1. Transform Awards shortlist 2014

2. Best use of a visual
property;
photography/
illustration/ digital
Content

3. Best use of a visual property; photography/
illustration/ digital
ClearSky and Clock Creative
English National Ballet and The Beautiful Meme
Lloyds Bank and Rufus Leonard
Special Olympics Great Britain and The House
University of Birmingham and IE Design Consultancy

4. Best brand
architecture solution
Content

5. Best brand architecture solution
GardaWorld and Bladonmore
Glasgow City Marketing Bureau
ITV

6. Best use of copy
style/tone of voice
Content

7. Best use of copy style/tone of voice
English National Ballet and The Beautiful Meme
Eurostar and The Clearing
Generator and Bisqit
Lloyds Bank and Rufus Leonard
Schillings and Goosebumps Brand Consultancy

8. Best external
stakeholder relations
during a rebrand
Process

9. Best external stakeholder relations
during a rebrand
Abu Dhabi Commercial Bank and StartJG
Glasgow City Marketing Bureau
Norton Radstock College and The House
Tata Power DDL and Brands of Desire

10. Best internal
communication of a
rebrand
Process

11. Best internal communication of a rebrand
Certas Energy
Global Blue and Goosebumps Brand Consultancy
GSK Consumer Healthcare and Radley Yeldar
London Stock Exchange Group and Rufus Leonard
Transport for London and Crown

12. Best implementation
of a rebrand
Process

13. Best implementation of a rebrand
Evelina London Children’s Hospital and Fishburn
Glasgow City Marketing Bureau
ITV
Lloyds Bank and Rufus Leonard
WorldPay Zinc and SomeOne

14. Best implementation
of a rebrand across
multiple markets
Process

15. Best implementation of a rebrand across
multiple markets
Hilton Hotels & Resorts and Tag Worldwide
London Stock Exchange Group and Rufus Leonard
Soccerex and Designwerk
Telenor Group and Pajama Consulting

16. Best creative strategy
Strategy

17. Best creative strategy
Eurostar and The Clearing
ITV
Schillings and Goosebumps Brand Consultancy
Shutterstock and Lippincott
The Donkey Sanctuary and The Allotment

18. Best brand evolution
Strategy

19. Best brand evolution
Access Bank and MerchantCantos
Equity Housing Group and Studio North
Eurostar and The Clearing
Gressingham Food and Elmwood
Schillings and Goosebumps Consultancy
Telenor Group and Pajama Consulting

20. Best corporate
rebrand following a
merger or acquisition
Type

21. Best corporate rebrand following a merger or
acquisition
Avianca and Lippincott
Bond Dickinson and Uffindell
mBank and BNA Sp. z o.o
Moscow Exchange and Dragon Rouge
The Abraaj Group and Bladonmore

22. Best corporate
rebrand to
reflect changed
mission/values/
positioning
Type

23. Best corporate rebrand to reflect changed
mission/values/positioning
1st Central Insurance Management
Iberia and Interbrand
Stanley and Lippincott
The Royal Bank of Scotland and TileyWoodman Creative
Unify and McMillan

24. Best corporate rebrand
for a spinoff/new
company
Type

25. Best corporate rebrand for a spinoff/new
company
Allegion and Lippincott
Tesco and SomeOne
Zoetis and Lippincott

26. Best brand
consolidation
Type

27. Best brand consolidation
AOG and Handsome
Crystal Ski and SomeOne
DS Smith and Unreal
Hira Group and Brands of Desire
ITV
London Stock Exchange Group and Rufus Leonard

28. Best rebrand of
a digital
property
Type

29. Best rebrand of a digital property
.Xplored for GardaWorld and Bladonmore
Green Park and Fishburn
Peregrine Communications
Tenner for Young Enterprise and Bladonmore
Unify and McMillan

30. Best visual identity
from a
charity/NGO/non-profit
Sector

31. Best visual identity from a charity/NGO/non-profit
Avenor College and Storience
CITB and Bell Integrated
English National Ballet and The Beautiful Meme
Tenner for Young Enterprise and Bladonmore
WDC, Whale and Dolphin Conservation and Conran Design Group

32. Best visual identity
from the consumer
services sector
Sector

33. Best visual identity from the consumer services
sector
Direct and Interbrand
The Vitamin Shoppe and Lippincott

34. Best visual
identity from the
energy sector
Sector

35. Best visual identity from the energy sector
AOG and Handsome
Atlantis and SomeOne
Energy Saving Trust and OPX

36. Best visual identity from
the extraction sector
Sector

37. Best visual identity from the extraction sector
Man Oil Group and Rare Breed
Puma Energy and MerchantCantos

38. Best visual identity
from the financial
services sector
Sector

39. Best visual identity from the financial
services sector
First Direct and The Allotment
Ixaris and Pepper
Lloyds Bank and Rufus Leonard
The Commercial Bank of Qatar and Industry Branding
WorldPay Zinc and SomeOne

40. Best visual
identity from the
healthcare sector
Sector

41. Best visual identity from the healthcare
sector
Actavis and Lippincott
Evelina London Children’s Hospital and Fishburn
GC Aesthetics and Truth Design
Zoetis and Lippincott

42. Best visual identity the
industrial and basic
material sector
Sector

43. Best visual identity the industrial and basic
material sector
Allegion and Lippincott
DS Smith and Unreal
Oak Tyres and Detail

44. Best visual identity
from the professional
services sector
Sector

45. Best visual identity from the professional
services sector
Ash and Attract
Coursiers.com and Brand Brothers
Edison and The Brand Consultancy
Schillings and Goosebumps Brand Consultancy

46. Best visual
identity from the
property sector
Sector

47. Best visual identity from the property sector
Al Wa’ab City and Unisono
Benham & Reeves and Ideas Factory
Champions and Ideas Factory
Equity Housing Group and Studio North

48. Best visual identity from the
public sector
Sector

49. Best visual identity from the public sector
Glasgow City Marketing Bureau
ŁÓDZKIE PROVINCE and BNA Sp. z o.o
University of Birmingham and IE Design Consultancy
University of Warwick and IE Design Consultancy

50. Best visual identity
from the retail sector
Sector

51. Best visual identity from the retail sector
Jacqson Diego Story Emporium and Pepper
Oxford Street and Goosebumps Brand Consultancy
Stanley and Lippincott

52. Best visual identity
from the
technology, media &
telecommunications
sector
Sector

53. Best visual identity from the technology,
media & telecommunications sector
ITV
Murata and Living Group
PTC and Lippincott
Tesco and SomeOne
Unify and McMillan

54. Best visual identity from
the tourism & leisure
sector
Sector

55. Best visual identity from the tourism & leisure
sector
Avianca and Lippincott
Crystal Ski and SomeOne
Eurostar and The Clearing
Generator and Bisqit
Hilton Hotels & Resorts and Ever After Brand

56. The winners will be announced on April 1
See you there