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Need a Job?,[object Object],get,[object Object],tips for pending college grads on how to use LinkedIn,[object Object],LinkedIn.com / in / P Jay Massey,[object Object]
Jay Massey,[object Object],Web Services, Univ of West Florida,[object Object],Founder, Coco Design,[object Object],Internet Marketing Strategist,[object Object],Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],2,[object Object],Introductions,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],3,[object Object],What to expect today,[object Object],Facebook vs. LinkedIn,[object Object],Basic LinkedIn Tips,[object Object],Optimizing your LinkedIn profile,[object Object],Engaging others on LinkedIn,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],4,[object Object],LinkedIn tips quick summary,[object Object],Sign Up – LinkedIn.com,[object Object],Add a photo avatar,[object Object],Update current & past employment history,[object Object],Update education,[object Object],Seek recommendations,[object Object],Grow connections,[object Object],Customize web links,[object Object],Add Twitter links (if used),[object Object],Customize profile URL,[object Object],Optimize your profile,[object Object],Add keyword-rich Profile Summary ,[object Object],Post regular status updates,[object Object],Engage with connections,[object Object],Recommend others,[object Object],Join groups,[object Object],Answer & ask questions,[object Object],Add relevant apps,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],5,[object Object],LinkedIn.com by definition…,[object Object],LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking. ,[object Object],LinkedIn currently has more than 80 million registered users (11-2010) spanning more than 200 countries and territories worldwide. ,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],6,[object Object],Why LinkedIn?,[object Object],I’m on Facebook,[object Object],Professional vs. Social,[object Object],Prospective clients,[object Object],Prospective employers,[object Object],Reputation management,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],7,[object Object],Business social media tools,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],8,[object Object],Facebook vs. LinkedIn,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],9,[object Object],Facebook vs. LinkedIn Usage,[object Object],Over 95%of college seniors polled are ,[object Object],using ,[object Object],Less than 5% of college seniors polled are ,[object Object],using ,[object Object],Source: My own colloquial polling of college students and interns 2006-2010 ,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],10,[object Object],Let’s compare…,[object Object],Info,[object Object],personal,[object Object],Wall posts,[object Object],personal,[object Object],Photos,[object Object],revealing?,[object Object],Friends,[object Object],helpful?,[object Object],Events,[object Object],party?,[object Object],Games,[object Object],I’m great at Farm Town!,[object Object],Summary,[object Object],resume-ish,[object Object],Updates,[object Object],I’m working on..,[object Object],Employment,[object Object],any and all experience,[object Object],Education,[object Object],past & pending,[object Object],Recommendations,[object Object],from jobs, projects, internships,[object Object],Websites,[object Object],anchor tags,[object Object],Groups, presentations, jobs…,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],11,[object Object],Search engines index LinkedIn,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],12,[object Object],Search engines index Facebook, too,[object Object],What will they find out,[object Object],  about YOU?,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],13,[object Object],Oops!,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],14,[object Object],Basic LinkedIn Tips,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],15,[object Object],Edit your profile ,[object Object],Include a photo avatar,[object Object],Add previous jobs,[object Object],Add education,[object Object],Seek recommendations,[object Object],Grow your connections,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],16,[object Object],Edit your profile ,[object Object],Profile Completeness,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],17,[object Object],Build your network of connections,[object Object],Invite all relevant  connections - related employers, students, internship contacts, professors, etc.,[object Object],BE CAREFUL - make sure you know your invitees,[object Object],Remind them how they know you – customize your note,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],18,[object Object],Build your network of connections,[object Object],If you invite too many people that you do not personally know and they say they don’t know you…,[object Object],…you will be marked as a spammer,[object Object],You will then need to know everyone’s email address for future invitations,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],19,[object Object],Network statistics,[object Object],Six degrees of Kevin Bacon…,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],20,[object Object],Optimizing Your LinkedIn Profile,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],21,[object Object],Edit web links,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],22,[object Object],Customize web links,[object Object],Change the default “My Website”, “My Company” and “My Blog” to OTHER,[object Object],Google currently follows LinkedIn website links,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],23,[object Object],Customize public profile link,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],24,[object Object],Optimize your Profile Summary,[object Object],Like website search optimization (SEO),[object Object],Keyword-rich sentences,[object Object],Google can see it and LinkedIn’s own search can see it,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],25,[object Object],Post regular status updates,[object Object],Let your network know what is going on in your life or at work,[object Object],Creates dialog opportunities,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],26,[object Object],Seek meaningful recommendations,[object Object],Request recommendations from internship supervisors, professors, employers (if relevant), etc.,[object Object],Don’t wait!  It is easier to get a recommendation WHILE you are in school or employed. ,[object Object],Return the favor if appropriate,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],27,[object Object],Add-on applications,[object Object],LinkedIn Applications enable you to enrich your profile and share / collaborate with your network,[object Object],Applications are added to your homepage and profile so you can control who gets access to what information,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],28,[object Object],EngagingOthers,[object Object]
Write a Recommendation,[object Object],What better way to build good will than to help another person build their profile?,[object Object],Hey, recommend your professors, it can’t hurt…    ,[object Object],Need a Job? Get LinkedIn!,[object Object],Jay Massey  © 2010 ,[object Object],29,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],30,[object Object],Use Groups to expand your network,[object Object],LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. ,[object Object],Groups have targeting discussion forums,[object Object],Helps grow your connections,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],31,[object Object],LinkedIn Answers,[object Object],Answer someone’s question,[object Object],Later, ask some questions or a simple poll,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],32,[object Object],Forward someone a Job posting,[object Object],LinkedIn has a great jobs board,[object Object],Post job opportunities,[object Object],Look for a new job,[object Object],Forward job ops to a connection,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  ©  2010 ,[object Object],33,[object Object],LinkedIn tips quick summary,[object Object],Sign Up – LinkedIn.com,[object Object],Add a photo avatar,[object Object],Update current & past employment history,[object Object],Update education,[object Object],Seek recommendations,[object Object],Grow connections,[object Object],Customize web links,[object Object],Add Twitter links (if used),[object Object],Customize profile URL,[object Object],Optimize your profile,[object Object],Add keyword-rich Profile Summary ,[object Object],Post regular status updates,[object Object],Engage with connections,[object Object],Recommend others,[object Object],Join groups,[object Object],Answer & ask questions,[object Object],Add relevant apps,[object Object]
Need a Job? Get LinkedIn!,[object Object],Jay Massey  -  Coco Design  -  © 2010 ,[object Object],34,[object Object],Questions?,[object Object]

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