'How to get the most out of your LinkedIn profile' workshop delivered to students at Leeds Beckett University.

1. How to Create a Winning
LinkedIn Profile

2. Agenda
 Introduction
 What is LinkedIn?
 Why should I use LinkedIn?
 What should be on a LinkedIn Profile?
 How to make the most out of LinkedIn
 Corecom’s Top Tips
 Questions

3.  Jonathan Sanderson
 9yrs in Recruitment
 7yrs as a company Director
 Part of Leeds Beckett Alumni
 Used LinkedIn every day since July 2006
 Corecom
 Founded in 2008
 Yorkshire’s Fastest Growing IT Recruitment Specialist
 Based in Leeds City Centre
 We also hire internally – seeking talented graduates to join our teams and eventually
become business leaders.

4. Who uses LinkedIn?
400 million users globally - 17 million in the UK

5. What is LinkedIn?
 Started life 5th May 2003
 Platform to connect employees and employers
 2 new users every 2 seconds
 LinkedIn are aiming for 3 billion
 CEOs - average 960 connections
 Percentage of people that use it daily - 40%
Source: LinkedIn.com

6. Why have a LinkedIn Profile?
 Hunting ground for Recruiters / HR Managers
 An opportunity to show case your experience
 Provides new opportunities without you looking
 Make new connections
 Build an online network
 Find people you want to find

7. LinkedIn Profile
 It’s your CV Online
 Strong Profile
 Highly professional
 Attention grabbing
 Brings out your personality
 Use key words
 Use your full name and job title

8. LinkedIn Profile
 Photo
 14 times more likely to be viewed with a photo
 Make sure it’s a good quality photo
 A recent photo
 No bad selfies!

9. LinkedIn Profile
 Work experience
 Make sure this section is detailed
 List the skills and experience you have – provides LinkedIn skills
 Think about the reader
 List your achievements within those roles
 Use LinkedIn Skills
 13 times more likely to be viewed with skills
 Most over used adjective – ‘Responsible, Creative’ 2011 - 2012
 Most over used word on LinkedIn - ‘Motivated’ 2013
 Don’t have a great deal of experience?
 10 million people have added voluntary work

10. LinkedIn Profile
 Proof read your profile
 And then again!
 Do not lie about anything!
 Customise your URL
 https://uk.linkedin.com/in/jonathansanderson
 https://www.linkedin.com/in/tester
 https://www.linkedin.com/in/jedimaster
 Make sure your profile is visible to EVERYONE
 Consider a LinkedIn badge on your email signature

11. LinkedIn Profile
 Contact Details
 Make it easy for them to provide you opportunities
 Email
 Telephone number
 Twitter handle
 Websites
 Give them a further insight into your life

12. Corecom’s Top Tips
 Groups
 Relevant to your area
 Increases your network reach
 Connect with the right kind of people
 Make sure your connections are relevant
 Avoid LIONs
 Engage with your audience
 SlideShare
 Lots of detail – fill all of your profile
 Ensure you are getting picked up

13. Thank you for listening...
Any questions?
Email – j.sanderson@corecomconsulting.co.uk
LinkedIn - https://uk.linkedin.com/in/jonathansanderson