Save the Environment! Practice Green Marketing to Stay Ahead of your Competition

1. Save the Environment! Practice
Green Marketing to Stay Ahead of
your Competition
By Connor Cortese

2. • Does the planet need saving?
• What does the term green marketing mean?
• How does green marketing help in saving the
environment?
• How does green marketing helps in staying ahead
of the competition?
• Green spreads calmness and purity.
• Green marketing is the marketing which is
concerned with the protection of the
environment. It is the color of purity and quality;
meaning neutral and matured facts, free from
any ambiguity and exaggeration.

3. • Green marketing is the marketing which is
concerned with the protection of the
environment. It is the color of purity and
quality; meaning neutral and matured facts,
free from any ambiguity and exaggeration.
• Many problems are created because of
modern marketing practices, such as:

4. • Rapid economic growth,
• Comfortable and luxurious lifestyle,
• Severe competition,
• Mass production with the help of advanced
technology,
• Use of unhealthy marketing strategies and
techniques to lure customers,
• Retailing and distribution by giant MNCs,
• Creation of multinational companies,
• Liberalization and globalization, et-cetera.

5. Need for Green Marketing Practices
• Global warming
• Government policies, rules and regulations
• Opportunities and competitive advantage
over companies that don’t follow it
• Need for conservation of Mother Nature
• Exploitation of human beings (labor et-cetera)
• Competition with other businesses that
practice green marketing

6. • Exploitation and depletion of resources
•
Severe environmental conditions
• Corporate Social Responsibility (CSR)
• High levels of Pollution (air, water and soil)
• Goodwill of the various companies
• Natural calamities which are triggered by
Humansn

7. Green Marketing
• It is the practice of selling goods and services
based only on their environmental benefits.
Such goods or services are produced by an
eco-friendly method or may be
environmentally friendly, including the
following:

8. • No use of excessive packaging
• Manufactured in sustainable manner
• Manufactured from renewable materials
• Designed to be repairable and not "throwaway
(s)"
• Recyclable or are produced from recycled
materials
• Shall not contain toxic materials or ozone-
depleting substances

9. Sustainable Development
• Businesses that are committed to sustainable
development and CSR practice green
marketing. Sustainable business practices
focuses on making the products more
attractive to consumers and also it also
reduces unwanted expenses like energy/water
usage, packaging and transportation et-cetera.

10. • These products are manufactured with positivity
that consumers will buy these products
considering it their responsibility towards saving
the environment. With this positivity, it is also
believed that they will be willing to pay a
premium as well; though first they need to be
made aware of its benefits and the brand needs
to be credible enough for them to trust and then
buy.
• Green marketing is the answer to it. It can be
used for encouragement and awareness and
towards green products.

11. Advantages of Green
•
Initially expensive; Saves money later on
• Advertises corporate social responsibility (CSR)
• Ensures long-term growth and sustainable profits
• Increases awareness about the socially
responsible brands and products
• Employees feels proud and responsible for being
part of such a company
• Enables access to newer markets and inspires
positive competitive advantages

12. Challenges with Green
• Lack of awareness
• People refrain to pay a premium for such
products
• False claims and deceptive advertising
• Costly renewable and recyclable materials
• Difficulty in educating customers about the
advantages
• Expensive technologies for R&D departments and
implementation & assembly processes

13. Conclusion
• Companies follow green marketing for reasons
like:
• Competitors are following it
• They believe in conserving the environment
• They wish to maintain a positive image of their
brand
• They want to have a competitive advantage
• They are forced by the Government rules and
regulations

14. • Robert Connor Cortese is one of those
agencies which work towards achieving every
business’ goals and objective with the help of
green marketing to encourage CSR, have a
competitive advantage and to attract more
customers.

15. Thank You