A sale is the single most important part of any business. Hence, it is imperative that a business should have a well-trained sales staff. And, what other way than sales training to make sure that your sales people know and understand all the methods and approaches to gain sales?

1. Sales Training - How Important Is It?

2. A sale is the single most important part of any business. Hence, it is imperative that a business should have a well-trained sales staff. CommLab India 2

3. And, what other way than sales training to make sure that your sales people know and understand all the methods and approaches to gain sales? CommLab India 3

4. During the training period, the company should explain minute details about itself, its products and services offered. CommLab India 4

5. The sales person should be updated with features, benefits and the competitor’s products or services, et al. CommLab India 5

6. Using scenario-based and role-play approaches, he should be asked to make a sales pitch to a prospective client… CommLab India 6

7. The sales people should also be trained on verbal and written communication skills, computer skills for basic reporting, soft skills, dress sense, etc. CommLab India 7

8. They should be made to realize that a confident sales professional is bound to create a lasting first impressionon potential clients. CommLab India 8

9. Sales person should be trained to be an effective listener and should be prepared to answer and act accordingly. CommLab India 9

10. When a customer answers, he can restate it for clarity, try to gain insight into the customer’s need and wantsby asking the right questions. CommLab India 10

11. Customers buy not just the product or a service, but a solution through the product or service. He should be able to identify those solutions. CommLab India 11

12. While talking about the features and benefits of the product or service, he should allow the customer to see the benefits, solutions and results offered through the product or service. CommLab India 12

13. Customer loyalty, ethics and integrity are important components of sales. CommLab India 13

14. An ethical sales person will be honest and tell the customer that he does not know the answer to a specific question, unlike making up an answer just to create sales. CommLab India 14

15. Some companies may think training sales staff is a waste of time and money. However, trained sales professionals have an edge over their untrained counterparts. CommLab India 15

16. However, in today’s competitive business environment, any advantage, businesses give their sales staff pay rich dividends. CommLab India 16

17. Online technology has created an entire new way of conducting sales and it is important that business and sales personnel train themselves in these methods. CommLab India 17

18. Businesses should consider sales training for everyone, be it the front desk receptionist, customer service or office boy that has direct contact with customers. CommLab India 18

19. Do you agree that sales training really pays-off? CommLab India 19

20. CommLab India 20 To read more such articles, please visit www.commlabindia.com Thank you