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Lead management is an exercise in balance. Different leads are ready to buy at different times - so how can you keep track of them all without overloading your sales team? And with so many different lead management solutions available, it can be hard to know which is the right fit for your business. This quick ebook will focus on 3 areas of lead management that are essential, regardless of your business:
Engagement - Traditional drip and nurture campaigns may be personalized, but they aren't personal. You can tell when the email you receive is the same email that everyone else receives, and so can your prospects.
Verification - Many companies invest heavily in obtaining the behavioral and demographic information to help them understand their leads. Why rely on 3rd party data when you can just ask?
Lead Follow-Up - Marketing and sales don't always agree on when and how often leads should be contacted. How do you know if the second (or seventh) try will be the one that gets you the opportunity?