This timeline highlights some of the key milestones since the birth of the ColaLife idea in 1985 to the end of the trial and move to scale-up in Dec-13. It focussed on the key people involved and describes how the relationship with The Coca-Cola Company and SABMiller has developed. Additional milestone: May 2010 Together, Simon, Jane and Rohit submitted their first proposal to the Clinton Health Access Initiative (CHAI) who were seeking out innovative financing and delivery mechanisms for ACTs under the Affordable Medicines Facility for Malaria (AMFm). The proposal got to final stages of consideration and reinforced the global interest in and potential of the model. Correction: Rohit Ramchandani's title at CIDA was Senior Health Advisor, not Public Policy Advisor.

1. ColaLife | Key milestones (1985 to Dec 2013)
31-Dec-13

2. 1985 | The ColaLife idea was born
Coca-Cola seems to get everywhere in
developing countries, yet essential
medicines don't. Why?
1985
2009
2010
2011
2012
2013

3. 1985 | The ColaLife idea was born
Child mortality in less
developed countries is
unacceptably high.
In 1985 1 in 5 children
didn’t make it to their 5th
birthday (now it’s 1 in 8).
1985
2009
2010
2011
2012
2013

4. 1985 | The ColaLife idea was born
1985
2009
2010
2011
2012
2013

5. 1985 | The ColaLife idea was born
Child mortality in less
developed countries is
unacceptably high.
1 in 8 children don’t make
it to their 5th birthday.
The public sector struggles
to maintain reliable
supplies of drugs to health
facilities.
1985
2009
2010
2011
2012
2013

6. 1985 | The ColaLife idea was born
1985
2009
2010
2011
2012
2013

7. 1985 | The ColaLife idea was born
Child mortality in less
developed countries is
unacceptably high.
Yet you can get a Coca-Cola
in the most remote, rural
villages.
1 in 8 children don’t make
it to their 5th birthday.
The public sector struggles
to maintain reliable
supplies of drugs to health
facilities.
1985
2009
2010
2011
2012
2013

8. 1985 | The ColaLife idea was born
1985
2009
2010
2011
2012
2013

9. 1985 | The ColaLife idea was born
Child mortality in less
developed countries is
unacceptably high.
Yet you can a Coca-Cola in
most remote, rural villages.
1 in 8 children don’t make
it to their 5th birthday.
The public sector struggles
to maintain reliable
supplies of drugs to health
facilities.
1985
2009
2010
Why don’t we put
medicines in Coca-Cola
crates?
2011
2012
2013

10. 1985 | The ColaLife idea was born
1985
2009
2010
2011
2012
2013

11. 1985 | No technology to enable sharing of the idea
1985
2009
2010
2011
2012
2013

12. 1985 | No technology to enable sharing of the idea
In 1985 in NE
Zambia we had no
phones or fax, no
internet (obviously)
and no postal
service.
The only
communications
device was a telex
machine – not at all
effective for the
sharing of ideas.
1985
2009
2010
2011
2012
2013

13. 1985 | No technology to enable sharing of the idea
So the idea went
nowhere.
1985
2009
2010
2011
2012
2013

14. May 2008 | Gordon Brown’s Business Call to Action
1985
2009
2010
2011
2012
2013

15. May 2008 | Gordon Brown’s Business Call to Action
The ColaLife idea
was rekindled by the
launch of Gordon
Brown’s Business
Call To Action which
Coca-Cola were
involved in.
1985
2009
2010
2011
2012
2013

16. May 2008 | Set-up Facebook Group
1985
2009
2010
2011
2012
2013

17. May 2008 | Set-up Facebook Group
Simon Berry did
online research to
see if anyone else
had had the idea in
the 23 years since
1985. No one had so
he set-up a
Facebook Group to
share the idea.
1985
2009
2010
2011
2012
2013

18. May 2008 | BBC Radio run feature on ColaLife
He also put the idea
on the BBC’s iPM
Blog and suggested
it was debated.
The BBC ran a
feature on the idea
and pulled in the
right person in The
Coca-Cola Company
(TCCC) – something
he’d not been able
to do himself.
1985
2009
2010
2011
2012
2013

