Panel: Recruiting Students into Transforming Career Fields - Overcoming Stereotypes and PreConceived Notions

1. 1
Recruiting Students into
Transforming Career Fields –
f i i ld
Overcoming Stereotypes and
Preconceived Notions
i d i
PREPARED BY JEAN HARA 5/20/2010

2. 2 PANEL
 Traci Sylva, PI, University of Hawaii
 Rick Parker, Executive Director, Agrowknowledge
ATE Center
 Eric Spell, President, AgCareers.com
E i S ll P id t A C
PREPARED BY JEAN HARA 5/20/2010

3. 3 O BJECTIVE
Identify barriers and suggest
solutions for recruiting students
l i f ii d
into careers with incorrect and
changing stereotypes
h i
PREPARED BY JEAN HARA 5/20/2010

4. 4
Hawai‘i imports more than 80% of its food.
PREPARED BY JEAN HARA 5/20/2010

5. 5
A C A D E M I C S U B J E C T C E RT I F I C AT E
Since 1992, diversified agriculture has grown and
Since 1992 diversified agriculture has grown and
provided many opportunities for new agriculture
business, becoming a major part of today’s
agriculture industry in Hawai‘i, as sugar and
pineapple has decreased.
Hydroponic Cucumber Chrysanthemum
PREPARED BY JEAN HARA 5/20/2010

6. 6
PREPARED BY JEAN HARA 5/20/2010

7. 7
PREPARED BY JEAN HARA 5/20/2010

8. 8
TECHNICAL CAREERS
A C A D E M I C S U B J E C T C E RT I F I C AT E
Growth in agriculture means more technician‐level
g
jobs in the industry. Average starting salary $30,000.
Crew Supervisor Grower
Estate Gardener Integrated Pest Management
(IPM) Specialist
Fertilizer Technician
Fertilizer Technician Irrigation Technician
Irrigation Technician
Field Technician/Supervisor Laboratory Technician
Garden Center Manager
Garden Center Manager Landscape Maintenance
Landscape Maintenance
Technician
Greenhouse Manager Production Technician
Grounds Manager
PREPARED BY JEAN HARA 5/20/2010

9. 9
A C A D E M I C S U B J E C T C E RT I F I C AT E
Crops Replacing Sugar
Crops Replacing Sugar
and Pineapple
Hawai‘i (Big) Island
H i‘i (Bi ) I l d
 Eucalyptus trees
 Tropical fruits, mainly papaya,
Tropical fruits mainly papaya
rambutan
 Sweet potato
Rambutan  Macadamia
 Tropical foliage and flowers
Papaya
 Coffee
 Pasture
PREPARED BY JEAN HARA 5/20/2010

10. 10
A C A D E M I C S U B J E C T C E RT I F I C AT E
Maui
 Seed crops, mainly corn
 Turf grass
 Lavender protea strawberry
Lavender, protea, strawberry
 Coffee
 Pasture
 Vegetables and fruits
Vegetables and fruits Lavender
Kaua‘i
 Seed crops, mainly corn
Seed crops, mainly corn
 Pasture
 Biomass trees
 Coffee
 Shrimp Coffee
PREPARED BY JEAN HARA 5/20/2010

11. 11
A C A D E M I C S U B J E C T C E RT I F I C AT E
O‘ahu
 Seed crops, mainly corn
VVegetables, mainly tomato, pepper,
t bl i l t t
watermelon, leafy greens, herbs
 Coffee
 Cacao
 Tropical fruits
p
 Pasture
 Shrimp
Hydroponic Butter Lettuce 5/20/2010
PREPARED BY JEAN HARA

12. 12
A C A D E M I C S U B J E C T C E RT I F I C AT E
Moloka‘i
 Seed crops, mainly corn
 Coffee
 Tropical fruits
 Sweet potato
 Vegetables
Lanai
 Diversified agriculture
Banana
PREPARED BY JEAN HARA 5/20/2010

13. 13
A C A D E M I C S U B J E C T C E RT I F I C AT E
What s Needed
What’s Needed
 Animal feed
 Animal products
p
 More vegetable and tropical fruit
production (lychee, rambutan,
dragon fruit, longan)
g , g ) Basil
 Expansion of seed industry to
Dragon Fruit
include additional crops
 New crops for export
p p
 Ag tourism
 Public and private research and
service
 Biomass for biofuel Protea
Longan PREPARED BY JEAN HARA 5/20/2010

14. 14
A C A D E M I C S U B J E C T C E RT I F I C AT E
PREPARED BY JEAN HARA 5/20/2010