Social networking has evolved from early platforms like AOL and personal websites to modern platforms like Facebook and Twitter. It began by focusing on communication and connecting with others but now supports sharing photos, videos and other content. Early social networks were exclusive to certain demographics but became more open and mainstream over time. Privacy is becoming a bigger concern as more personal information is shared. Social networking is also becoming pervasive across other websites and on mobile. It will likely split into separate layers and networks in the future to better support different types of relationships and sharing.
42. 2. We Form Around True Networks Friends Family Business Associates Areas of Interest Networking Dating
43. 2. We Form Around True Networks Friends Family Business Associates Areas of Interest Networking Dating “ I’m coming home for Thanksgiving” “ Check out how wasted we were ;-)” “ Why did you choose MongoDB?” “ I can’t believe we’re working again this weekend ” “ I love The Decemberists, too!” “ I’m looking for a role as a Director”
50. So advertising & content curation are instantly more targetable But most websites don’t know what to do beyond this
51. 5. Third Party Tools (e.g. Meebo Toolbar) Will Bring Social Networks to Websites Twitter / Facebook Chat
52. 5. But Also Bring Social “Features” like sharing
53. 6. Social Networking Will Split into Layers Business Logic EC2 S3 Mgmt Tools Mapping Layers Network Layers Social Graph / Features Open Source Data Totally New Opportunities
54. 7. Social chaos creates new markets Social Support Social SFA Social Analytics Personal Relationship Mgmt Reputation Mgmt / Authority Social Marketing