19. Jun 2008 | Meeting with Salvatore Gabola
1985
2009
2010
2011
2012
2013

20. Jun 2008 | Meeting with Salvatore Gabola
The person in CocaCola was Salvatore
Gabola, Global Head
of Stakeholder
Relations. They met
to discuss the idea in
Brussels and
Salvatore provided
advice on how best
to engage The CocaCola Company
(TCCC).
1985
2009
2010
2011
2012
2013

21. Nov 2008 | Coca-Cola workshop in Tanzania
1985
2009
2010
2011
2012
2013

22. Nov 2008 | Coca-Cola workshop in Tanzania
Simon was invited by
Salvatore to a
workshop in Dar Es
Salaam, on how
TCCC could increase
its social impact.
Simon took with him
some mock up
‘AidPods’ including a
wedge – Jane Berry’s
idea – which fitted in
the empty space
between bottles.
1985
2009
2010
2011
2012
2013

23. Jun 2008 to May 2010 | Open Innovation
For 2 years the
Facebook Group and
later the blog
provided an online
environment for the
development of the
idea though the
process of open
innovation.
1985
2009
2010
2011
2012
2013

24. Jun 2008 to May 2010 | Open Innovation
For 2 years the
Facebook Group and
later the blog
provided an online
environment for the
development of the
idea though the
process of open
innovation.
1985
2009
2010
2011
2012
2013

25. Apr 2010 | Rohit Ramchandani makes contact
1985
2009
2010
2011
2012
2013

26. Apr 2010 | Rohit Ramchandani makes contact
In April 2010 a public
policy adviser at
CIDA – Rohit
Ramchandani –
contacted Simon and
Jane to offer
support. He wanted
to use the data from
a possible future
trial to support his
DrPH at Johns
Hopkins University.
1985
2009
2010
2011
2012
2013

27. Apr 2010 | Dennis Tretter makes contact
1985
2009
2010
2011
2012
2013

28. Apr 2010 | Dennis Tretter makes contact
Dennis made contact
in April 2010 and
moved from
Germany to the UK
to work with Simon
and Jane on a
voluntary internship
from Jul-10 to Oct10 as they planned
for a trial
somewhere in
Africa.
1985
2009
2010
2011
2012
2013

29. Jun 2010 | Gave up jobs to try and get a trial started
In June 2010 it was
clear that no-one
was going to pick up
the idea and Jane
and Simon were in
danger of going
down as the people
who created a lot of
excitement and then
did nothing about it.
It was decision time!
1985
2009
2010
2011
2012
2013

30. Jun 2010 | Gave up jobs to try and get a trial started
So they gave up their
jobs and gave
themselves a year to
see if they could get
a trial of the idea
underway
somewhere in
Africa.
1985
2009
2010
2011
2012
2013

31. Jun 2010 | Gave up jobs to try and get a trial started
Jane and Simon won
an UnLtd Award and
set to work around
their kitchen table.
1985
2009
2010
2011
2012
2013

32. Jun 2010 | Gave up jobs to try and get a trial started
Jane and Simon won
an UnLtd Award and
set to work around
their kitchen table.
Simon and Jane’s
kitchen table
UK
1985
2009
2010
2011
2012
2013

33. Jun 2010 | Gave up jobs to try and get a trial started
Despite their
humble resources,
the Facebook Group
and blog had
generated global
interest in the idea
and these were
mustered to try and
get a trial started.
Simon and Jane’s
kitchen table
UK
1985
2009
2010
2011
2012
2013

34. Jun 2010 | Gave up jobs to try and get a trial started
Rohit on Skype
Canada
Despite their
humble resources,
the Facebook Group
and blog had
generated global
interest in the idea
and these were
mustered to try and
get a trial started.
Simon and Jane’s
kitchen table
UK
1985
2009
2010
2011
2012
2013

35. Jun 2010 | Gave up jobs to try and get a trial started
Rohit on Skype
Canada
Despite their
humble resources,
the Facebook Group
and blog had
generated global
interest in the idea
and these were
mustered to try and
get a trial started.
Harvard & UNICEF
on speaker phone
USA
Simon and Jane’s
kitchen table
UK
1985
2009
2010
2011
2012
2013

