing the Game by Simplifying IT
 
operations strategy_1
operations strategy_1operations strategy_1
operations strategy_1
 
OR Society workshop: Practical process improvement using Lean and 6 Sigma
OR Society workshop: Practical process improvement using Lean and 6 SigmaOR Society workshop: Practical process improvement using Lean and 6 Sigma
OR Society workshop: Practical process improvement using Lean and 6 Sigma
 
Agile Framework
Agile FrameworkAgile Framework
Agile Framework
 
Business Process Management 1 Developing The Skillset
Business Process Management 1 Developing The SkillsetBusiness Process Management 1 Developing The Skillset
Business Process Management 1 Developing The Skillset
 
Key Steps For Planning A Successful Business Intelligence Dashboard Project
Key Steps For Planning A Successful Business Intelligence Dashboard ProjectKey Steps For Planning A Successful Business Intelligence Dashboard Project
Key Steps For Planning A Successful Business Intelligence Dashboard Project
 
IASA 2010 - Enhancing the Agent Experience
IASA 2010 - Enhancing the Agent ExperienceIASA 2010 - Enhancing the Agent Experience
IASA 2010 - Enhancing the Agent Experience
 
Performanceleadership
PerformanceleadershipPerformanceleadership
Performanceleadership
 
Global Services Jan 2012
Global Services Jan 2012Global Services Jan 2012
Global Services Jan 2012
 
Braithwaite Communications Capabilities
Braithwaite Communications CapabilitiesBraithwaite Communications Capabilities
Braithwaite Communications Capabilities
 
Innovations and elements for creating value chain based agribusiness
Innovations and elements for creating value chain based agribusinessInnovations and elements for creating value chain based agribusiness
Innovations and elements for creating value chain based agribusiness
 
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf Sandberg
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf SandbergVisure Solutions Requirements Engineering_The word in a nutshell - Ulf Sandberg
Visure Solutions Requirements Engineering_The word in a nutshell - Ulf Sandberg
 
Masters Of Sales Europe Business Presentation
Masters Of Sales Europe Business PresentationMasters Of Sales Europe Business Presentation
Masters Of Sales Europe Business Presentation
 
The TAS Group - Company Overview
The TAS Group - Company OverviewThe TAS Group - Company Overview
The TAS Group - Company Overview
 
Territory management for inside sales leader notes
Territory management for inside sales leader notesTerritory management for inside sales leader notes
Territory management for inside sales leader notes
 
Marketing Made Easy with Marketing Automation
Marketing Made Easy with Marketing AutomationMarketing Made Easy with Marketing Automation
Marketing Made Easy with Marketing Automation
 

Mais de Corporate Visions

Four Habits of Highly Forgettable People
Four Habits of Highly Forgettable PeopleFour Habits of Highly Forgettable People
Four Habits of Highly Forgettable PeopleCorporate Visions
 
The Dangers of One-Size-Fits-All Sales Messaging
The Dangers of One-Size-Fits-All Sales MessagingThe Dangers of One-Size-Fits-All Sales Messaging
The Dangers of One-Size-Fits-All Sales MessagingCorporate Visions
 
How to Gain Executive Access (New Research)
How to Gain Executive Access (New Research)How to Gain Executive Access (New Research)
How to Gain Executive Access (New Research)Corporate Visions
 
The Art of a Winning Sales Conversation
The Art of a Winning Sales ConversationThe Art of a Winning Sales Conversation
The Art of a Winning Sales ConversationCorporate Visions
 
SiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth WebinarSiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth WebinarCorporate Visions
 
Content2Conversion 2014 - Corporate Visions - Tim Riesterer
Content2Conversion 2014 - Corporate Visions - Tim RiestererContent2Conversion 2014 - Corporate Visions - Tim Riesterer
Content2Conversion 2014 - Corporate Visions - Tim RiestererCorporate Visions
 
Three value conversations - San Francisco, Ca. Executive Insights session wit...
Three value conversations - San Francisco, Ca. Executive Insights session wit...Three value conversations - San Francisco, Ca. Executive Insights session wit...
Three value conversations - San Francisco, Ca. Executive Insights session wit...Corporate Visions
 
Three value conversations - Seattle Executive Insights session with Tim Riest...
Three value conversations - Seattle Executive Insights session with Tim Riest...Three value conversations - Seattle Executive Insights session with Tim Riest...
Three value conversations - Seattle Executive Insights session with Tim Riest...Corporate Visions
 
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. Louis
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. LouisTim Riesterer Corporate Visions Executive Insights Session 2014 St. Louis
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. LouisCorporate Visions
 
Irvine Corporate Visions Executive Insights Session 2014 with Erik Peterson
Irvine Corporate Visions Executive Insights Session 2014 with Erik PetersonIrvine Corporate Visions Executive Insights Session 2014 with Erik Peterson
Irvine Corporate Visions Executive Insights Session 2014 with Erik PetersonCorporate Visions
 
