1. PERSONAL BRAND
EXPLORATION
Cody Conlin
Project & Portfolio I: Week 1
January 6th, 2022

2. IDENTITY
What makes me today as a 19-year-old kid who goes to college is
my Youtube Channel called Big Fight Feel. I come from Southern
NewJersey and I think what helped me in the past become the
person I am today was joining the football team and making new
friends. Playing football helped me build connections and make me
love the game of football and sports overall. Also, as a wrestling fan
talking to friends who watch wrestling helps me and is the main
reason I have a podcast. My goal is the build a community of people
who love my podcast and we all have the same passions with sports
and pro wrestling.

3. PROFESSION
Potential Job Titles:
• Broadcasting
• Sports News Reporter
• Radio Show Host
BRAND ARCHETYPE – Guy Next
Door. I want to be honest to people
surrounding me. I’m also the type of
person who is going to get a long
with others
Sportscasting for Miami Dolphins or NFL franchise

4. [Hiring managers or recruiters at NFL franchises]
TARGET AUDIENCE
Lauren Mickler
Outreach Plan:
• Make sure theirs enough information to share about
myself and I have enough experience before getting a
job
• I would more then likely communicate with her via email
• I would follow up with talking to her again and hopefully
getting a job at Rollins for broadcasting
PROFILE
PICTURE
[HR Professional] at [Rollins
College]
Jeremy Campos
Outreach Plan:
• I will have a list of accomplishments and what I can do
to help out the organization and make people’s life
easier
• I will have my course teacher Ryan Mickley who went to
the same college and the same pharmacy as Jeremy
reach out to him and set me up a conversation
• One manner of time frame I would have is hopefully him
giving me 10-15 minutes of his time so I can introduce
myself, why I love the Miami Dolphins and why I’m
someone he would want to hire in the future.
PROFILE
PICTURE
[Senior Director] at [Miami
Dolphins]
George Galante
Outreach Plan:
• I will tell him my accomplishments and reasons why I
think I would be a great hire for the organization
• The method I would use to reach out to George is by
calling the Orlando Magic and see if they can put me on
the phone with Mr. Galante or set up an appointment to
have a conversation
• Hopefully have a one-on-one conversation with him
whether it would be in person or on a zoom call
[Senior Director] at [Orlando
Magic]

5. GOALS
Short Term: (Immediately After Graduation,
2023)
Specific goal you want to achieve in short term.
A short-term goal after college would
be to do broadcasting for local teams
in Florida for division II or III sports.
Mid Term: (2026)
Specific goal you want to achieve in mid term.
My Mid-Term goal about 2-3 years
after college is to hopefully contact
major networks for writing,
broadcasting or photographer.
Long Term: (2040)
Specific goal you want to achieve in long term.
My long-term goal in this journey is
too either be on a Miami Dolphins
Radio Show, broadcaster in the NFL
or broadcaster for the Orlando Magic.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Communication Novice / Adept / Expert
Listen to others and ask
questions
Novice / Adept / Expert
Speak Clearly so people can
understand
Novice / Adept / Expert
Radio Communications
SOFT
HARD
Novice / Adept / Expert
Radio Equipment Novice / Adept / Expert
Team Work/Being Creative Novice / Adept / Expert
Good research and interview
skills
Novice / Adept / Expert

7. I help future NFL employers do the best
sportscasting work I possibly can by taking
other ideas from employers and make them
feel wanted in my projects.
PROMISE

8. CREDENTIALS
Work Experience:
• Cart Boy at Golf Course in Wildwood NJ
•
Education:
• Title of Certification Course Completed,
Organization Name
• Sportscasting at Full Sail University (Exp. YEAR 2023)
Awards:
• A big leadership role I had at work was
helping the new kids get comfortable with
the job as a cart boy and taking care of
the golf range. I was looked at as a
leader at work.

9. COMPETITION
Vincent Milani
Industry Experience:
• 7 years of experience
Education:
• Bachelor’s Degree in Sportscasting at Full Sail
Leadership Experience:
• Intern Ship at Fox Sports
• Part Time color commentator at Fast Hockey
Skills and Proficiencies:
• Strong connection with his audience
• Has good production for his podcast
• Good entertainment value
Cody Conlin
Overall Online Presence:
• He has 35 connections. His banner image is a graphic
that says rough cut sportscast which is his show. His
headshot is professional. He has no published articles.
Has no social media links but he does have his
Linkedin post link.
• I would give his grade a 60. Seems to have a bright
future but still needs more connections.
HEADSHOT HEADSHOT
Industry Experience:
• 3 months of experience
Education:
• Studying Sportscasting at Full Sail
• Taken classes in my major such as intro to
sportscasting, sports digital production and broadcast
writing.
Leadership Experience:
• Own a podcast on Youtube
• Have called Rollins College basketball games.
Skills and Proficiencies:
• I have good knowledge
• Solid connections with my audience
•
Overall Online Presence:
• I have zero connections, no banner image or no
headshot. I don’t have a profile or published articles. I
am active on social media such as Twitter, Snapchat,
and Instagram.
• I’m not going be biased against myself but I would give
myself a 30 because I still have long ways to go and
have to get my name out more.