36. Sep 2010 | Cycle ride across France raised £6,000
1985
2009
2010
2011
2012
2013

37. Sep 2010 | Cycle ride across France raised £6,000
In September 2010
Simon Berry and two
Facebook supporters
– Nigel and Keifer –
cycled across France
to raise the money
needed to travel to
Africa to work on a
trial plan with local
stakeholders.
1985
2009
2010
2011
2012
2013

38. Sep 2010 | Enrolled into the J&J Innovation Bootcamp
1985
2009
2010
2011
2012
2013

39. Sep 2010 | Enrolled into the J&J Innovation Bootcamp
At the same time
ColaLife had been
spotted by Johnson
& Johnson and Jane
and Simon were
recruited into the
Johnson & Johnson
Innovation Boot
Camp programme
where the idea was
further refined.
1985
2009
2010
2011
2012
2013

40. Oct 2010 | First of three trips to Zambia
1985
2009
2010
2011
2012
2013

41. Oct 2010 | First of three trips to Zambia
The cycle ride
funded three trips to
Zambia where Simon
and Jane worked
with local partners
on a plan for a trial
of the ColaLife idea.
1985
2009
2010
2011
2012
2013

42. Dec 2010 | Met Chris Griffin of PI Global at UnLtd event
1985
2009
2010
2011
2012
2013

43. Dec 2010 | Met Chris Griffin of PI Global at UnLtd event
Between the first
and second trip to
Zambia, Simon Berry
met Chris Griffin at
an UnLtd Award
Winners’ event.
Chris is the founder
and Managing
Director of PI Global
which later became
ColaLife’s packaging
partner.
1985
2009
2010
2011
2012
2013

44. Feb 2011 | Johnson & Johnson funding confirmed
1985
2009
2010
2011
2012
2013

45. Feb 2011 | Johnson & Johnson funding confirmed
After our second trip
to Zambia in Jan-11
and at the end of
the Johnson &
Johnson Boot Camp,
we went in front of a
panel of J&J Vice
Presidents, Dragon
Den style, and won
the support of J&J
VP Christian
Veerbeck.
1985
2009
2010
2011
2012
2013

46. May 2011 | Invited to Cape Town by TCCC and SABMiller
1985
2009
2010
2011
2012
2013

47. May 2011 | Invited to Cape Town by TCCC and SABMiller
Simon and Jane
were able to
combine their last
planning trip to
Zambia with a visit
to Cape Town to
participate in
satellite sessions
around the World
Economic Forum for
Africa.
1985
2009
2010
2011
2012
2013

48. May 2011 | Invited to Cape Town by TCCC and SABMiller
Simon and Jane
were able to
combine their last
planning trip to
Zambia with a visit
to Cape Town to
participate in
satellite sessions
around the World
Economic Forum for
Africa.
1985
2009
2010
2011
2012
2013

49. Jun 2011 | Partnership and trial plan in place
1985
2009
2010
2011
2012
2013

50. Jun 2011 | Partnership and trial plan in place
The trial plan was
submitted to DfID
with a request for
funding support.
1985
2009
2010
2011
2012
2013

51. Oct 2011 | Moved to Zambia and DfID confirm funding
TCCC provided a
grant of $10,000 to
cover travel to
Zambia and set-up
costs before the DfID
funding was
confirmed.
Subsequently
SABMiller Zambia
have contributed
$5,000 towards the
trial costs.
1985
2009
2010
2011
2012
2013

52. Dec 2011 | COTZ starts (set-up phase)
1985
2009
2010
2011
2012
2013

53. Dec 2011 | COTZ starts (set-up phase)
The focus group
work with the
customers during
the set-up phase
was pivotal. We
learned about the
challenges with:
• 1 litre ORS sachets
• Measuring water
and the preferred
branding and name.
1985
2009
2010
2011
2012
2013

54. Mar 2012 | Finalised the Kit Yamoyo design
1985
2009
2010
2011
2012
2013

55. Mar 2012 | Finalised the Kit Yamoyo design
Kit Yamoyo
• Attractive
1985
2009
2010
2011
2012
2013

56. Mar 2012 | Finalised the Kit Yamoyo design
Kit Yamoyo
• Attractive
• Packaging is also:
• A measuring device for
the water
1985
2009
2010
2011
2012
2013

