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DISTRIBUTED COMPANIES
A WORDPRESS.COM
TEAM PERSPECTIVE
Davide ‘Folletto’ Casali
Manifesto Ibridi
F E L L O W
UX REDIRECTOR
NIGHT.EU
ADVISOR
@Folletto
CODENAME CALYPSO
PROLOGUE
WHAT IS CALYPSO?
Next generation WordPress.com
127
Contributors
26,030
Commits
6,915
Reviews
March 2014 → November 2015 (20 months)
?How did you do that in a fully
distributed company?
Story
of a
Showcase
HYPERION
BLASTING AT THEME UX WITH THE FIRE OF 1,000 SUNS
MEET HYPERION
THE PROBLEM
PART I
Themes
v2.0
THX
v4.0v4.0
3 DESIGNS
PAINFUL FOR USERS
3 CODEBASES
MAINTENANCE HELL
Create one single
Theme Showcase
for WordPress.com
PLANNING
PART II
VIENNA MEETUP
14 April 2015
Pains Goals
The Milestone·1 Model
Only user-facing
features
One
major feature
Many smaller
details & fixes
“
”
Steve Seear, Hyperion
I found this session really valuable.
It was intense, challenging,
and led on to a lot more disc...
“
”
Miguel Fonseca, Hyperion
+1000 on the value and ROI
of our meetup exercises.
INITIAL ROADMAP
POSTED ON P2
MILESTONE 1
‘MINIMAL’
PART III
MASTER THREAD
POSTED ON TEAM P2
DESIGN ITERATION 1
POSTED ON P2
1125
DESIGN ITERATION 2
POSTED ON P2
1015
DESIGN ITERATION 3
POSTED ON P2
May 20, 2015
928
4
features added
JUNE 5
Live for Automatticians
inTest Environment
JUNE 5
M4 Purchases
M1 Minimal
UPDATED ROADMAP
EDITED ON P2
DESIGN ITERATION 4
DISCUSSED LIVE ON SLACK
DESIGN ITERATION 5
POSTED ON P2
June 11, 2015
161
That is one lovely blueprint!
Very nice.
5
features added
JUNE 11
JUNE 17
JUNE 24
JULY 1
JULY 15
Horizon
External Testing
JULY 21JULY 15
Automattic
Internal Testing
M1 LAUNCHED
3 August 2015
THEME SHOWCASE M1
THE PROCESS IN NUMBERS
5
Design
Iterations
11
Horizon
Testers
6
Automattic
Testers
100+
Feedbacks &
Comm...
THEME SHOWCASE M1
TIMELINE
LIVE
~3.5 months
Meetup
4 days
THEME SHOWCASE M1
SALES CHECK
June 23, 2015 July 3, 2015
PRINCIPLES
PART IV
THE REMOTENESS CONTINUUM
Distributed
100%
Local
100%
Remote
in between
A SEPARATE
FLOOR
OFFICE
CITY
COUNTRY
MAKES THE COMPANY
ALREADY REMOTE
CULTURE
Transparency
share everything, share early
Initiative
individual leads, teams autonomy
Communication
is oxygen
SUPPORT
Meetups
build trust and give a face to text
Everything as Remote
behave as remote even if you’re not
Watercooler Spaces
sociality vs efficiency, do both
TOOLS
Realtime speed
one-to-one, you must be there
Async speed
one-to-few, you will be there
Stable speed
one-to-many, you are not there
Slack P2
WordPress
Wiki
WordPress
WORK & COLLABORATION
EXIST BEYOND PROCESSES
SUPPORT TOOLS
Transparency
Initiative
Communication
Meetups
Everything as Remote
Watercooler Spaces
Realtime speed
Async s...
“
”
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few ...
Thanks.
@Folletto
INTENSEMINIMALISM.COM
Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016
Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016
Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016
Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016
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Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016

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Distributed companies and organizations are getting more visibility nowadays, but how does it work in practice, day to day, to design while being remote? This talk explores how a completely distributed team works, following the steps of Hyperion, one of the teams that worked on the new "Calypso" WordPress.com. The audience will be able to see in a deeper detail how a distributed team is organized and it will get a few driving principles on how to make it work for your own remote or distributed team.

