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reach a world of new customers
Introduction - The equatel SIM payphone™
• Platform to serve Voice, Mobile-Banking and other VAS to
rural and underserved communities in emerging markets
• Great need to grow subscriber numbers & drive ARPU
• Medium to focus on rural markets for further growth
• Maximise and secure future market share in a highly
competitive space
• Rural markets require specifically tailored solutions
• Established concept gaining much momentum
with Operators
2
3
The Problem
• Typical rural teledensity is below 20%
How to acquire this segment as real subscribers?
“Connecting the unconnected”
• Mobile-Banking explosion in emerging markets
Rural population ideal profile for Mobile-Banking
“Banking the unbanked”
• How to overcome financial and practical barriers of
ownership and power
4
5
The Solution – equatel SIM payphone™
• Wireless based solution using and expanding the existing
GSM infrastructure
• End-users own a SIM-card with a standard mobile number
• Cost of entry for end-user insignificant while availability
guaranteed
• Access to services offered by the operator to all subscribers
• Range of power options including AC, battery and solar
• Remote-management system and low-maintenance design
• Recognized qualities differentiating equatel from other
possible solutions
• Existing commercial projects showing rapid ROI
6
7
7
equatel SIM payphone™ - Advantages to Operator
• Generates new subscriber growth
• Low cost of subscriber acquisition
• Secures future market share
• Continued customer traction
• Fosters subscriber loyalty
• Grow ARPU
• Brand recognition
• Community Access
8
equatel SIM payphone™ - Advantages to Subscribers
• Personal phone number
• Voicemail
• SMS
• Phonebook
• Value Added Services
• e.g. Mobile Banking
• Business and social opportunities
• 24hr availability
9
10
equatel Management System (eMS™)
• Detailed usage statistics
• per terminal
• per user
• Market-share data
• Multiple report formats
• Advanced maintenance diagnostics
• Remote administration
• Remote support and help-desk
11
equatel SIM payphone™ - Mobile Banking
• Platform to grow mobile-money to all corners of society
• Reach untapped markets including the youth, poor and
even refugee population
• Offer specific payment solutions for the underserved
These segments are:
• huge potential recipients of money transfers
• with zero banking opportunities
• without secure and reliable money transfer services
12
13
equatel SIM payphone™ - Mobile Banking
Through the equatel SIM payphone™ interface,
end-users can:
• Manage their account
• Receive money (electronically)
• Transfer money
• Check balance
• Pay bills
• All standard features available
14
15
equatel SIM payphone™ - MMD (Mobile Money Device)
16
• POS device for MM agents
• Accepts end-user SIM card
• Interacts with MM platform
• Verifies and transacts
• Manages deposits and withdrawals
• Printable receipt
• Battery operated (rechargeable)
equatel SIM payphone™ - MMD Vision
17
• MMD available at retail outlets countrywide
• Customers simply insert their SIM card for payment
• Shopkeeper inputs amount and customer inputs PIN
• Amount is debited and receipt in printed
• “The SIM card becomes a debit card”
• Model can target urban society as payment solution
equatel SIM payphone™ - MMD Vision
18
We accept……….
• MMD available at retail outlets countrywide
• Customers simply insert their SIM card for payment
• Shopkeeper inputs amount and customer inputs PIN
• Amount is debited and receipt in printed
• “The SIM card becomes a debit card”
• Model not limited to underserved and can target
urban society as payment solution
19
19
Our Clients Our Partners
20
21
reach a world of new customers
Thank you
22
23
Equatel Solar Power System
24
Equatel Solar Booth
25
Equatel High Gain Antenna
26

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Equatel Presentation mmd

  • 1. reach a world of new customers
  • 2. Introduction - The equatel SIM payphone™ • Platform to serve Voice, Mobile-Banking and other VAS to rural and underserved communities in emerging markets • Great need to grow subscriber numbers & drive ARPU • Medium to focus on rural markets for further growth • Maximise and secure future market share in a highly competitive space • Rural markets require specifically tailored solutions • Established concept gaining much momentum with Operators 2
  • 3. 3
  • 4. The Problem • Typical rural teledensity is below 20% How to acquire this segment as real subscribers? “Connecting the unconnected” • Mobile-Banking explosion in emerging markets Rural population ideal profile for Mobile-Banking “Banking the unbanked” • How to overcome financial and practical barriers of ownership and power 4
  • 5. 5
  • 6. The Solution – equatel SIM payphone™ • Wireless based solution using and expanding the existing GSM infrastructure • End-users own a SIM-card with a standard mobile number • Cost of entry for end-user insignificant while availability guaranteed • Access to services offered by the operator to all subscribers • Range of power options including AC, battery and solar • Remote-management system and low-maintenance design • Recognized qualities differentiating equatel from other possible solutions • Existing commercial projects showing rapid ROI 6
  • 7. 7 7
  • 8. equatel SIM payphone™ - Advantages to Operator • Generates new subscriber growth • Low cost of subscriber acquisition • Secures future market share • Continued customer traction • Fosters subscriber loyalty • Grow ARPU • Brand recognition • Community Access 8
  • 9. equatel SIM payphone™ - Advantages to Subscribers • Personal phone number • Voicemail • SMS • Phonebook • Value Added Services • e.g. Mobile Banking • Business and social opportunities • 24hr availability 9
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  • 11. equatel Management System (eMS™) • Detailed usage statistics • per terminal • per user • Market-share data • Multiple report formats • Advanced maintenance diagnostics • Remote administration • Remote support and help-desk 11
  • 12. equatel SIM payphone™ - Mobile Banking • Platform to grow mobile-money to all corners of society • Reach untapped markets including the youth, poor and even refugee population • Offer specific payment solutions for the underserved These segments are: • huge potential recipients of money transfers • with zero banking opportunities • without secure and reliable money transfer services 12
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  • 14. equatel SIM payphone™ - Mobile Banking Through the equatel SIM payphone™ interface, end-users can: • Manage their account • Receive money (electronically) • Transfer money • Check balance • Pay bills • All standard features available 14
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  • 16. equatel SIM payphone™ - MMD (Mobile Money Device) 16 • POS device for MM agents • Accepts end-user SIM card • Interacts with MM platform • Verifies and transacts • Manages deposits and withdrawals • Printable receipt • Battery operated (rechargeable)
  • 17. equatel SIM payphone™ - MMD Vision 17 • MMD available at retail outlets countrywide • Customers simply insert their SIM card for payment • Shopkeeper inputs amount and customer inputs PIN • Amount is debited and receipt in printed • “The SIM card becomes a debit card” • Model can target urban society as payment solution
  • 18. equatel SIM payphone™ - MMD Vision 18 We accept………. • MMD available at retail outlets countrywide • Customers simply insert their SIM card for payment • Shopkeeper inputs amount and customer inputs PIN • Amount is debited and receipt in printed • “The SIM card becomes a debit card” • Model not limited to underserved and can target urban society as payment solution
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  • 20. Our Clients Our Partners 20
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  • 22. reach a world of new customers Thank you 22
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  • 24. Equatel Solar Power System 24
  • 26. Equatel High Gain Antenna 26