1. Training and Coaching Concepts and
Materials for Cluster Managers
EMILIANO DUCH – Vienna, April 19th, 2012
European Commission
Enterprise and Industry

2. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

3. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

4. Addressing the European innovation
gap
“Achieving an Innovative Europe requires a combination of a
market for innovative goods and services, focussed resources,
new financial structures and mobility of people, money and
organisations. Together these constitute a paradigm shift going
well beyond the narrow domain of R&D and innovation policy.”
(Aho Report 2006)
European Commission
Enterprise and Industry

5. Are clustering efforts helping to close
the innovation gap
It is important to ensure that clusters are defined in terms of the
new market and knowledge relationships needed for emerging
sectors to thrive. It is even counter-productive to reinforce
traditional sectoral clusters as these may inhibit the necessary
mobility. Firms in traditional sectors are far more likely to find
innovative growth by forming new linkages and applying new
technology to their existing products and services. This can be
facilitated by opening the clusters to cooperation with and
learning from other clusters in the same or other sectors.
(Aho Report 2006)
European Commission
Enterprise and Industry

6. Why Cluster Excellence
Cluster Observatory identifies clusters
• But having clusters is not enough
We have 1000+ “clusters organizations”
• But having clusters organizations is not enough
They need to promote excellence
• What is cluster management excellence?
European Commission
Enterprise and Industry

7. Cluster-Excellence.eu is…
European Commission
Enterprise and Industry

8. Cluster Excellence Launching Heraklion 2009
European Commission
Enterprise and Industry

9. How cluster management excellence should
impact competitiveness and innovation
Contributing to the development of lead markets
• New lead markets of products and services
• Adding new Key Enabling Technologies
• Adding services and more creativity to industries
Helping in refocusing R&D&I resources
• Signal new research needs
• Identify new players
Improving the mobility of human, financial and
knowledge resources
• Internationalization by exports and investment
European Commission
Enterprise and Industry

10. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

11. Cluster-Excellence training materials (I)
Knowledge area Concepts /tools Cases studies and materials
CLUSTER Location theory Finland and Nokia (HBS)
ECONOMICS Industrial Districts Singapore (HBS)
Clusters Japanese Fax Industry (HBS)
Innovation Systems California Wine (HBS)
CLUSTER Statistical cluster mapping Heyland (RegX)
INITIATIVES (econometric foundations, statistical Screening in Yorkshire (IESE)
SCREENINGS analysis) Screening in (IESE)
Cluster initiative selection
BUSINESS Industry analysis (5 forces) Cirque du Soleil (INSEAD)
REDEFINITION Strategic segmentation Montreal Circus Cluster (IESE)
WITH KETS AND Integration of KETS Intel (HBS)
SERVICES New service propositions Environmental Ind inVastra
Gotaland (I)
LOCAL AND Value chain ZARA and Catalan Textile (HBS/IESE)
GLOBAL VALUE Local value system Antmobel (HBS/IESE)
CHAIN ANALYSIS Global value system
INTERNATIONAL Advanced Buyer Purchase Criteria Seafood in Humber (IESE)
BENCHMARKING Key Success Factors Ventilation in Boras (IESE)
Value Chain Activity benchmarking European Commission
Enterprise and Industry

12. Cluster-Excellence training materials (II)
Knowledge area Concepts /tools Cases and materials
CHANGE Individual behavioral change Estonia in Transition (HBS)
MANAGEMENT Group change IT in Estonia (BIA)
Communication strategies Geothermal Cluster in Iceland (IESE)
Presentation skills The Catalan Leather Industry
(HBS/IESE)
CLUSTER Organizational structures NODE-Oill drilling in Soderlandet
ORGANIZATION Non-profit organization management (Innovation Norway)
MANAGEMENT Pattern identification
PROJECT Project planning Clusterland Upper Austria (IESE)
MANAGEMENT Project monitoring
Project evaluation
CONTINUOS Policy review Cluster Policy in Catalonia (GCAT)
POLICY INPUT Diamond analysis Policy implications of ITC Cluster in
Nationals and supranational Aalborg (REGX)
competitiveness framework
CLUSTER Cluster management evaluation Cluster Policy Evaluation in Norway
POLICY Cluster policy monitoring (Innovation Norway)
EVALUATION Impact analysis European Commission
Enterprise and Industry

13. ECEI: Cases Developed
KNOWLEDGE CLUSTER INITIATIVES SCREENINGS
AREA
CASE NAME Technical Note on Cluster Identification:
Exercise on Heyland
AUTHORS Lotte Langkilde, Rikke Blæsbjerg
European Commission
Enterprise and Industry

14. ECEI: Cases Developed
KNOWLEDGE BUSINESS REDEFINITION WITH KETS
AREA AND SERVICES
CASE NAME Creating a cluster around a clown: The
Montreal circus cluster (A, B and C)
AUTHORS María Luisa Blázquez, Pascual Berrone
European Commission
Enterprise and Industry

15. ECEI: Cases Developed
KNOWLEDGE LOCAL AND GLOBAL VALUE CHAIN
AREA ANALYSIS
CASE NAME The Catalan Textile Industry (A and B)
AUTHORS María Luisa Blázquez, Emiliano Duch
European Commission
Enterprise and Industry

