1. The European Cluster Collaboration Platform
and its
international and CEE dimension

2. Comparison:
Global/European economy
The global economy The European Union (EU-27)
- GDP (purchasing power paritiy): -GDP (purchasing power paritiy):
$74.54 trillion (2010) € 15.170 trillion (2010)
- GDP (real growth rate): 4.9% (2010) - GDP (real growth rate): 1,8 % (2010)
- Labor force: 3.228 billion (2010 est.) -Labor force: 239.3 million (2010)
- Unemployment rate: 8.7% (2010 est.) - Unemployment rate: 9.6 % (2010)
- Budget surplus (+) or deficit (-): -Budget surplus (+) or deficit (-):
-5.3% of GDP (2010 est.) -6,4 % of GDP (2010)
Source: Central Intelligence Agency (www.cia.gov)
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Enterprise and Industry 26.04.2012 2

3. CEE-region
Facts and figures
• 9 Countries
• 78 regions
• 148 Mio citizens
(28% of EU population)
• 1,050,00 square kilometers =
a fifth of the EU landmass
• very heterogeneous
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Enterprise and Industry 26.04.2012 3

4. The MoU countries
BRAZIL REPUBLIC OF KOREA
- GDP (purchasing power paritiy):
$2.172 trillion (2010 est.) - GDP (purchasing power paritiy):
$1.459 trillion (2010 est.)
- GDP (real growth rate): 7.5% - GDP (real growth rate): 6.1%
(2010 est.) (2010 est.)
- Labor force: 102.2 million (2010 est.) - Labor force: 24.75 million (2010 est.)
- Unemployment rate: 6.7% (2010 est.) - Unemployment rate: 3.7% (2010 est.)
- Budget surplus (+) or deficit (-):
- Budget surplus (+) or deficit (-): 1.3% of GDP (2010 est.)
2.9% of GDP (2010 est.)
Source: Central Intelligence Agency (www.cia.gov)
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Enterprise and Industry 26.04.2012 4

5. What makes clusters and their SMEs
competitive?
Cooperation not competition is needed
Utilizing full innovation potential
Synergies are created via networking
Acceleration of know-how and innovation
always knowing whom to contact (cluster)
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Enterprise and Industry 26.04.2012 5

6. European Commission
Enterprise and Industry 26.04.2012 6

7. The potential of ECCP
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Enterprise and Industry 26.04.2012 7

8. Mapping of Clusters and their SMEs
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Enterprise and Industry 26.04.2012 8

9. Value of Branding
• Reduction of complexity
• Increase of added value
• cultural product (emotionally triggered), increases awareness
• boosting innovation
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Enterprise and Industry 26.04.2012 9

10. Branding
Branding value
not often used for Story telling: “best
clusters (TACTICS) practice cases”
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Enterprise and Industry 26.04.2012 10

11. „Tell us your story“
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12. Branding via Labeling (Bronze Label)
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13. Branding via Labeling (Gold Label)
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14. Competition:
„put your cluster on the map“ (voting)
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Enterprise and Industry 26.04.2012 14

15. Next steps
• Register as a user
• Register your cluster with full
profile
• Upload your SMEs
• Use this platform actively
(add content etc.)
• Benefit from this collaboration tool
• Further questions: Visit the booth!
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Enterprise and Industry 26.04.2012 15

16. Contact & Information
Christoph Matthias Reiss-Schmidt
Project Manager (EU-projects)
Clusterland Oberösterreich GmbH
Tel: +43 732 79810-5157
Fax: +43 732 79810-5110
Mobile: +43 664 8186586
christoph. Reiss-schmidt@clusterland.at
www.clusterland.at
Clusterland Oberösterreich GmbH supports cluster and network initiatives.
It promotes innovation through cooperation and competence in order to
enhance the competitiveness of enterprises.
All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may
be reproduced, copied or distributed in any form or by any means without prior written permission of
Clusterland Oberösterreich GmbH.
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Enterprise and Industry 26.04.2012 16