57. Mar 2012 | Finalised the Kit Yamoyo design
Kit Yamoyo
• Attractive
• Packaging is also:
• A measuring device for
the water
• A mixing device
1985
2009
2010
2011
2012
2013

58. Mar 2012 | Finalised the Kit Yamoyo design
Kit Yamoyo
• Attractive
• Packaging is also:
• A measuring device for
the water
• A mixing device
• A storage device (the
soap tray is a lid)
1985
2009
2010
2011
2012
2013

59. Mar 2012 | Finalised the Kit Yamoyo design
Kit Yamoyo
• Attractive
• Packaging is also:
• A measuring device for
the water
• A mixing device
• A storage device (the
soap tray is a lid)
• A cup
1985
2009
2010
2011
2012
2013

60. Mar 2012 | Dr Beth Anne Pratt joins the team in Zambia
1985
2009
2010
2011
2012
2013

61. Mar 2012 | Dr Beth Anne Pratt joins the team in Zambia
Beth Anne, a health
anthropologist,
became our
voluntary ‘Best
Practice Advisor’
bringing 5 years of
Zambian experience.
She left in Dec-12,
joining ColaLife’s
Virtual Advisory
Board continuing her
support remotely.
1985
2009
2010
2011
2012
2013

62. Jul 2012 | GCC Funding confirmed
1985
2009
2010
2011
2012
2013

63. Jul 2012 | GCC Funding confirmed
Seven months into
the nine-month setup phase, Rohit won
CAN$100,000 of
additional funding
from Grand
Challenges Canada
for additional
research including a
health centre impact
survey.
1985
2009
2010
2011
2012
2013

64. Sep 2012 | COTZ Trial phase starts after baseline survey
1985
2009
2010
2011
2012
2013

65. Sep 2012 | COTZ Trial phase starts after baseline survey
At the end of the
nine-month set-up
phase, and before
the start of the trial,
a baseline survey
was undertaken in
the two intervention
districts (Katete and
Kalomo) and the two
comparator districts
(Petauke and
Monze).
1985
2009
2010
2011
2012
2013

66. Aug 2013 | COTZ 12-month trial phase ends
1985
2009
2010
2011
2012
2013

67. Aug 2013 | COTZ 12-month trial phase ends
1985
2009
2010
2011
2012
In the 12 months of
the trial, retailers
bought 25,000 Kit
Yamoyos. Before the
trial no child
received ORS/Zinc
treatment. After 12
months 45% of
children were
treated with
ORS/Zinc and it all
came from Kit
Yamoyo.
2013

68. Awards | The Kit Yamoyo has won many global awards
1985
2009
2010
2011
2012
2013

69. Awards | The Kit Yamoyo has won many global awards
As well as winning
many prestigious
awards, the Kit
Yamoyo was
featured as one of
the Top 10
‘breakthrough’
innovations in
mother and child
health at the
UN General
Assembly in Sep-13.
1985
2009
2010
2011
2012
2013

70. Sep 2013 | Scale-up plan (KYTS) submitted to donors
1985
2009
2010
2011
2012
2013

71. Sep 2013 | Scale-up plan (KYTS) submitted to donors
The midline survey
in Mar-13 indicated
that the trial was
having a big impact
and care-givers were
depending on the
kit. So work started
on a scale-up plan
with the aim of
having no gap
between the trial
and scale-up.
1985
2009
2010
2011
2012
2013

72. Oct 2013 | Incorporating the learning into the scale-up
ORS
Zinc
Soap
Leaflet
Reduce number
of sachets to 4
Produce locally
Produce locally
AllRemove
components of
constraint of
the Kit Yamoyo were
fitting in Cocareviewed based on
Cola crate
the findings of the
trial.
Produce locally
Only include
blister pack
NOTE: This will
also enhance
adherence
1985
2009
Packaging
Produce re-fill
option
2010
2011
2012
2013

73. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Leaflet
Reduce number
of sachets to 4
Produce locally
Produce locally
Remove
75% of care-givers
constraint of
used 4 ORS sachets
orfittingReducing the
less. in CocaCola crate
number of sachets
from 8 to 4 will
Produce locally
improve adherence
to the combined
Produce re-fill
therapy and halve
option
the cost of the ORS
component.
Only include
blister pack
NOTE: This will
also enhance
adherence
1985
2009
2010
2011
Packaging
2012
2013

74. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Reduce number
of sachets to 4
Produce locally
Produce locally
NOTE: This will
also enhance
adherence
Leaflet
Remove
The imported Zinc
constraint of
used in the trial will
befitting in Cocareplaced by
Cola crate
locally produced Zinc
which should come
Produce locally
on-stream in May14.
Produce pack
The blister re-fill will
beoption
designed to
enhance adherence
to the 10-day
regime.
Design the
blister pack to
enhance
adherence to
the 10-day
regime
Blister pack
needs no box
1985
2009
2010
2011
Packaging
2012
2013

75. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Reduce number
of sachets to 4
Produce locally
Produce locally
NOTE: This will
also enhance
adherence
Leaflet
Remove
The only soap
constraint of
manufacturer in
fitting in agreed
Zambia hasCocatoCola crate 25g bar
produce a
of soap from early
Produce locally
2014.
This will replace the
Produce re-fill
soap imported from
option
India.
They will sell the
soap themselves as a
stand-alone product.
Design the
blister pack to
enhance
adherence to
the 10-day
regime
Blister pack
needs no box
1985
2009
2010
2011
Packaging
2012
2013

76. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Leaflet
Reduce number
of sachets to 4
Produce locally
Produce locally
Print in India?
NOTE: This will
also enhance
adherence
Design the
blister pack to
enhance
adherence to
the 10-day
regime
Packaging
Remove
The only opportunity
toconstraint of
reduce the cost of
fitting in Cocathe leaflet would be
toCola crate
have it printed in
India or China.
Produce locally
Produce re-fill
option
lister pack needs
no box
1985
2009
2010
2011
2012
2013

77. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Leaflet
Packaging
Reduce number
of sachets to 4
Produce locally
Produce locally
Print in India?
Remove
constraint of
fitting in CocaCola crate. Only
4% of retailers
used this option
NOTE: This will
also enhance
adherence
Design the
blister pack to
enhance
adherence to
the 10-day
regime
Produce locally
Produce re-fill
option
Blister pack
needs no box
1985
2009
2010
2011
2012
2013

78. Oct 2013 | Incorporating the learning into the scale-up
4
ORS
Zinc
Soap
Leaflet
Reduce number
of sachets to 4
Produce locally
Produce locally
Print in India?
NOTE: This will
also enhance
adherence
Design the
blister pack to
enhance
adherence to
the 10-day
regime
Blister pack
needs no box
1985
2009
2010
2011
2012
Packaging
In the scale-up we
will be using two
new packaging
formats:
• a screw-top
• a flexible pack
The screw top will
have all the
functionality of the
original packaging.
The flexible pack can
measure the water.
2013

79. Oct 13| New Kit Yamoyo format created
In the trial only 4% of retailers put
the kits in Coca-Cola crates.
This provides an opportunity to revisit the packaging design and make
it cheaper WITHOUT losing any of
the innovation features –
measuring, mixing, storage device
and cup.
1985
2009
2010
2011
2012
2013

80. Oct 13| New Kit Yamoyo format created
Kit Yamoyo Screw-top
• Attractive and desirable
• Packaging is also:
• A measuring device for the water
• A mixing device
• A storage device (screw-top)
• A cup
• And can be re-used
1985
2009
2010
2011
2012
2013

81. Oct 13| New Kit Yamoyo format created
Kit Yamoyo Screw-top
• Attractive and desirable
• Packaging is also:
• A measuring device for the water
• A mixing device
• A storage device (screw-top)
• A cup
• And can be re-used
PLUS
• A refill option in a plastic bag that can also
act as a measure for the water
1985
2009
2010
2011
2012
2013

82. Oct/Nov 2013 | DfID & J&J confirm funding for KYTS
1985
2009
2010
2011
2012
2013

83. To be continued…
colalife.org
simon@colalife.org
jane@colalife.org
rohit@colalife.org