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynote
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynoteTim Riesterer: Forrester's Forum for Sales Enablement Professionals keynote
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynoteCorporate Visions
 
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynote
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynoteTim Riesterer Medical Device & Diagnostic Sales Training Conference keynote
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynoteCorporate Visions
 
3 Conversations that Win - TrainingIndustry.com webcast
3 Conversations that Win - TrainingIndustry.com webcast3 Conversations that Win - TrainingIndustry.com webcast
3 Conversations that Win - TrainingIndustry.com webcastCorporate Visions
 
Corporate Visions Executive Insights Session 2014
Corporate Visions Executive Insights Session 2014Corporate Visions Executive Insights Session 2014
Corporate Visions Executive Insights Session 2014Corporate Visions
 
Motorola - How Marketing Lives the Story
Motorola - How Marketing Lives the StoryMotorola - How Marketing Lives the Story
Motorola - How Marketing Lives the StoryCorporate Visions
 
Conversations that Win Executive Insights
Conversations that Win Executive InsightsConversations that Win Executive Insights
Conversations that Win Executive InsightsCorporate Visions
 
United Rentals - Differentiation With Corporate Visions and Maximization With...
United Rentals - Differentiation With Corporate Visions and Maximization With...United Rentals - Differentiation With Corporate Visions and Maximization With...
United Rentals - Differentiation With Corporate Visions and Maximization With...Corporate Visions
 
Brainshark - Using Video to Improve Demand Generation and Sales Enablement
Brainshark - Using Video to Improve Demand Generation and Sales EnablementBrainshark - Using Video to Improve Demand Generation and Sales Enablement
Brainshark - Using Video to Improve Demand Generation and Sales EnablementCorporate Visions
 
Tom Peters - The Little Big Things
Tom Peters - The Little Big ThingsTom Peters - The Little Big Things
Tom Peters - The Little Big ThingsCorporate Visions
 

Mais de Corporate Visions (20)

Four Habits of Highly Forgettable People
Four Habits of Highly Forgettable PeopleFour Habits of Highly Forgettable People
Four Habits of Highly Forgettable People
 
The Dangers of One-Size-Fits-All Sales Messaging
The Dangers of One-Size-Fits-All Sales MessagingThe Dangers of One-Size-Fits-All Sales Messaging
The Dangers of One-Size-Fits-All Sales Messaging
 
How to Gain Executive Access (New Research)
How to Gain Executive Access (New Research)How to Gain Executive Access (New Research)
How to Gain Executive Access (New Research)
 
What About the Content?
What About the Content? What About the Content?
What About the Content?
 
The Art of a Winning Sales Conversation
The Art of a Winning Sales ConversationThe Art of a Winning Sales Conversation
The Art of a Winning Sales Conversation
 
SiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth WebinarSiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth Webinar
 
Content2Conversion 2014 - Corporate Visions - Tim Riesterer
Content2Conversion 2014 - Corporate Visions - Tim RiestererContent2Conversion 2014 - Corporate Visions - Tim Riesterer
Content2Conversion 2014 - Corporate Visions - Tim Riesterer
 
Three value conversations - San Francisco, Ca. Executive Insights session wit...
Three value conversations - San Francisco, Ca. Executive Insights session wit...Three value conversations - San Francisco, Ca. Executive Insights session wit...
Three value conversations - San Francisco, Ca. Executive Insights session wit...
 
Three value conversations - Seattle Executive Insights session with Tim Riest...
Three value conversations - Seattle Executive Insights session with Tim Riest...Three value conversations - Seattle Executive Insights session with Tim Riest...
Three value conversations - Seattle Executive Insights session with Tim Riest...
 
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. Louis
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. LouisTim Riesterer Corporate Visions Executive Insights Session 2014 St. Louis
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. Louis
 
Irvine Corporate Visions Executive Insights Session 2014 with Erik Peterson
Irvine Corporate Visions Executive Insights Session 2014 with Erik PetersonIrvine Corporate Visions Executive Insights Session 2014 with Erik Peterson
Irvine Corporate Visions Executive Insights Session 2014 with Erik Peterson
 
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynote
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynoteTim Riesterer: Forrester's Forum for Sales Enablement Professionals keynote
Tim Riesterer: Forrester's Forum for Sales Enablement Professionals keynote
 
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynote
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynoteTim Riesterer Medical Device & Diagnostic Sales Training Conference keynote
Tim Riesterer Medical Device & Diagnostic Sales Training Conference keynote
 
3 Conversations that Win - TrainingIndustry.com webcast
3 Conversations that Win - TrainingIndustry.com webcast3 Conversations that Win - TrainingIndustry.com webcast
3 Conversations that Win - TrainingIndustry.com webcast
 
Corporate Visions Executive Insights Session 2014
Corporate Visions Executive Insights Session 2014Corporate Visions Executive Insights Session 2014
Corporate Visions Executive Insights Session 2014
 
Motorola - How Marketing Lives the Story
Motorola - How Marketing Lives the StoryMotorola - How Marketing Lives the Story
Motorola - How Marketing Lives the Story
 
Conversations that Win Executive Insights
Conversations that Win Executive InsightsConversations that Win Executive Insights
Conversations that Win Executive Insights
 
United Rentals - Differentiation With Corporate Visions and Maximization With...
United Rentals - Differentiation With Corporate Visions and Maximization With...United Rentals - Differentiation With Corporate Visions and Maximization With...
United Rentals - Differentiation With Corporate Visions and Maximization With...
 
