1. The Free University Log on to a better future

2. The dream: free college education Business Concept and Description/Product Service Offering WHAT IF…. Every American could get a free college education?

3. WHAT IF…

5. People who go to college… Earn 61% more money Are 70% less likely to be in poverty 40% more likely to be in good health 83% less likely to be on welfare 20% less likely to smoke cigarettes 33% more likely to be employed 25% more likely to exercise Have children with superior cognitive functions 100% more likely to donate blood 126% more likely to volunteer 90% more likely to vote 20% more likely to listen to other opinions

9. Who would want to enroll?

10. Is adserving commercially viable? Hulu will make $240MM in revenue, creating $70MM in profit… all from adserving

11. How do you make money adserving? Monetization of content Ownership of content Ad-friendly platform How much of the content can support targeted adserving? Tying adserving revenue to video serving costs Retaining the revenue How much of the revenue are you able to retain? Is the platform engineered to maximized high CPM adserving opportunities?

14. Financial Requirements *All numbers in thousands Detailed financials, including projected revenue models, are available Cost Types Year 1 Year 2 Year 3 Year 4 Year 5 Technology $ 500 $ 100 $ 100 $ 500 $ 150 People $ 722 $ 1,209 $ 1,469 $ 1,931 $ 1,931 Office Rent $ 60 $ 60 $ 60 $ 150 $ 150 Office furnishing/supplies $ 17 $ 12 $ 15 $ 30 $ 20 Travel & expense $ 100 $ 100 $ 75 $ 150 $ 100 Insurance $ 15 $ 15 $ 15 $ 15 $ 30 Portal Deisgn (3rd party) $ 1,500 $ 250 $ 250 $ 250 $ 250 Marketing $ - $ 2,000 $ 500 $ 500 $ 500 Legal fees $ 200 $ 100 $ 100 $ 100 $ 100 Total Expenses $ 3,114 $ 3,846 $ 2,584 $ 3,626 $ 3,231

18. Staffing Detail FTE Role Year 1 Year 2 Year 3 Year 4 Year 5 Finance 0.5 1 2 3 3 President 1 1 1 1 1 CIO 1 1 1 1 1 Dean 0 1 1 1 1 Other IT 2 5 5 8 8 Other Academic 2 2 3 4 4 Marketing 0.5 1 2 2 2 Total Headcount 7 12 15 20 20

19. Staffing Plan (Development)

20. Learning interface Professor: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Professor: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in