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Engaging citizens in research and           innovation   Opportunities and challenges afforded              by social medi...
Me•    Lecturer in electronics•    Researcher at DERI•    Founder of boards.ie•    Mad scientist engineer
research        innovation media            society European role science   between new RRI responsible summit public     ...
From word of mouth…
…to word of tweet
Citizens:Can we pleasehave yourattention for thisimportantscientific            No, I’m too busy reading myannouncement?   ...
The paradox of the Web*  You now have a megaphone   (Just like everyone else)        * Bernardo Huberman, HP Social Labs
No longer a race to be first, but abattle to get the most attention
Be. Interesting.Easier said than done, eh?
“A new solid-state propulsion system has been devised using the sigma…”                                       “Get me out ...
Rockets! Space! Action!
Don’t want to dumb down themessage, just make it relevant
Getting attention for the scientific              message•  Have you tried asking questions of the public,   rather than re...
“How well was science taught in your high school?”#scienceweek @wiredscience @nytimesscience
Who can best spread your message to the public?IDENTIFY HUBS AND INFLUENCERS
“Is it me or is he looking a little washed out?”“Doctor Jim is so cool”
Anecdote: tweeting out slides from   a talk I gave earlier this year•  Put slides on SlideShare*•  I had referenced variou...
For events or topical storiesTARGET KEYWORDS, #HASHTAGS
#hashtags for big scientific events
And explain what the #hashtag is         periodically…      …for those not in the know…    #sciencemedia is for EISRI BTW!
Sometimes, it’s good to be personalBE A FACE, NOT A LOGO
But don’t go too far!            “I actually came for            the climate change            discussion, but all I      ...
Automate your message for sending out at peak times
But make sure the right message           goes out…•  From: Quora Weekly Digest <digest-   noreply@quora.com>•  To: john.b...
USE EXAMPLES TO SHOW WHYRESEARCH AND INNOVATION ISMONEY WELL SPENT
@johnbreslin or john@bresl.in
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Engaging Citizens in Research and Innovation: Opportunities and Challenges Afforded by Social Media

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European Intersectoral Summit on Research and Innovation / Trinity College Dublin, Ireland / 26th February 2013

Publicada em: Tecnologia
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Engaging Citizens in Research and Innovation: Opportunities and Challenges Afforded by Social Media

  1. 1. Engaging citizens in research and innovation Opportunities and challenges afforded by social media John Breslin, NUI Galway
  2. 2. Me•  Lecturer in electronics•  Researcher at DERI•  Founder of boards.ie•  Mad scientist engineer
  3. 3. research innovation media society European role science between new RRI responsible summit public societal communication key actors developed challenges all keys information Europe issues about policy process large area interaction six actions other order debates conference engaging concrete environment presidency dialogue better stakeholders Irish changing researchers outlined civil importance support bothindustry important makers inclusive horizon citizens grand future union needs foster content institutions participatory being social engagement EISRI during strategy through develop outcomes jobs processes via years intersectoral shaping sectors play clear clearly access innovative approach traditionalparticipation increase within some solutions terms growth assess one technologies further competitiveness fully concept relationship more broadly focus fact relate exchange reflect make equally look level leading engaged central education question disciplines different knowledge development authoritative well designed providers spongebob squarepants can you really read this small writing? Word cloud generated from http://eisri- summit.eu/background-paper/
  4. 4. From word of mouth…
  5. 5. …to word of tweet
  6. 6. Citizens:Can we pleasehave yourattention for thisimportantscientific No, I’m too busy reading myannouncement? Facebook Haha, I get it, he’s a banana, and he’s saying it’s “apeeling”
  7. 7. The paradox of the Web* You now have a megaphone (Just like everyone else) * Bernardo Huberman, HP Social Labs
  8. 8. No longer a race to be first, but abattle to get the most attention
  9. 9. Be. Interesting.Easier said than done, eh?
  10. 10. “A new solid-state propulsion system has been devised using the sigma…” “Get me out of here”
  11. 11. Rockets! Space! Action!
  12. 12. Don’t want to dumb down themessage, just make it relevant
  13. 13. Getting attention for the scientific message•  Have you tried asking questions of the public, rather than regurgitating article titles? –  Without using a question that may bias the response –  Provoking but not being rhetorical•  Pique the interest of @influencers –  Get them to tell their fans / followers / friends•  Target #topics
  14. 14. “How well was science taught in your high school?”#scienceweek @wiredscience @nytimesscience
  15. 15. Who can best spread your message to the public?IDENTIFY HUBS AND INFLUENCERS
  16. 16. “Is it me or is he looking a little washed out?”“Doctor Jim is so cool”
  17. 17. Anecdote: tweeting out slides from a talk I gave earlier this year•  Put slides on SlideShare*•  I had referenced various funding institutions, non-profit organisations, etc. in my slides: –  And made sure to tell them about it on Twitter!•  500 views in a few hours•  3000 views after a week * http://slidesha.re/europreneurs
  18. 18. For events or topical storiesTARGET KEYWORDS, #HASHTAGS
  19. 19. #hashtags for big scientific events
  20. 20. And explain what the #hashtag is periodically… …for those not in the know… #sciencemedia is for EISRI BTW!
  21. 21. Sometimes, it’s good to be personalBE A FACE, NOT A LOGO
  22. 22. But don’t go too far! “I actually came for the climate change discussion, but all I got was someone on about their lousy barbeque”
  23. 23. Automate your message for sending out at peak times
  24. 24. But make sure the right message goes out…•  From: Quora Weekly Digest <digest- noreply@quora.com>•  To: john.breslin@nuigalway.ie•  Subject: What is it like to have your mother die? - Quora•  Message-ID: <1361359522.0682987696506104@mf101>•  Date: Wed, 20 Feb 2013 05:25:22 -0600 (CST)
  25. 25. USE EXAMPLES TO SHOW WHYRESEARCH AND INNOVATION ISMONEY WELL SPENT
  26. 26. @johnbreslin or john@bresl.in

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