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It's about Small Data, stupid.

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Neil Dunlop and Ben Foster of William Hill deliver a fantastic presentation at our networking event, discussing Big and Small Data.

Publicada em: Tecnologia
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It's about Small Data, stupid.

  1. 1. SMALL DATAINFORMED DECISION MAKING Neil Dunlop / Ben Foster BI Boss, Leeds, September 2015
  2. 2. PROBLEM We have a “Data, in the hands of the right people, is the most important asset an organisation has..” Informatica.com
  3. 3. DATA Too much Fire HoseExponential Tsunami
  4. 4. WRONG SORT It’s the of data
  5. 5. NO SENSE It makes to me (and telling me about yesterday, tomorrow does not help today!)
  6. 6. EVERYTHING Recording gives you NOTHING
  7. 7. DIFFICULT Conclusions are (and we’re not entirely sure what to do about that)
  8. 8. BIG (to the rescue) DATA < volume – velocity – variety >
  9. 9. use a TOOL you fool
  10. 10. DATA SCIENTIST Get yourself a
  11. 11. WAIT SkillTime Money Data < we – need - more >
  12. 12. STRATEGY Phase 2 Phase 3Phase 1 It’s all about the
  13. 13. SMALL DATA It’s time for
  14. 14. INFORMATION We want DATA Not
  15. 15. SMALL DATA Definition of “Connects people with timely, meaningful information, organised and packaged for human consumption” - Allen Bonde
  16. 16. SMALL DATA A better definition of “Connects people with timely, meaningful information, organised and packaged for human consumption and empowers them to take action” - Ben Foster
  17. 17. REAL-TIME Having INFORMATION makes all the difference
  18. 18. NOISE SIGNAL more less
  19. 19. HUMAN Packaged for CONSUMPTION
  20. 20. ANALYSIS ACTION a little more a little less please and
  21. 21. Turning Data into Information • Translation – “What language is this?” • Detection – “What just happened?” • Relevance – “Are you talking to me?” • Importance – “Do I care?” • Information – “I can make a decision!” • Action – “Don’t just stand there, do something!”
  22. 22. DEMONSTRATION Time for a
  23. 23. ROCKET SCIENCE Try it, It’s not exactly (but there might eventually be some data science)
  24. 24. BIG DON’T FORGET DATA
  25. 25. SMALL DATAis about people BIG DATAis about machines ” “
  26. 26. information > data people > process action > analysis
  27. 27. ThanksWe hope you enjoyed it! Neil Dunlop / Ben Foster BI Boss, Leeds, September 2015
  28. 28. Notes Slide • Check comments

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