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Distributed Companies: A WordPress.com Team Perspective - Davide Casali - Codemotion Amsterdam 2016

  1. 1. DISTRIBUTED COMPANIES A WORDPRESS.COM TEAM PERSPECTIVE Davide ‘Folletto’ Casali
  2. 2. Manifesto Ibridi F E L L O W UX REDIRECTOR NIGHT.EU ADVISOR
  3. 3. @Folletto
  4. 4. CODENAME CALYPSO PROLOGUE
  5. 5. WHAT IS CALYPSO? Next generation WordPress.com
  6. 6. 127 Contributors 26,030 Commits 6,915 Reviews March 2014 → November 2015 (20 months)
  7. 7. ?How did you do that in a fully distributed company?
  8. 8. Story of a Showcase
  9. 9. HYPERION BLASTING AT THEME UX WITH THE FIRE OF 1,000 SUNS
  10. 10. MEET HYPERION
  11. 11. THE PROBLEM PART I
  12. 12. Themes
  13. 13. v2.0
  14. 14. THX
  15. 15. v4.0v4.0
  16. 16. 3 DESIGNS PAINFUL FOR USERS 3 CODEBASES MAINTENANCE HELL
  17. 17. Create one single Theme Showcase for WordPress.com
  18. 18. PLANNING PART II
  19. 19. VIENNA MEETUP 14 April 2015
  20. 20. Pains Goals
  21. 21. The Milestone·1 Model Only user-facing features One major feature Many smaller details & fixes
  22. 22. “ ” Steve Seear, Hyperion I found this session really valuable. It was intense, challenging, and led on to a lot more discussions.
  23. 23. “ ” Miguel Fonseca, Hyperion +1000 on the value and ROI of our meetup exercises.
  24. 24. INITIAL ROADMAP POSTED ON P2
  25. 25. MILESTONE 1 ‘MINIMAL’ PART III
  26. 26. MASTER THREAD POSTED ON TEAM P2
  27. 27. DESIGN ITERATION 1 POSTED ON P2
  28. 28. 1125
  29. 29. DESIGN ITERATION 2 POSTED ON P2
  30. 30. 1015
  31. 31. DESIGN ITERATION 3 POSTED ON P2
  32. 32. May 20, 2015
  33. 33. 928
  34. 34. 4 features added JUNE 5
  35. 35. Live for Automatticians inTest Environment JUNE 5
  36. 36. M4 Purchases M1 Minimal
  37. 37. UPDATED ROADMAP EDITED ON P2
  38. 38. DESIGN ITERATION 4 DISCUSSED LIVE ON SLACK
  39. 39. DESIGN ITERATION 5 POSTED ON P2
  40. 40. June 11, 2015
  41. 41. 161 That is one lovely blueprint! Very nice.
  42. 42. 5 features added JUNE 11 JUNE 17 JUNE 24 JULY 1 JULY 15
  43. 43. Horizon External Testing JULY 21JULY 15 Automattic Internal Testing
  44. 44. M1 LAUNCHED 3 August 2015
  45. 45. THEME SHOWCASE M1 THE PROCESS IN NUMBERS 5 Design Iterations 11 Horizon Testers 6 Automattic Testers 100+ Feedbacks & Comments 124 GitHub Tickets 85 GitHub Pull Requests
  46. 46. THEME SHOWCASE M1 TIMELINE LIVE ~3.5 months Meetup 4 days
  47. 47. THEME SHOWCASE M1 SALES CHECK
  48. 48. June 23, 2015 July 3, 2015
  49. 49. PRINCIPLES PART IV
  50. 50. THE REMOTENESS CONTINUUM Distributed 100% Local 100% Remote in between
  51. 51. A SEPARATE FLOOR OFFICE CITY COUNTRY MAKES THE COMPANY ALREADY REMOTE
  52. 52. CULTURE
  53. 53. Transparency share everything, share early
  54. 54. Initiative individual leads, teams autonomy
  55. 55. Communication is oxygen
  56. 56. SUPPORT
  57. 57. Meetups build trust and give a face to text
  58. 58. Everything as Remote behave as remote even if you’re not
  59. 59. Watercooler Spaces sociality vs efficiency, do both
  60. 60. TOOLS
  61. 61. Realtime speed one-to-one, you must be there
  62. 62. Async speed one-to-few, you will be there
  63. 63. Stable speed one-to-many, you are not there
  64. 64. Slack P2 WordPress Wiki WordPress
  65. 65. WORK & COLLABORATION EXIST BEYOND PROCESSES
  66. 66. SUPPORT TOOLS Transparency Initiative Communication Meetups Everything as Remote Watercooler Spaces Realtime speed Async speed Stable speed CULTURE Distributed 100% Local 100% Remote in between
  67. 67. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.
  68. 68. Thanks. @Folletto INTENSEMINIMALISM.COM

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