A simple online search can tell the media, prospective investors or employees all they need to know about your business. Whether it is someone ranting in a forum or a video posted on YouTube, how can you stay in control amid the chaos?

1. “The Cluetrain Manifesto”
10 tips (out of 99)
to stay in “control”
amid the chaos
Marc Campman
Director of Marketing
Webjam

2. 1. Markets are conversations

3. 2. Enabling powerful new forms of social
organisation and knowledge exchange

4. 3. There are two conversations going on. One
inside the company. One with the market.

5. 4. These two conversations want to talk to each
other. They are speaking the same language.

6. 5. We wonder why you're not listening.
You seem to be speaking a different language.

7. 6. The inflated self-important jargon you sling
around — What's that got to do with us?

8. 7. We like this new marketplace much
better. In fact, we are creating it.

9. 8. You're invited, but it's our world. Take your
shoes off at the door.

10. 9. Companies that do not belong to a
community of discourse will die.

11. Markets are
conversations
Talk is cheap
Silence is fatal
Marc Campman
marc.campman@webjam-ltd.com