2. Introduction - The equatel SIM payphone™
• Platform to serve Voice, Mobile-Banking and other VAS to
rural and underserved communities in emerging markets
• Great need to grow subscriber numbers & drive ARPU
• Medium to focus on rural markets for further growth
• Maximise and secure future market share in a highly
competitive space
• Rural markets require specifically tailored solutions
• Established concept gaining much momentum
with Operators
2
4. The Problem
• Typical rural teledensity is below 20%
How to acquire this segment as real subscribers?
“Connecting the unconnected”
• Mobile-Banking explosion in emerging markets
Rural population ideal profile for Mobile-Banking
“Banking the unbanked”
• How to overcome financial and practical barriers of
ownership and power
4
6. The Solution – equatel SIM payphone™
• Wireless based solution using and expanding the existing
GSM infrastructure
• End-users own a SIM-card with a standard mobile number
• Cost of entry for end-user insignificant while availability
guaranteed
• Access to services offered by the operator to all subscribers
• Range of power options including AC, battery and solar
• Remote-management system and low-maintenance design
• Recognized qualities differentiating equatel from other
possible solutions
• Existing commercial projects showing rapid ROI
6
8. equatel SIM payphone™ - Advantages to Operator
• Generates new subscriber growth
• Low cost of subscriber acquisition
• Secures future market share
• Continued customer traction
• Fosters subscriber loyalty
• Grow ARPU
• Brand recognition
• Community Access
8
9. equatel SIM payphone™ - Advantages to Subscribers
• Personal phone number
• Voicemail
• SMS
• Phonebook
• Value Added Services
• e.g. Mobile Banking
• Business and social opportunities
• 24hr availability
9
11. equatel Management System (eMS™)
• Detailed usage statistics
• per terminal
• per user
• Market-share data
• Multiple report formats
• Advanced maintenance diagnostics
• Remote administration
• Remote support and help-desk
11
12. equatel SIM payphone™ - Mobile Banking
• Platform to grow mobile-money to all corners of society
• Reach untapped markets including the youth, poor and
even refugee population
• Offer specific payment solutions for the underserved
These segments are:
• huge potential recipients of money transfers
• with zero banking opportunities
• without secure and reliable money transfer services
12
14. equatel SIM payphone™ - Mobile Banking
Through the equatel SIM payphone™ interface,
end-users can:
• Manage their account
• Receive money (electronically)
• Transfer money
• Check balance
• Pay bills
• All standard features available
14
16. equatel SIM payphone™ - MMD (Mobile Money Device)
16
• POS device for MM agents
• Accepts end-user SIM card
• Interacts with MM platform
• Verifies and transacts
• Manages deposits and withdrawals
• Printable receipt
• Battery operated (rechargeable)
17. equatel SIM payphone™ - MMD Vision
17
• MMD available at retail outlets countrywide
• Customers simply insert their SIM card for payment
• Shopkeeper inputs amount and customer inputs PIN
• Amount is debited and receipt in printed
• “The SIM card becomes a debit card”
• Model can target urban society as payment solution
18. equatel SIM payphone™ - MMD Vision
18
We accept……….
• MMD available at retail outlets countrywide
• Customers simply insert their SIM card for payment
• Shopkeeper inputs amount and customer inputs PIN
• Amount is debited and receipt in printed
• “The SIM card becomes a debit card”
• Model not limited to underserved and can target
urban society as payment solution