16. ECEI: Cases Developed
KNOWLEDGE
INTERNATIONAL BENCHMARKING
AREA
CASE NAME IKEA enters Spain (Antmobel C)
AUTHORS María Luisa Blázquez, Pascual Berrone
European Commission
Enterprise and Industry

17. ECEI: Cases Developed
KNOWLEDGE
CHANGE MANAGEMENT
AREA
CASE NAME ICT Cluster in Estonia (A and B)
AUTHORS Kadri Uus, Rene Tõnnison
European Commission
Enterprise and Industry

18. ECEI: Cases Developed
KNOWLEDGE
AREA CHANGE MANAGEMENT
CASE NAME The Catalan Leather Industry (B): the long
process to specialization /The Catalan Leather
Industry (C): Struggling with competition
AUTHOR María Luisa Blázquez, Enrique De Diego
European Commission
Enterprise and Industry

19. ECEI: Cases Developed
KNOWLEDGE CLUSTER ORGANIZATION
AREA MANAGEMENT
CASE NAME Iceland Geothermal Cluster
AUTHOR María Luisa Blázquez
European Commission
Enterprise and Industry

20. ECEI: Cases Developed
KNOWLEDGE CLUSTER ORGANIZATION
AREA MANAGEMENT
CASE NAME Developing NODE
AUTHOR Amir Sasson, Karin Hoidahl
European Commission
Enterprise and Industry

21. ECEI: Cases Developed
KNOWLEDGE PROJECT MANAGEMENT
AREA
CASE NAME Clusterland Upper Austria
AUTHOR María Luisa Blázquez, Werner Pamminguer
European Commission
Enterprise and Industry

22. ECEI: Cases Developed
KNOWLEDGE
CONTINUOS POLICY INPUT
AREA
CASE NAME Telecommunication cluster in Northern
Jutland (A and B)
AUTHOR Jørgen Rosted, Casper Høgenhaven, Lotte
Langkilde
European Commission
Enterprise and Industry

23. ECEI: Cases Developed
KNOWLEDGE
CONTINUOS POLICY INPUT
AREA
CASE NAME Continuous Policy Input from clusters in
Catalonia
AUTHOR Emma Vendrell, Alberto Pezzi
European Commission
Enterprise and Industry

24. ECEI: Cases Developed
KNOWLEDGE
CLUSTER POLICY EVALUATION
AREA
CASE NAME The Norway Cluster Programme Evaluation
AUTHOR Olav Bardalen, Karin Hoeidal
European Commission
Enterprise and Industry

25. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

26. Structure and Governance
European Commission
Enterprise and Industry

27. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

28. The Cluster Excellence Curriculum Board
European Commission
Enterprise and Industry

29. Training and Coaching Concepts and
Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European Commission
Enterprise and Industry

30. Competitiveness Reinforcement
Initiatives
6-8 months
Identification Guiding the Launching of
of challenges strategy actions
1st Public Meeting 2ndPublic Meeting 3rd Public
Meeting
 Interviews with  International  Definition and
cluster agents Benchmarking launching of
 Documents and past  BPC actions
study analysis  Strategy groups
European Commission
Enterprise and Industry

31. Train the Trainers Programme at FCC
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
MONTH5 MONTH7 MONTH 9 MONTH 11 MONTH12
1 2 3 4 6 8 10
Training 3: local and global value chain analysis and international
Initiative 1:
Phase 1 Phase 2 Phase3 Implementation
training 2: Business redefinition with KETS and services
Training 6: Continuos Policy&ClusterPolicyEvaluation
Training 5: ClusterOrganization& Project Management
Tutor A
Initiative 2: Phase1 Phase 2 Phase 3 Implementation
Training 1: ClusterEconomics&Screening
Training 4: Change Management
Initiative 3: Phase1 Phase 2 Phase 3 Implementation
benchmarking
Initiative 4: Phase 3
Phase1 Phase2 Implementation
Tutor B
Initiative 5: Phase 1 Phase 2 Phase 3 Implementation
Initiative 6: Phase1 Phase2 Phase 3 Implementation
Initiative 7: Phase1 Phase2 Phase 3 Implementation
Tutor C
Initiative 8: Phase 1 Phase 2 Phase 3 Implementation
Initiative 9: Phase1 Phase2 Phase 3 Implementation
JointTraining Program builds common knowledge and exchanges
team’s project experiences
European Commission
Enterprise and Industry

32. Entry requirements for Cluster Management
Instructors
The Cluster Management Instructors should be
proposed by a regional development
institution, and fulfill the following
requirements:
– MBA or PhD equivalent
– Minimum of five years of experience in clusters,
strategy and management with good knowledge of
local environment
– Must have proven experience in teaching
– Advanced command of English
European Commission
Enterprise and Industry

33. Cluster Management Instructors Certificate
• Associate:
– After completion of Train the Trainers course by the
FCC
• Instructor:
– After completion of first Cluster Managers Training
– Must be practiced or pass a Continuous
Development Programme every 3 years
European Commission
Enterprise and Industry

34. Foundation Contact:
Reza Zadeh
exedir@clustercompetitiveness.org
+32 472 27 59 54
European Commission
Enterprise and Industry