This document summarizes tourism statistics and the performance of the Experience Bryan College Station (EBCS) bureau. Some key points:
- The local tourism industry generated $584.6 million in travel spending and supported 7,204 jobs in 2018.
- In fiscal year 2019, EBCS saw an 11.8% increase in leads and a 9% increase in definite bookings, outperforming conventions and sports.
- From 2015 to 2019, room demand grew by 19.9% while room supply increased by 38%, resulting in higher occupancy rates and revenues for hotels.
- The association market saw a large increase in leads and definite bookings for events over the past several years due to EBCS's focus on