This slideshare shares the 7 steps to develop an online product training course.

1. Audience
Objectives
Goals
PerformanceTools
Structure
Strategy
7 Step Guide to
Developing Online
Product Training

2. Introduction INTRODUCTION
Product training through
e-learning offers a wonderful
opportunity to enrich sales
training programs with simulated
product presentations and product
walk-through in various selling
situations.

3. Let’s see the 7 Step
Guide to Developing
Online Product Training.

4. Step 1: Understand the target audience for
product training

5. “For who am I developing the product
training course and why?”
This is the question that curriculum developers
must first answer before collating the content for
product training.
“For who am I developing the product training
course and why?”
This is the question that curriculum developers
must first answer before collating the content
for product training.

6. Know and Understand the Profile of Your Target Audience
Customer
Service Personnel
Sales People
Product Training for Different Types of Audience.

7. Step 2: List the learning objectives of the course for
each type of target audience

8. Understanding the purpose will ensure that the content is developed according to the
learning objectives of the target audiences.

9. Technician
I would like to fix problems quickly.
Customer service executive
I need to guide customers troubleshoot
minor

10. Channel partners
I need to know the price structure
and discount mechanism for the
product.
Customer
Channel partners
I need to know the price structure and
discount mechanism for the product.
Customer
I need to quickly get an idea about how
I should use the product, so that I know
the dos and don’ts.

11. I need to quickly get an idea about how I should use the product, so that I know the
dos and don’ts.

12. Step 3: Understand the performance goals at the
end of the course

13. Product training becomes all the more
important for organization, as they need
to educate three different types of
audiences about their products
1. Sales and Marketing personnel
2. Service personnel who includes
customer service staff and
Technical people
3. End-users of the products, or
customers
Do they take product training for the same reason?
Let’s See

14. Sales and Marketing People

15. Service personnel who includes customer service
staff and technical people
Product training for them will have to focus on potential complaints that customers
might bring to the notice of technicians and the best method to resolve the same.

16. Customers require product training so that
they know how best to use them for their
requirements.

17. Performance Goals of individual
learners need to be kept in mind
while designing online product
training courses.
Some of the Expected Changes with Respect to the Performance of Learners After
Taking Product Training

18. Step 4: Build instructional goals keeping in mind
learning objectives & performance goals

19. Let’s Look at Some
Instructional Goals

20. Build Confidence
Clear differentiation of different products in that family
Explain complex terminology
Address multiple learner profile
Easy update/Maintainability
Know and understand the key instructional goals for the course being
developed.
Some instructional goals are:

21. Step 5: Choose an authoring tool that fits
your needs

22. In order to develop the courses you need to
choose one of the several rapid authoring
tools available in the market. However, on
what basis do you choose the right authoring
tool that caters to your specific requirement?

23. Here is a quick checklist to help you take a decision
The need for skilled personnel should be minimal
Should have at least minimal animations
Should be easy for development
Should be adequately interactive
Should be easy to translate
Ability to deploy courses on multi-devices
SCORM-compliant for tracking on an LMS
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24. Step 6: Develop a logical course structure

26. Step 7: Select a course strategy that best caters to
the needs of learners

27. You need to follow a definitive strategy taking into consideration
different learning preferences and the opportunities provided by
online medium and its limitations.

28. Now Let’s see some strategies

29. Content Strategy
Content for product training courses are primarily of
three types:
WHAT HOW WHY

30. Visual Strategy

31. Use product photographs

32. Line diagrams and animations

33. Show real people while
demonstrating products

34. Design Strategy

36. Light enters the
chloroplast
Chlorophyll in leaves
capture light energy
Remaining energy
carried to stomata
Water is split into
hydrogen and oxygen
Water is split into
hydrogen and oxygen
Hydrogen is carried to
the stomata
Carbon dioxide enters
the leaf
Stomata combines
hydrogen and carbon
dioxide to make
carbohydrates
Carbohydrates carried
to the cells of the plants
Process Flow Chart

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Click each tab to learn more.

38. Tables

39. Hotspot

41. Technical Animation

42. Guidelines

43. Product training in today’s
scenario is getting tougher
for most organizations.
Therefore, technology
based learning is the key
in today’s scenario to
impart product training to
various audiences.
E-learning through various
delivery methods meets
these changing
requirements of product
training.
CONCLUSION