O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Cloud computing - consumer interests and policy imperativesCommsDay MelbourneCongress9 October 2012
Who is OzHub?www.ozhub.com.au An industry coalition to build Australian consumer and business confidence in cloud computing. It was launched in October 2011 by the Minister for Innovation.
Who is OzHub?www.ozhub.com.au Original founders: Macquarie Telecom, Fujitsu, VMWare, Infoplex Recently joined members: F5, Alcatel-Lucent
OzHub in actionwww.ozhub.com.au – some activity highlights• Lateral Economics report on vale of “opportunity” to economy presented by Cloud• Major contributor to media debate Optus TV Now case – a voice to ensure the narrow issue of PVRs in people’s homes was assessed in light of larger impact of cloud.• Commissioned Auspoll to conduct a survey on consumer awareness of onshoring of their data and use of cloud.• Significant engagement in Canberra
OzHub- 1 year onwww.ozhub.com.au Found one of the greatest needs was to inform policy makers about cloud and its implications. With a lack of understanding of cloud, there are already unintended outcomes taking place.
Consumers are rushing into the Cloud because the Features are so Compelling Social Networking sites like Facebook or MySpace 74 26 Online email services like Gmail or Yahoo 72 28 Other types of internet sites where you store personal information 33 67 Online photo sharing sites like Flickr 13 87 0 25 50 75 100 Yes, I use this service No, I do not use this serviceSource: Omnibus report: Attitudes to cloud computing,AusPoll, March 2012
Cloud’s significance to the economy• KPMG report developed in conjunction with AIIA and released in May found: – the adoption of cloud platforms is likely to be between 50 and 75 percent of relevant ICT requirements. – At 75 percent adoption, and based on current Australian GDP, this would result in opex and capex savings of 25 percent and 50 percent respectively. – After 10 years, this would result in an increase in long-run GDP of A$3.32 billion per annum.• Fundamentally, cloud lowers input costs across the entire economy enhances productivity and can shift skills toward high-worth job creation
It is compelling for Governments too, but there is an awareness of risk• Drivers: – IT Operational Cost savings – Speed of deployment to Cloud solutions – Making IT more relevant to the agency/org – Being a provider of services not of technology• Inhibitors: – Moving from a CapEx funding model to an OpEx funding model doesn’t suit Government accounting standards – Perceived security concerns – Data privacy is also a main concern – Data sovereignty – http://www.youtube.com/watch?v=whkyRvugqlM
Consumers are not yet sophisticated about risk But are very concerned when they become aware; e.g. are concerned about where their personal data is held Other types of internet sites where you store personal 37 27 30 6 information Online email services like Gmail or Yahoo 30 30 34 7 Online photo sharing sites like Flickr 29 26 35 11 Social Networking sites like Facebook or 27 30 36 8 MySpace 0 25 50 75 100 Very concerned Quite concerned Not very concerned Not concerned at allSource: Omnibus report: Attitudes to cloud computing,AusPoll, March 2012
Around three quarters of Australians would prefer for their personal data to be stored in Australia Online email services like Gmail or Yahoo 74 23 3 Other types of internet sites where you store 74 22 4 personal information Social Networking sites like Facebook or 74 23 3 MySpace Online photo sharing sites like Flickr 70 27 3 0 25 50 75 100 I would prefer my personal data was stored in Australia I have no preference on the country in which my personal data is stored I would prefer my personal was stored in a country other than AustraliaSource: Omnibus report: Attitudes to cloud computing,AusPoll, March 2012
Consumer believe Governments should protect them against these risksRequiring companies to gain permission from Australian consumers before they are able to store their personal data overseas 60 27 9 22 Requiring all Australian Government agencies to store the personal information of Australians within Australia 60 25 12 21 Requiring internet-based services to disclose to consumers the country in which their personal data was being stored 59 29 9 22 0 25 50 75 100 Strongly support Support Neither support nor oppose Oppose Strongly oppose
Citizen Expectations of GovernmentTo what extent do you expect the government to do the following in protecting your data?Government should impose penalties on companies misusing data, create strict dataprotection laws and keeping data protection laws up to date. 10 Very strong expectation that 1 Don’t expect them to Mean they will do this do this Impose penalties on companies who misuse our data n=490 57 11 6 7 7 4 211 3 8.5 8.5 Keep data protection laws up to date n=490 52 13 7 9 6 6 11 4 1 8.4 8.4 Create strict data protection laws n=489 51 14 7 8 6 6 2 11 4 8.3 8.3 Keep data secure and not “lose” it n=486 48 13 10 7 6 6 222 5 8.1 Organise international laws on sharing of our data n=482 44 13 9 12 7 6 2 11 5 8.0 Not pass on data to private companies n=487 51 12 7 7 4 5 23 2 7 8.0 Provide advice on how to better protect data n=489 37 15 12 11 10 6 3 11 3 7.9 Be clear about what to do with the data n=489 45 13 9 9 5 5 4 22 6 7.9 Keep out of my personal data n=487 34 12 9 11 8 8 2 4 2 9 7.2 Connect all data held n=479 20 11 13 12 13 11 6 4 4 8 6.6 Values in %, Means; n (Total) = 479 - 490; ranked by mean Source : Fujitsu – Australian Survey on Privacy and Trust in the Cloud
Expectations vs PracticalitiesTwo clear roles for Government• Educate. Raise awareness of issues in co-operations with groups such as OzHub (e.g. our research program)• Demonstrate. Government as a model consumer (e.g. informed decisions about where to store sensitive data)