1.
Wearables and iBeacons -
a marriage for e-commerce
Andy Sipos
SM 2015

2.
Who am I?

3.
E/M-Commerce
Available everywhere
On every surface

4.
Combination

5.
iBeacon

6.
Tour guide with mobile

7.
Location based
interaction

8.
Coupon referral

9.
Go, visit
McDonald’s

10.
The message comes when there is interest

11.
In store shopping

12.
Feedback
Help decision making
Save time
Save money
Control/coupon - Where do I go
Make products available, when not in stock
Online and offline commerce is
complementary

13.
mobile experiences are
extending into wearables

14.
virtuality and reality
connected even more

15.
Brief interaction
Fitness tracking
Heart rate
Sleep
Fat burning
Even more connected and targeted
Pharmaceutical

16.
sipos@canecom.com
Thank you!
Don’t forget to download
the game