O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Gamification is more than just fun and games; it also means productivity and engagement.
Discovering what employees and customers are already doing and rewarding them for engagement
helps your company make internal and external connections and influences the right behavior.
BY THE END OF 2014,
Gartner predicts that more than
of Forbes Global 200
organizations will have
at least one gamified
application. Here, we look at the various ways gamification helps business boost morale and sales.
HOW CAN YOU
Gamification can increase productivity, morale,
and even tenure within your company.and your EMPLOYEES
CONSUMER Engaging your customers is one of the most
important things a company can do. It can be
as easy as giving consumers discounts for
spending a certain amount with your company.
Gamification allows businesses to
succeed, both internally and externally.
So, how do you gamify your business?
SOURCES: Forbes| MakeTheirDay | Gallup | Gigya | iGamify
13% of employees worldwide are engaged at work.
23% less likely
Gamification can increase employee engagement by 60%.
Employer deploys a
to make the task fun.
to continue to do
Points are tallied
on a company-
wide leader board.
Employee-focused gamification can be as
simple as rewarding employees for things
they already do, like travel for work.
Only Store A offers
points from Store A.
Store A rewards
to Store A to reap
Customer engagement, retention,
and loyalty are paramount to a
Currently, most consumers don’t actively
engage with brands.
do you get these
involved in your brand?
According to Gigya, adding gamification to your site boosts engagement by almost 1/3.
Social Sharing Onsite Time Social SalesShop Clicks
IN FACT, WITH GAMIFICATION…
GAMIFICATION IN PRACTICE
1. 2. 3. 4.Understand
a reason to engage
a reason to return.
Provide a clear
goal to pursue.
1 1Mile Point
2 1 03
68% 140% 600% 2,000%