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LET THE GAMES BEGIN
                                     MEDIA USERS…
                   ASKED 500 SO CIAL




HAVE YOU EVER                                                      THE OLYMPICS?
                                              W
                                                  AT C H E D


       95 YES
               %                                                                                        5% NO




                                                                   93
                                                                               %
                                      Watching in 2012 >>                                                 7%




THE LOCATION:
WHERE ARE THE 2012 OLYMPIC GAMES?



84%
  16% ANSWERED INCORRECTLY




                                  2% PARIS


                                                                                       4% TOKYO

                                                                            2% SHANGHAI




  4% RIO DE JANIERO


                                                                                            4% SYDNEY




RINGS. RINGS. RINGS.
WHAT COLOR IS NOT ONE OF THE OLYMPIC RINGS?


                                                               R
                                                          HE
                                                         OT




       56                         34                    10
              %                          %                         %




THE OLYMPIAD: WHAT’S THE MEANING?
RESPONDENTS SAID...




                                                                                                   13%
       30%                           30%                           27%




                              4 YEAR
Ancient celebration                                    Organized competition                 International event
to honor the gods

                              TIME PERIOD




OH, THAT MICHAEL PHELPS.
                                                                                                 3% Track & Field
                                                                                                 2% Tennis
                                                                                                 1% Golf
                                                                                                 1% Baseball




         93
               %

                   OF PEOPLE KNOW HE COMPETES IN SWIMMING




DID YOU KNOW?
77% OF PEOPLE KNEW MICHAEL PHELPS IS A
SPOKESPERSON FOR SUBWAY RESTAURANTS!                                                          302
                                                                                                THE # OF
                                                                                   ARBY’S



77 SUBWAY
     %                                                                                         EVENTS AT
                                                               JAMBA JUICE
                                                                                                THE 2012

                                                                       9%     6%    5% 3%



                                                                                                OLYMPIC
                                                               McDONALDS
                                                                                                 GAMES
                                                                             TACO BELL



THE OLYMPICS:


HAVE THEY EVER BEEN CANCELED?
RESPONDENTS SAID...




                                                                                        FIVE
                                        YE
                          O               S
                      N


                      36%

                                    64
                                         %                                              GAMES TOTAL HAVE
                                                                                        BEEN CANCELED
                                                                                        DUE TO WWI & WW2




CAN TWO TEAMS TIE FOR 1ST PLACE?


                      48
                              %
                                                                   NO               52%
                                      YES




ARE YOU MORE
                                                                       A. THE OLYMPIC GAMES

                                                                       B. PRESIDENTIAL DEBATE
LIKELY TO WATCH THE




   A. 87                                                                                         B. 13
                      %                                                                                        %




                      For custom research studies and
                      infographics, please contact us at                                          CC
                      info@Lab42.com.

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Olympics - Let the Games Begin

  • 1. LET THE GAMES BEGIN MEDIA USERS… ASKED 500 SO CIAL HAVE YOU EVER THE OLYMPICS? W AT C H E D 95 YES % 5% NO 93 % Watching in 2012 >> 7% THE LOCATION: WHERE ARE THE 2012 OLYMPIC GAMES? 84% 16% ANSWERED INCORRECTLY 2% PARIS 4% TOKYO 2% SHANGHAI 4% RIO DE JANIERO 4% SYDNEY RINGS. RINGS. RINGS. WHAT COLOR IS NOT ONE OF THE OLYMPIC RINGS? R HE OT 56 34 10 % % % THE OLYMPIAD: WHAT’S THE MEANING? RESPONDENTS SAID... 13% 30% 30% 27% 4 YEAR Ancient celebration Organized competition International event to honor the gods TIME PERIOD OH, THAT MICHAEL PHELPS. 3% Track & Field 2% Tennis 1% Golf 1% Baseball 93 % OF PEOPLE KNOW HE COMPETES IN SWIMMING DID YOU KNOW? 77% OF PEOPLE KNEW MICHAEL PHELPS IS A SPOKESPERSON FOR SUBWAY RESTAURANTS! 302 THE # OF ARBY’S 77 SUBWAY % EVENTS AT JAMBA JUICE THE 2012 9% 6% 5% 3% OLYMPIC McDONALDS GAMES TACO BELL THE OLYMPICS: HAVE THEY EVER BEEN CANCELED? RESPONDENTS SAID... FIVE YE O S N 36% 64 % GAMES TOTAL HAVE BEEN CANCELED DUE TO WWI & WW2 CAN TWO TEAMS TIE FOR 1ST PLACE? 48 % NO 52% YES ARE YOU MORE A. THE OLYMPIC GAMES B. PRESIDENTIAL DEBATE LIKELY TO WATCH THE A. 87 B. 13 % % For custom research studies and infographics, please contact us at CC info@Lab42.com.