10. COMPETITION
Alphonso McCree Jr
Noteworthy Experience:
• Play-by-play/color commentator at Rollins College
• Play-by-play/color commentator at Florida Athletic
Network
Cody Conlin
HEADSHOT HEADSHOT
Industry Experience:
• Has 1 year of experience
Education:
• Has an education in communications and media studies
at Prince George’s Community College
Skills and Proficiencies:
• Freelance Editor
• In the United States Air Force for 6 years 2014-2020
• Aircraft maintenance technician
Overall Online Presence:
• Alphonso has 125 connections, banner image says “I
AM”, his headshot is a shot of him in the broadcasting
studio at Full Sail, his profile isn’t detailed and it just
says sportscasting, no published articles or social
media pages, there is a URL link for Linkedin.
• I would give him a solid 50. Has some detail about his
sportscasting career but not much.
Industry Experience:
• 3 months of experience
Education:
• Studying Sportscasting at Full Sail
• Taken classes in my major such as intro to
sportscasting, sports digital production and broadcast
writing
Leadership Experience:
• Own a podcast on youtube
• Have called Rollins College basketball games
Skills and Proficiencies:
• I have good knowledge
• Solid connections with my audience
•
Overall Online Presence:
• I have zero connections, no banner images or no
headshot. I don’t have a profile or published articles. I
am active on social media such as Twitter, Snapchat
and Instagram.
• I’m not going to be biased against myself but I would
give myself a 30 because I still have long ways to go
and have to get my name out more.

11. BRAND POSITION
For NFL franchises or people in the Miami
Dolphins organization who are seeking
sportscasting professionals who make others feel
warmed and comfortable, I provide someone who
is welcoming to other people’s ideas, wants to get
along with others and loves a family atmosphere
because I have loved, adore and cheer with my
grandfather for the Miami Dolphins since I was a

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Radio Broadcast for Rollins Basketball
‣ 1/8/22 | Rollins College
• Play by play broadcast for Rollins basketball
‣ TBA | Rollins College
• Play by play broadcast for Rollins Baseball
‣ TBA | Rollins College
Digital Marketing
• Primary Content: I would have a broadcast live from Rollins
College which would be live and published on Rollins College
sports page. Different types of content would be radio
broadcast and the play-by-play broadcast.
• Primary Tools: To promote my content I would use youtube,
Facebook live and Instagram live for most of the time. I
promote it every opportunity I had.
• Website: I would use my digital portfolio by listing my
accomplishments and then talking about what my goals are.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that I will seek help from during my career
path is Gus Ramsey. He knows everything about the
SportsCasting program and he’s someone I can rely on
when I have questions to ask him about the program.
Formal Education
• I plan to get a bachelor’s degree at Full Sail University
for Sports Casting
Technical Skills
• I need to know how to work equipment with radio broad
casting so I know how to work a radio show. June 2023
• Get more practice and reps at Rollins Games so I can
call division II games for a few years after college. June
2023
• Learn the skills to be a reporter that way I’m confident in
the future and can start reporter during games. June
2023
Soft Skills
• I’m good at it now but continue to have good
communication with audience. June 2023
• Good research and interview skills June 2023
• Critical thinking when come up with facst to talk before,
during and after a game on the air.

14. Cody Conlin
You know people are tired of listening to the same
announcers/broadcasters? Well, what I do is [bring in a fresh mindset of
sports and think outside the box. In fact, I put in numerous amount of hours
to get my sports facts together and I bring a different view on current takes.

15. REFERENCES
https://www.linkedin.com/in/josh-sims-sports-anchor-
0a200424/
https://www.linkedin.com/in/alphonso-mccree-jr-462774181/
https://www.linkedin.com/in/ellie-davis5/
https://www.linkedin.com/in/lauren-mickler-041798102/
https://www.linkedin.com/in/vmilani/
https://www.rollins.edu
https://www.facebook.com/floridaathletics/
https://www.hockeytech.com/fasthockey-com-welcomes-five-
to-its-platform/
https://www.foxsports.com
https://tennischannel.com