Marketers are still working their way to understanding the one customer in front of them. The more technology allows us to see what people are interested in -- for example implementing a lead management system that shows you their digital body language -- and what they say, the better we can be at presenting information that is timely in a personal sense.
25. Digital media is the room in which you hold the conversation.
It still comes down to saying, doing, or producing something
valuable for your customer.