1. Niche Communities
Cody Skrzypkowski
MCOM 42

2. What is a Community?
 “A group of interacting people that often
share some common interests or values”

3. What is a Niche
Community?
 Refers to social networks that are set up by an
organization that facilitate social networking for
people in a specific niche (A specific product,
brand, service, etc.)
 A community in which common interest is shared.
 Smaller sites with a narrow focus which leads to
successful social marketing.

4. The new wave of social media
is now based on identifying with
a community that is built
around a specific topic.

5. So what about…

10. They aren’t about anything…
 Sure, you can create profile pages, blogs and
upload and share photos or videos BUT with 800
million Facebook users, a few thousand Followers,
or several Linkedin connections what genuine
good does this do?
 Do all your friends, followers and connections
share the exact same interests as you?

11. Niche Communities from a
marketing standpoint…
 The more specific the better.
 There is a defined target market in Niche
Communities.
 Common interest.
 More targeted.
 Able to reach who you want.
 Better ROI for advertisers (advertising is not
random)

12. Taget Market
 It really depends…
 Those who fall under the target market is really
based on the brand/topic of the niche
community.
 Your community is made up of those who share
the same interest.
 That’s the beauty of Niche Communities.

13. Examples…

14.  A network of food lovers with more than 40,000
free recipes created, tested, reviewed and
approved by home cooks worldwide.
 Main target market= cooking moms with school
age children. Those who hold cooking influence.
 A place where a community of people with
similar cooking interest can connect.

15.  Health and Fitness Lifestyle Community
 Over 1 million members
 Mobile App (Daily Burn App, MealSnap App)
 Specific solutions for each individual
 Target Market = those who lead or are looking to
lead a healthy lifestyle.
 Constant expert advice

16.  An online community for “BOOMers,”
 Target Market = people born between 1946 and
1964 who want to learn and do more to make
the most of every stage of life.
 Stay in contact with your friends.
 Start interest topics.
 Interact via gaming.

17.  Online source for all things dog.
 Target Market= All dog owners.
 Connect to obtain advice, opinions and
information about all breeds of dogs.
 Cat Person?... Visit Catster.com

18. Beneficial?
 All relevant advertising
 All information is valid and targeted
 Create social connections amounts similar
demographics
 Targeted “word-of-mouth” potential
 Understand industry topics that consumers are
talking about
 Inform consumers of your product/service
 Learn about what people want

19. Questions?