Declutter. Attics, closets, garages - everyone I know is purging stuff they don't need. At the same time, the smart money is on decluttered home pages that don't overwhelm. Less can be more, done with focus, purpose, intent.
9. Results – Broad Overview
Original v. ReVamp
• Higher sign-ups (free)
• WAY higher signups (paid)
• WAY higher video views (with less prominence)
• WAY higher motivation to sign up and use the
system (with identical views of pricing page)
10. More posts, less work.
• 1 post = 1 main idea
• Break a great story into 2 parts
• Does post try to do too much?
Break off secondary idea into
its own post.
• Whip up related post – quotes,
stats, lists.
• Switch with friends/colleagues
• Curate: Post blog with short
summaries of best 3 things you
read that week with links and
photo
12. Tweet each item separately with link
• #Content #Strategy and gardening: Both need solid
foundation: (64 characters w/o link)
• Planning wins over random in #content #creation and
growing vegetables: (72 characters w/o link)
• Without weeding, water and compost, a garden won’t
flourish. Same for content. (81 characters w/o link)
• How are content marketing and gardening alike? Some
seeds and plants take off. Others don’t. Experiment. (106)
• A good garden receives dedicated, daily attention. So
should #strategy. (70 characters w/o link)