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Personal brand in a world by Valeria Maltoni - ConversationAgent.com wired

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who you know what they are looking for where to connect when to follow up why they should talk to you word of mouse > word of mouth

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how do you come across in real life? Credit: Matt Dickman

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Credit: Fensterbme http://www.flickr.com/photos/fensterbme/326125679/in/set-602538 / observe + ask connector maven salesperson people profiles

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share + tell status content connections your profile Credit: Fensterbme http://www.flickr.com/photos/fensterbme/99108769/

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meet people outside your network Blog: your content engage friends of friends in conversations find people at specific companies meet people with shared interests participation ecosystem

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networking: pay attention to second circle Credit: Jason Falls

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<ul><li>memorable URL </li></ul><ul><li>about page </li></ul><ul><li>contact information </li></ul><ul><li>RSS (real simple syndication) </li></ul><ul><li>search button </li></ul><ul><li>creative commons license </li></ul>build your content blog

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<ul><li>recommendations </li></ul><ul><li>business card </li></ul><ul><li>join groups </li></ul><ul><li>make connections </li></ul><ul><li>expertise – Q&As </li></ul>Credit: Mario Sundar http://www.flickr.com/photos/mariosundar/467945281/

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<ul><li>write interesting stuff </li></ul><ul><li>share content (retweets) </li></ul><ul><li>#hashtags, join chats </li></ul><ul><li>@reply others to connect </li></ul><ul><li>ask/answer questions </li></ul>

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<ul><li>ability to comment </li></ul><ul><li>see what friends like </li></ul><ul><li>feeds aggregator </li></ul><ul><li>awesome search </li></ul><ul><li>Groups </li></ul><ul><li>photos and images </li></ul>

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do’s <ul><li>participate </li></ul><ul><li>share </li></ul><ul><li>listen actively </li></ul><ul><li>give value </li></ul><ul><li>appreciate </li></ul>

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don’ts automate conversation broadcast copy content be negative be disrespectful

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who you know what they are looking for where to connect when to follow up why they should talk to you word of mouse > word of mouth

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743 connections @ConversationAge 11,384 followers 2,099 subscribers 9,304 subscribers ConversationAgent.com 373 members 2,800 members 194 connections

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