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This is a simple list of everything you should consider when designing and building an e-commerce platform in order to best suit the end user. To make it easy to follow we've outlined the points as a shopping list so you can follow it through item by item and where we can, we've added in a picture or two, enjoy!
As an e-commerce platform, your site needs to distance itselffrom the lower quality, online stores which clutter themarketplace.Your logo is one of the most effective ways you can do this.A logo, if designed well, can convey credibility,professionalism and your brand’s unique selling point simplyand effectively, without requiring masses of screen space.Shopify
The ease of being able to find a product is essential tothe success of an e-commerce site and the site searchis a crucial feature which allows users to find specificproducts.The positioning of a search box therefore, should notbe overlooked as it is one of the main interactionsusers have with a site.It must be: In a prominent position, usually high up inthe layout to encourage searching.The header area has become a conventional area toplace the search box, typically in the top right corner ortop centre of the page.Digital and Wise
Displaying featured products on the homepage of yourwebsite or to the side of search results will highlightyour best selling products, discounted produces orgeneral products to consumers.This showcasing of products can help to give extraprominence to the particular product you would like topush and make sure it gets noticed.
The related products feature is a must have upsellingtool for any ecommerce site.It gives shoppers logically direction in their shopping byshowing them what other products you stock that fit inwith the one they have already elected to buy.It can help encourage customers to buy multiple itemsas opposed to single items.If handled well, with header text similar to “customerswho bought this also bought” it offers validation thatthese products are tried and tested by other customerstoo.
Having the functionality to allow users to subscribe toyour newsletter on your homepage helps them keep upto date with your latest new and offers and it helps youbuild your mailing list and increase the reach of yourmarketing campaigns.
Product Zoom functionality is a great tool to have onyour ecommerce site, it allows customers to see indetail, the products you have on offer and it’s a greatsubstitute for being able to actually touch the realthing.Zoom is especially important for products of highquality, intricate detail or of a small size, not manybrands are going to be able to satisfy customers onlinewithout it.Images From ASOS (Next Page)
Navigation is similarly important on an e-commerce site,because users should be able to easily access sectionsof the site, as well as return quickly to the shoppingbasket.Clear categories ensure customers can find exactlywhat they are looking for quickly and easily. It alsoorganises your product offering in to individuallymarketable sections. Typically categories go acrossthe top of the page or in colours down the side.
When it comes to your site’s payment gateway it’s allabout giving assurance to the customer that theirpayment details will be safe and secure.Often that means it’s advisable to choose a merchantaccount customers will recognise and are comfortablewith.
Give visitors to your site the OPTION to register withyou, so if they ever return again, they don’t need toenter their delivery and billing details again making iteasier for them.However, it is important to make this optional, somevisitors may be put off by having to register so alsoallow ‘guests’ to make purchases on your site too,without registration.And of course, allow people to opt out of registration atany point, in other words, keep site registration flexible.
Have good graphics on your site, including banners,images and clickable icons to attract and engagevisitors, help display promotions and lead potentialcustomers to desired locations on your site by makingthem clickable.
As with privacy and returns policies, make sure yourdelivery information is clear and upfront, especiallywhere charges are concerned, don’t make customersprogress through the checkout before telling them yourdelivery charges, this is a top reason for basketabandonment!Make your delivery details accessible on your sitewithout proceeding to check out and outline chargesand terms and condition upfront.
Dedicate a section of your site to news and events.This is a great opportunity for you to keep customersinformed of your upcoming products, events andpromotions, and if this content is engaging it may evenhelp keep them on page longer.Social media feeds or a blogging platform are two ofthe most effective ways to do this.
Social media information on your site especially, isgreat for letting visitors know they can interact with youon and off your e-commerce site.It can function as your customer support system,allowing you to provide real time solutions for yourcustomers queries.Social media is also another way to promote yourcompany: who you are, what you do and what youhave going on.