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Drupal CommerceWordpress CommerceLes nouvelles alternatives11 octobre 2012
Déroulé du Webinar    partie 1   Retours sur l’écosystème    partie 2   Analyse comparative fonctionnelle    partie 3   Dé...
Un écosystème en pleine mutation       Avant3                         Core-Techs
Un écosystème en pleine mutation       Un peu avant :4                         Core-Techs
Un écosystème en pleine mutation                                                            Maintenant                   ...
Une idée des parts de marché6                         Core-Techs
Une idée des parts de marché7                         Core-Techs
Des besoins de plus en plus hétérogènes    1      Diversité des business models    2      Multiplication des supports et d...
Déroulé du Webinar    partie 1   Retours sur l’écosystème    partie 2   Analyse comparative    partie 3   Démonstration Wo...
2 philosophies différentes10   titre de la présentation   Core-Techs
Une origine commune : le CMS11                         Core-Techs
Pourquoi utiliser de la gestion de contenu ?        Faire parler sa marque        Améliorer le référencement        Dév...
Des grands principes fonctionnels équivalents        Gestion de catalogue        Mix marketing        Gestion client   ...
Carte d’identité Drupal Commerce        V1.0 en 2011        Un éditeur franco-américain :         Commerce Guy        D...
Carte d’identité Wordpress Commerce        V 3.8        Un éditeur discret        Un support fort de la         communa...
Comparaison globale                                        Complexité du                                                  ...
+    Les forces                             -   Points de vigilance     Content+Social+Commerce+Integration               ...
+    Les forces                            -   Points de vigilance     Simplicité                             Limitations ...
Quelques exemples de sites Wordpress Commerce        http://www.richardet-design.com/        http://citysurfshops.co.uk/...
Quelques exemples de sites Drupal Commerce        http://www.williamsbrosbrew.com/        http://mylittlepanda.ru/     ...
Une idée de prix        Wordpress           < 20K€        Drupal           >20K€21                      Core-Techs
Démos22   titre de la présentation   Core-Techs
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Drupal Commerce / Wordpress Commerce - Les nouvelles alternatives...

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Diaporama du Webinar Core-Techs du 11 octobre 2012, sur les nouvelles solutions CMS, Drupal Commerce et Wordpress Commerce. Réalisation d'un état des lieux des moyens qui étaient utilisés jusqu'à présent en matière de création et de développement de boutique en ligne, analyse comparative des deux nouveaux CMS ainsi que leurs présentations.

Publicada em: Tecnologia
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Drupal Commerce / Wordpress Commerce - Les nouvelles alternatives...

  1. 1. Drupal CommerceWordpress CommerceLes nouvelles alternatives11 octobre 2012
  2. 2. Déroulé du Webinar partie 1 Retours sur l’écosystème partie 2 Analyse comparative fonctionnelle partie 3 Démonstration Wordpress Commerce partie 4 Démonstration Drupal Commerce partie 5 Questions / Réponses2 Core-Techs
  3. 3. Un écosystème en pleine mutation  Avant3 Core-Techs
  4. 4. Un écosystème en pleine mutation  Un peu avant :4 Core-Techs
  5. 5. Un écosystème en pleine mutation  Maintenant + FORTESIMPLICITE D’UTILISATION ET DE DÉPLOIEMENT FAIBLE - FAIBLE FORTE 5 Core-Techs COUVERTURE FONCTIONNELLE BOUTIQUE E-COMMERCE
  6. 6. Une idée des parts de marché6 Core-Techs
  7. 7. Une idée des parts de marché7 Core-Techs
  8. 8. Des besoins de plus en plus hétérogènes 1 Diversité des business models 2 Multiplication des supports et des interfaces 3 Variabilité des catalogues 4 Criticité du « Social Content »8 Core-Techs
  9. 9. Déroulé du Webinar partie 1 Retours sur l’écosystème partie 2 Analyse comparative partie 3 Démonstration Wordpress Commerce partie 4 Démonstration Drupal Commerce partie 5 Questions / Réponses9 Core-Techs
  10. 10. 2 philosophies différentes10 titre de la présentation Core-Techs
  11. 11. Une origine commune : le CMS11 Core-Techs
  12. 12. Pourquoi utiliser de la gestion de contenu ?  Faire parler sa marque  Améliorer le référencement  Développer le « Social Commerce »  S’intégrer dans un univers complexe12 Core-Techs
  13. 13. Des grands principes fonctionnels équivalents  Gestion de catalogue  Mix marketing  Gestion client  Gestion des commandes  Interfaces avec les systèmes tiers  Extensibilité par l’utilisation de modules13 Core-Techs
  14. 14. Carte d’identité Drupal Commerce  V1.0 en 2011  Un éditeur franco-américain : Commerce Guy  Des levées de fond successives  Une orientation marketing très prononcée  Une marketplace en cours de déploiement14 titre de la présentation Core-Techs
  15. 15. Carte d’identité Wordpress Commerce  V 3.8  Un éditeur discret  Un support fort de la communauté  2 millions de téléchargements  Une lisibilité moins évidente15 Core-Techs
  16. 16. Comparaison globale Complexité du Complexité du développement développement 8 8 7 7 6 6 Efficacité et simplicité 5 Coûts Efficacité et simplicité 5 Coûts 4 4 3 3 2 2 1 1 0 0 Performances et Pérennité de la Performances et Pérennité de la scalabilité solution scalabilité solution Couverture Disponibilité de Couverture Disponibilité de fonctionnelle native ressources qualifiées fonctionnelle native ressources qualifiées16 Core-Techs
  17. 17. + Les forces - Points de vigilance Content+Social+Commerce+Integration Couverture eBoutique “Out of the box” Momentum & Communauté Drupal Respect des bonnes pratiques Roadmap Drupal 8 + Symfony Dans quels cas? Social Commerce Agilité Forte évolutivité17 Core-Techs 17
  18. 18. + Les forces - Points de vigilance Simplicité Limitations fonctionnelles Intégration CMS Capacités techniques Communauté et templating Evolution vers plateforme ouverte Dans quels cas? Boutiques simples Besoins de gestion de contenu18 Core-Techs 18
  19. 19. Quelques exemples de sites Wordpress Commerce  http://www.richardet-design.com/  http://citysurfshops.co.uk/  http://www.northlandski.com/en/  http://paperwhistle.com/  http://papermagnolia.com/19 Core-Techs
  20. 20. Quelques exemples de sites Drupal Commerce  http://www.williamsbrosbrew.com/  http://mylittlepanda.ru/  https://badboy.com/  http://www.lukasweb.be/  http://www.eurocentres.com/fr  http://illaria.ru/  http://www.shinesportscoaching.com/20 Core-Techs
  21. 21. Une idée de prix  Wordpress < 20K€  Drupal >20K€21 Core-Techs
  22. 22. Démos22 titre de la présentation Core-Techs
  23. 23. Questions / Réponses

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