Brainshark - Using Video to Improve Demand Generation and Sales Enablement
Brainshark - Using Video to Improve Demand Generation and Sales EnablementBrainshark - Using Video to Improve Demand Generation and Sales Enablement
Brainshark - Using Video to Improve Demand Generation and Sales Enablement
 
Tom Peters - The Little Big Things
Tom Peters - The Little Big ThingsTom Peters - The Little Big Things
Tom Peters - The Little Big Things
 

Último

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 

Último (20)

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 

Sales enablement imperative, Kurt Anderson

  • 1. THE  SALES  ENABLEMENT  IMPERATIVE  
  • 2. 70  %  FAIL   CHANGE   CORPORATE     DIRECTIVES   INITIATIVES   BUSINESS   TRANSFORMATION   Leading  Change,  John  Ko1er,  Harvard  Business  School   Corporate  Survey,  2008,  McKinsey  &  Co.     SAVO  CONFIDENTIAL  ©  2011   2  
  • 3. CORPORATE  EXECUTION   =       SALES  EXECUTION   SAVO  CONFIDENTIAL  ©  2011   3  
  • 4. CORPORATE  EXECUTION  =  SALES  EXECUTION   OperaTonal  Excellence   ?   New  Channels   ?   ???   Revenue   $$   M&A,  New  Markets   ?   New  Products/Services     ?   Growth / Revenue Initiatives Sales Execution Buyer Decision Time Money People SAVO  CONFIDENTIAL  ©  2011   4  
  • 5. CUSTOMERS  FIND  LITTLE     VALUE  IN  THE  CONVERSATION…              %  Products,  brands,  operaTons   30 70            %  InteracTons  with  sellers   11  %  Sales  calls  execs  view  as  valuable   Source:  Forrester  Research   SAVO  CONFIDENTIAL  ©  2011   5  
  • 6. DEPLOYING  GROWTH  INITATIVES   SALES  EXECUTION   CHALLENGES:   ACTIVATE     (Tmely  deployment)   ADOPT   (take  ownership)   ACHIEVE   (successful  execuTon)   Growth   Execs   MarkeGng   Sellers/   Channels   IniGaGve   Regions   6  
  • 7. DEPLOYING  GROWTH  INITATIVES   SALES  EXECUTION   OPPORTUNITIES:   CHALLENGES:   COMMAND  &   ACTIVATE     (Tmely  deployment)   CONTROL   EMPOWER  THE   ADOPT   (take  ownership)   INDIVIDUAL   MOBILIZE  THE   ACHIEVE   TEAM   execuTon)   (successful   Growth   Execs   MarkeGng   Sellers/   Channels   IniGaGve   Regions   7  
  • 8. SOLVING  THE  SALES  EXECUTION  CHALLENGE   COMMAND     EMPOWER  THE     MOBILZE     AND  CONTROL     INDIVIDUAL     THE  TEAM   Ideas   Products   Process   Corporate   Management     Filter  /  Push   Coaching  &   Strategy   /  Prescribe   Tool   Team  Selling   People   Pricing   Data   Content   SAVO  CONFIDENTIAL  ©  2011   8  
  • 9. DRIVING  ALIGNMENT   Challenge:  Revenue  IniGaGves   SoluGon:  SAVO   Deploy  new  Methodology  /  Power   91%  adopGon  /  first  4  months   PosiToning,  Messaging  &  Tools   Improve  Overall  Sales  ProducTvity  and  New   Average  ramp  Gme  reduced   Seller  Ramp  Processes   from  nine  months  to  five   Improve  Product  Launch  Success  Rates   80%  reducGon  of  “random  acts   through  be1er  Team  Selling   of  seller  enablement”   “Omnicell  takes  pride  in  our  ability  to  deliver  market  leading  solu7ons  for  pa7ent   safety  and  opera7onal  efficiency  in  the  Healthcare  industry.    Our  partnership  with   SAVO  and  Corporate  Visions  is  enabling  us  to  grow  and  expand  our  market  presence   through  beCer  alignment  and  execu7on.”   - Todd Sims , Omnicell SAVO  CONFIDENTIAL  ©  2011   9  
  • 10. CORPORATE  EXECUTION  =  SALES  EXECUTION   OperaTonal  Excellence   ?   New  Channels   HOW  BIG   ?   Revenue   IS  YOUR   $$   M&A,  New  Markets   GAP?   ?   New  Products/Services     ?   Growth / Revenue Initiatives Sales Execution Buyer Decision Time Money People SAVO  CONFIDENTIAL  ©  2011   13