Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.

2. 11 Essential Ingredients Every Cornerstone Content Page Needs
Keywords

3. 11 Essential Ingredients Every Cornerstone Content Page Needs
Select 8 to 12 keyword
phrases and create a
cornerstone content page
for each one.

4. 11 Essential Ingredients Every Cornerstone Content Page Needs
A cornerstone content page
will help you rank for keyword
phrases in search engines.

5. 11 Essential Ingredients Every Cornerstone Content Page Needs
Your group of keywords
will also loosely define your
area of expertise, which helps
you build authority.

6. 11 Essential Ingredients Every Cornerstone Content Page Needs
Headline

7. 11 Essential Ingredients Every Cornerstone Content Page Needs
Craft your headline around the
keyword phrase for a
cornerstone content page.

8. 11 Essential Ingredients Every Cornerstone Content Page Needs
You may want the page’s
keyword phrase to begin the
headline, but the rules of good
headline writing still apply.

9. 11 Essential Ingredients Every Cornerstone Content Page Needs
SEO Title

10. 11 Essential Ingredients Every Cornerstone Content Page Needs
Your headline is also a title tag
that appears in search results.

11. 11 Essential Ingredients Every Cornerstone Content Page Needs
Write an additional
SEO Title using language
the searcher would use to
find your content.

12. 11 Essential Ingredients Every Cornerstone Content Page Needs
There should be a spot
to insert the SEO Title in
your content management
system, such as the
Rainmaker Platform.

13. 11 Essential Ingredients Every Cornerstone Content Page Needs
Introduction

14. 11 Essential Ingredients Every Cornerstone Content Page Needs
The top of your cornerstone
content page should
immediately draw in your
visitor — and keep her reading.

15. 11 Essential Ingredients Every Cornerstone Content Page Needs
Use short, engaging
sentences that could:
• Tell a story
• Ask a question
• Share a metaphor
• Invoke the mind’s eye

16. 11 Essential Ingredients Every Cornerstone Content Page Needs
Body copy

17. 11 Essential Ingredients Every Cornerstone Content Page Needs
The body copy of your page
should contain a blend of
educational content and links.

18. 11 Essential Ingredients Every Cornerstone Content Page Needs
The educational content
gives your reader a broad
understanding of the topic.

19. 11 Essential Ingredients Every Cornerstone Content Page Needs
The list of links highlights
other articles that expand on
the topic in very specific ways.

20. 11 Essential Ingredients Every Cornerstone Content Page Needs
Subheadlines

21. 11 Essential Ingredients Every Cornerstone Content Page Needs
Subheadlines break up the
body copy, entice the reader
with more benefits, and help
search engines determine
the topic of the page.

22. 11 Essential Ingredients Every Cornerstone Content Page Needs
You can have a main
subheadline at the top of
your page that reinforces
the message in your headline
and additional subheadlines
sprinkled throughout the
rest of the text.

23. 11 Essential Ingredients Every Cornerstone Content Page Needs
Media

24. 11 Essential Ingredients Every Cornerstone Content Page Needs
A strong cornerstone content
page will include other
media formats like images,
infographics, and videos
that fascinate readers
and encourage them to
share the page.

25. 11 Essential Ingredients Every Cornerstone Content Page Needs
Investing in a professional
designer for certain types
of media could make the
difference between a
winning cornerstone content
page and a flop.

26. 11 Essential Ingredients Every Cornerstone Content Page Needs
Bullet points

27. 11 Essential Ingredients Every Cornerstone Content Page Needs
Bullet points are a killer way
to draw the visitor’s
eye to meaningful and
persuasive copy.

28. 11 Essential Ingredients Every Cornerstone Content Page Needs
They can serve a variety
of functions:
• Arouse curiosity to keep
the visitor reading
• Explain data and proof
• Tease what’s coming next
• Dish out the chapters
in a book or modules
in a training course

29. 11 Essential Ingredients Every Cornerstone Content Page Needs
Conclusion

30. 11 Essential Ingredients Every Cornerstone Content Page Needs
An effective conclusion feels
like the click on a box being
shut. There are no loose ends.

31. 11 Essential Ingredients Every Cornerstone Content Page Needs
In addition, a good conclusion
culminates in a persuasive call
to action. All the copy that
precedes the conclusion was
driving towards this appeal.
So craft it carefully.

32. 11 Essential Ingredients Every Cornerstone Content Page Needs
Call to action
button

33. 11 Essential Ingredients Every Cornerstone Content Page Needs
Every cornerstone content
page you create has a goal:
to get people to act.

34. 11 Essential Ingredients Every Cornerstone Content Page Needs
Include call-to-action buttons
early and often to show
readers what you’d like them
to do.

35. 11 Essential Ingredients Every Cornerstone Content Page Needs
Social share
buttons

36. 11 Essential Ingredients Every Cornerstone Content Page Needs
You can’t rely on search
engines to drive all the
traffic to your cornerstone
content pages.

37. 11 Essential Ingredients Every Cornerstone Content Page Needs
Jumpstart the process by
sharing your cornerstone
content on social media.

38. 11 Essential Ingredients Every Cornerstone Content Page Needs
Add big and bold social
share buttons at the top
and bottom of the page or
use a scrolling sidebar.

39. Want to know more about this topic?
Click here to read 11 Essential Ingredients
Every Cornerstone Content Page Needs
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