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Manuel Serrano Ortega
Digital Transformation Executive
@manoloserrano
DIGITAL TRANSFORMATION
AUTOMOTIVE INDUSTRY
A digital
revolution
has already started
Rockar
Revolutionising the
experience of buying a
car, both online and in
store
# B u y & S t o r e
Moovel
Mobility as a service.
Book and pay public
transport, car2go,
mytaxi, Flinkster &
train
MaaS.fi.
BRIDJ
ZIRX# M o b i l i t y
Vroom
Buy, Sell or Trade-In
Used Vehicles Online
Carfax
BEEPI
# 2 n d H a n d
Drive Clutch
Drive the perfect car
every day
Flexdrive
Flinkster
Skurt App
# R e n t i n g & L e a s i n g
Ford
Ford Makes co-owning
a vehicle possible
# O w n e r s h i p
Audi at home
At Home' Allow s
People to Book a
Luxury Car Via
Smartphone
# C a r S h a r i n g
Respiro
Car2Go
BMW Drive Now
Audi Unite
Uber
Reinventing the taxi
# C h a u f f e u r S e r v i c e
MyTaxi
Hailo
Lyft and GM
Autonomous
on-demand network
# S e l f - d r i v i n g c a r s
Google
Volvo
GaragePointe
r
Rent your Garage or
Store your Classic
Car
# P e e r - t o - p e e r
Getaround
Blablacar
AirBnb
Insure the box
Saving money with a
telematics car insurer
# C a r I n s u r a n c e
Onsurance
Embroker
Manuel Serrano Ortega
Digital TransformationExecutive
manuel.serrano@accenture.com
Tel. (+34) 609 527 850

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