Week 9 Lecture Slides

1. COMM 202 Week 9

2. Agenda
1. Course timeline
2. Skills Matrix feedback
3. LinkedIn
4. Networking 101
5. Action items

3. Course timeline
Week 9 Week 10 Week 11
• How to leverage
your LinkedIn
profile
• Networking 101
• Cover letter and
resume due
March 7th at 2pm
via Turnitin and
COOL
• Networking
session on March
9th from 6-8pm,
CPA Hall
• Networking
reflections due
March 14th
• Informational
interview

4. Skills Matrix Feedback

5. Skills Matrix Feedback
• State your task
• Actions include the “why” – what was your
thought process?
• Result – validate everything
• Match your lesson/link to the skill
• Failures focus on your lessons
• Avoid interview/job hunting experiences
• Your stories should be unique!

6. LinkedIn

7. v
ElementsofaLinkedIn
1) Professional headshot 2) Attention-grabbing
headline
3) Complete experiences
4) Connections, contact info, customized URL
5) Interesting summary

8. Specific targeting
• Check out The Book of Lists, either in the Library or buy online for $35
• Look at other specific industry trade journals that will tell you the great
companies out there
• Keep a running log of companies that genuinly interest you

9. Specific targeting
• Look up “HR”, “Human Resources” “Recruitment” “Talent Acquisition”
“Recruiter” OR look for someone in the department you could work in for
example “Controller” if you’re in accounting.

10. Specific targeting
Or use the
search bar on
the side

11. Profiles hidden?
Google it! It’s
the backdoor
way of
finding
contacts as
LinkedIn can
show limited
results

12. Let’s practice!
Pick a company that you’re interested in from this list (or any other company you’re interested in)
and find 2 potential contacts you can connect with. Info from
http://www.canadastop100.com/bc/bc2016.pdf

13. Connecting on LinkedIn
Adding a contact:
1. Click “connect” on their profile page (not on
”people you may know” page)
2. Select them as a contact
3. Write a personalized message

14. Connecting on LinkedIn
Adding a contact:
1. Send request
AFTER meeting
them in person
2. Personalize your
contact request
(see examples)
3. Be brief and
memorable
Too
generic
Personal &
professional
Too
casual

15. Create your community
Companies
Influencers
Groups
Follow companies you want to stay up to
date with and/or apply for
Follow your idols! You will be aligning
your identity with their brand
Follow industries or groups that align
with your interest areas

16. Demonstrate your expertise
Consider writing a blog post on LinkedIn

17. Tips and tricks
TURN OFF NOTIFICATIONS
when making small changes
DON’T MARK A CONNECTION
as
“I don’t know”
YOU DON’T NEED PREMIUM
do a secret search instead
EMAIL CONTACTS
Instead of messaging
through LI once you’re
connected

18. Remember!
If you look at someone’s LinkedIn profile, they will be notified!

19. Networking Event
Thursday, March 9th
6-8pm, CPA Hall

20. Is this you?

21. Networking reflection
• Your paper needs to include:
• Your goals in attending the event
• What is your purpose in going? What do you want to know about
Sauder?
• Define SMART goals beforehand – How will you define the success of
your evening?
• How did you prepare for the event (research potential delegates)
• What was it about these people that motivated you wanting to talk to
them?
• A brief summary of who you spoke with and what you learned in the
conversations
• A reflection on the lessons you have learned about the networking process
• Next steps you will take to continue building a relationship with your new
contact (if you plan to)

22. Researching delegates
1. Check out the delegate info on the course blog
2. Skim the LinkedIn profiles of delegates you’d like to speak to
• Note any interesting topics
• Hone in on similar experiences or shared groups
• Think about questions to ask
3. During the event, be interested without being creepy!

23. Dress code

24. Dress code

25. Talk about…
Talk about food
Compliment them
Smile
“Lurking around the food station is a really good trick.
People will ask you what things are, and you can offer advice
on what’s tasty.”
“People love talking about themselves and people love
compliments. Be genuine though!”
“Just stand on your own and soak in the environment and
smile at people. You will be a beacon of light for the other
people who don’t know who to talk to.”
Open up the circle
“You might be getting bored with the first 2 people so
make sure you make room for other people to join the
circle party!”

26. More tips
http://www.bampowlife.com/blog/2015/7/14
/10-networking-hacks-for-the-terrified-
socialite?rq=networking

27. Ending a conversation
Be polite &
gracious
Thank them for
their time
Leave with a
handshake
Ask to connect
after the event

28. Resume & Cover Letter
Submission

29. Submission instructions
• You will submit your documents TWICE
1. Once to Turnitin.com for marking (by 1:59pm)
2. Secondly to COOL (this is how you will receive an
interview for the Employment Interview
assignment) – by midnight, same day…but just do
it right away so you don’t forget!
• Full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover
letter

30. Action items

31. Action items
1. Resume and cover letter due March 7th at 2:00 pm
via Turnitin and COOL
2. Networking event on Thursday, March 9th from 6-
8 pm in CPA Hall
3. Office hours!

32. Questions?
TUTORIAL next week!