Your sales team is relying more than ever on email for prospecting and closing activities. In fact, InsideSales.com data shows that the average sales rep now sends 34 emails per day, up 20% just from 2017! As this communication method becomes increasingly important to your organizations success, your sales reps must now understand the science behind how to create the most compelling and effective email possible.
These slides were part of a webinar with InsideSales.com, where Tim Riesterer shared new research on what components make up great prospect and customer emails.
Get the full webinar recording here: https://corporatevisions.com/content-library/webinar-secrets-of-email-prospecting/
17. What do you think is most effective?
54% (up from 39%)
10% (down from 27%)
28% (up from 22%)
8% (down from 13%)
18. Email Test: 2 Parts
Part 1: Opening Problem Statement
Personalized
Four Test Conditions
• Industry
• Company
• Personal + Company
• Personal + Industry
Part 2: Solution Statement and Call to Action
Exactly Same in all Conditions
19. Open Rates vs. Click Thru
Treatment Description Total
Sent
Total
Delivered
Total
Opens
Avg Open
Rate
Total
Clicks
Avg Click
Thru Rate
Meetings
Scheduled
SAL’s or
Greater
Treatment
A
Industry 1,858 1,621 326 20.11% 98 6.05% 11 3 SALs
Treatment
B
Company 1,762 1,523 384 25.21% 78 5.12% 7 6 SALs &
3 SQLs
Treatment
C
Personal +
Company
1,671 1,536 402 26.17% 73 4.75% 7 1 SAL
Treatment
D
Personal +
Industry
1,622 1,480 362 24.46% 79 5.34% 12 5 SALs &
1 SQL
TOTAL: 6,913 6,160 1474 23.93% 328 5.32% 37 15 SAL
& 4 SQL
20. Click Thru Comparison
Treatment Description Total
Sent
Total
Delivered
Total
Opens
Avg Open
Rate
Total
Clicks
Avg Click
Thru Rate
Meetings
Scheduled
SAL’s or
Greater
Treatment
A
Industry 1,858 1,621 326 20.11% 98 6.05% 11 3 SALs
Treatment
B
Company 1,762 1,523 384 25.21% 78 5.12% 7 6 SALs &
3 SQLs
Treatment
C
Personal +
Company
1,671 1,536 402 26.17% 73 4.75% 7 1 SAL
Treatment
D
Personal +
Industry
1,622 1,480 362 24.46% 79 5.34% 12 5 SALs &
1 SQL
TOTAL: 6,913 6,160 1474 23.93% 328 5.32% 37 15 SALs
& 4 SQLs
+17%
+24%
+12%
21. Least vs. Most Personalized
Treatment Description Total
Sent
Total
Delivered
Total
Opens
Avg Open
Rate
Total
Clicks
Avg Click
Thru Rate
Meetings
Scheduled
SAL’s or
Greater
Treatment
A
Industry 1,858 1,621 326 20.11% 98 6.05% 11 3 SALs
Treatment
B
Company 1,762 1,523 384 25.21% 78 5.12% 7 6 SALs &
3 SQLs
Treatment
C
Personal +
Company
1,671 1,536 402 26.17% 73 4.75% 7 1 SAL
Treatment
D
Personal +
Industry
1,622 1,480 362 24.46% 79 5.34% 12 5 SALs &
1 SQL
TOTAL: 6,913 6,160 1474 23.93% 328 5.32% 37 15 SALs
& 4 SQLs
24%
22. Adding Personal Doesn’t Help
Treatment Description Total
Sent
Total
Delivered
Total
Opens
Avg Open
Rate
Total
Clicks
Avg Click
Thru Rate
Meetings
Scheduled
SAL’s or
Greater
Treatment
A
Industry 1,858 1,621 326 20.11% 98 6.05% 11 3 SALs
Treatment
B
Company 1,762 1,523 384 25.21% 78 5.12% 7 6 SALs &
3 SQLs
Treatment
C
Personal +
Company
1,671 1,536 402 26.17% 73 4.75% 7 1 SAL
Treatment
D
Personal +
Industry
1,622 1,480 362 24.46% 79 5.34% 12 5 SALs &
1 SQL
TOTAL: 6,913 6,160 1474 23.93% 328 5.32% 37 15 SALs
& 4 SQLs
12%
23. Double Meetings Scheduled
Treatment Description Total
Sent
Total
Delivered
Total
Opens
Avg Open
Rate
Total
Clicks
Avg Click
Thru Rate
Meetings
Scheduled
SAL’s or
Greater
Treatment
A
Industry 1,858 1,621 326 20.11% 98 6.05% 11 3 SALs
Treatment
B
Company 1,762 1,523 384 25.21% 78 5.12% 7 6 SALs &
3 SQLs
Treatment
C
Personal +
Company
1,671 1,536 402 26.17% 73 4.75% 7 1 SAL
Treatment
D
Personal +
Industry
1,622 1,480 362 24.46% 79 5.34% 12 5 SALs &
1 SQL
TOTAL: 6,913 6,160 1474 23.93% 328 5.32% 37 15 SALs
& 4 SQLs
50-ish%
24. What do you think is most effective?
54% (up from 39%)
10% (down from 27%)
28% (up from 22%)
8% (down from 13%)
?