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Cole Reese e portfolio assignment 1

Looking at the themes in NMP 622

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Cole Reese e portfolio assignment 1

  2. 2. INTRODUCTION TO THE COURSE Donor Behavior and Giving Methodologies analyzes the question, “why do people give, and how do they go about doing it?” The four overarching themes that are looked at throughout the course are: • Assessing motivational factors in giving • The principles and mechanics of giving options • Defining the needs of the Donor • Developing a gift proposal/going through the asking process
  3. 3. ASSESSING MOTIVATIONAL FACTORS IN GIVING Related to this theme, NMP 622 looks at why donors give, and why do donors choose not to give. The readings and discussions explore the internal motivations of donors and the external influences that affect giving. One key learning related to this topic is Ken Burnett’s theory of the nine keys to building a relationship (2002). The importance of relationship building as an element of fundraising is references several times though out the readings and discussion forums.
  4. 4. THE PRINCIPLES AND MECHANICS OF GIVING OPTIONS The principles of giving is an overarching theme that not only touches on the rational behind fundraising, but also the ethic surrounding fundraising practices. Proper stewardship of a gift and concrete ethics are key elements to any successful development department. A basic code of conduct, like the code of ethics adhered to by members of the Association of Fundraising Professionals, is a invaluable part of any development department’s foundation.
  5. 5. THE PRINCIPLES AND MECHANICS OF GIVING OPTIONS (CON’T) Mechanisms of giving cover two related topics: programs within a development department and donation vehicles. Standard programs within a development department are the annual fund, major gifts/planned giving, and a capital campaign to fund special projects. Donors in each program require different levels of cultivation, but they all require some level of cultivation. Standard donation vehicles include direct appeals, e-philanthropy, and in person solicitations/asks.
  6. 6. DEFINING THE NEEDS OF THE DONORS This concept closely relates to motivational factors and giving principles, but is separated because of its emphasis on operations. In addition to cultivation and recognition, donor’s also need basic physical elements from a development department. Things like a tax receipt for their finances, and an annual report to see how their gift is being used serve an additional function to thanking the donor. These items help to illustrate that the donor’s gift was received, allocated to the correct fund, and used in accordance with the donor’s wishes. If an organization cannot be transparent with their accounting, they are not meeting the needs of the donor.
  7. 7. DEVELOPING THE GIFT PROPOSAL/GOING THROUGH THE ASKING PROCESS The process behind asking for a gift is just as crucial as the ask itself. The work leading up to the ask, everything from the prospect research to developing a gift proposal, is what ensures the fundraising is asking the right person for the right amount of money at the right time. Planning is critical because it makes sure the fundraiser is using their time wisely, and the donor feels that the organization is taking their relationship seriously. Not all people are comfortable asking for money, so it is important to practice the skill.
  8. 8. PRIMARY PROGRAM LEARNING OBJECTIVES The primary program learning objectives that are covered in this course are: #2: Demonstrate knowledge and awareness of the standards and codes of conduct that are appropriate to professionals and volunteers in philanthropy and the nonprofit sector. #5: Understand and adhere to the appropriate legal, financial, and ethical frameworks under which nonprofit organizations operate and are regulated. #7: Analyze, design, implement, maintain, and evaluate problems/solutions in the key nonprofit functional areas including fundraising, planning, financial management, board governance, volunteer management, and information management.
  9. 9. REFERENCES CITED Burnett, Ken (2002). Relationship Fundraising. San Francisco: Jossey-Bass.