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A BLUEPRINT by Rockhouse Partners
OPTIMIZING YOUR DIGITAL MARKETING STRATEGY
Data-focused, results-driven. Period.
30 min
is all the time we’ll
ask to show you the
value our audit can
bring your business
CREATED BY
Cliff Corr
Director of Client Marketing
Rockhouse Partners
#1 PERFORM A SEARCH
Is your site search engine optimized? For mobile? We start there.
50%of website traffic
comes from
organic
searches
rockhousepartners.com
#2 COVER MOBILE BASES
Is your site mobile-friendly? What about being responsive?
30%+of website traffic
comes from mobile
and tablet devices
rockhousepartners.com
#3 PURCHASE A TICKET
Is it easy to buy a ticket online? Go through your own ticket purchase process.
After three clicks,
71%
of website visitors have
left without purchasing
a ticket
rockhousepartners.com
#4 ANALYZE YOUR WEBSITE
Were the results what you expected? Analyze traffic patterns and sources
that sell the most (and least) number of tickets.
100%of our employees are
Google Analytics
certified
rockhousepartners.com
#5 KNOW YOUR AUDIENCE
Does your message resonate? Are you targeting the right crowd?
rockhousepartners.com
By conducting
audience research,
we increased a client’s
social engagement by
290%
#6 JOIN YOUR EMAIL LIST
Do you send a welcome email? We join your list & review your first message.
The average
open rate for
welcome emails is
50%
rockhousepartners.com
#7 REVIEW YOUR EMAILS
Does your email sell tickets? Email averages a $44 return for every $1 spent.
rockhousepartners.com
520%
increase in open rates
Optimizing email
templates can lead to a
651%
increase in ticket sales
through email
BEFORE AFTER
#8 REVISIT YOUR SOCIAL PRESENCE
Do you use contesting to turn social followers into email subscribers?
Facebook posts with
photos create a
103%increase in
engagement
rockhousepartners.com
#9 WANT TO LEARN MORE?
If needed, we’ll perform an audit, finalize recommendations & review with you.
30 minis all the time we’ll ask to
show you the value our
audit can bring your
business
rockhousepartners.com
Questions?
CLIFF CORR
Director of Client Marketing
cliff@rockhousepartners.com
229-395-0207
twitter.com/rhpartners
QUESTIONS? NEXT STEPS? CASE STUDIES?
LET’S TALK
rockhousepartners.com

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Optimizing-Your-Digital-Strategy

  • 1. A BLUEPRINT by Rockhouse Partners OPTIMIZING YOUR DIGITAL MARKETING STRATEGY Data-focused, results-driven. Period. 30 min is all the time we’ll ask to show you the value our audit can bring your business CREATED BY Cliff Corr Director of Client Marketing Rockhouse Partners
  • 2. #1 PERFORM A SEARCH Is your site search engine optimized? For mobile? We start there. 50%of website traffic comes from organic searches rockhousepartners.com
  • 3. #2 COVER MOBILE BASES Is your site mobile-friendly? What about being responsive? 30%+of website traffic comes from mobile and tablet devices rockhousepartners.com
  • 4. #3 PURCHASE A TICKET Is it easy to buy a ticket online? Go through your own ticket purchase process. After three clicks, 71% of website visitors have left without purchasing a ticket rockhousepartners.com
  • 5. #4 ANALYZE YOUR WEBSITE Were the results what you expected? Analyze traffic patterns and sources that sell the most (and least) number of tickets. 100%of our employees are Google Analytics certified rockhousepartners.com
  • 6. #5 KNOW YOUR AUDIENCE Does your message resonate? Are you targeting the right crowd? rockhousepartners.com By conducting audience research, we increased a client’s social engagement by 290%
  • 7. #6 JOIN YOUR EMAIL LIST Do you send a welcome email? We join your list & review your first message. The average open rate for welcome emails is 50% rockhousepartners.com
  • 8. #7 REVIEW YOUR EMAILS Does your email sell tickets? Email averages a $44 return for every $1 spent. rockhousepartners.com 520% increase in open rates Optimizing email templates can lead to a 651% increase in ticket sales through email BEFORE AFTER
  • 9. #8 REVISIT YOUR SOCIAL PRESENCE Do you use contesting to turn social followers into email subscribers? Facebook posts with photos create a 103%increase in engagement rockhousepartners.com
  • 10. #9 WANT TO LEARN MORE? If needed, we’ll perform an audit, finalize recommendations & review with you. 30 minis all the time we’ll ask to show you the value our audit can bring your business rockhousepartners.com
  • 12. CLIFF CORR Director of Client Marketing cliff@rockhousepartners.com 229-395-0207 twitter.com/rhpartners QUESTIONS? NEXT STEPS? CASE STUDIES? LET’S TALK rockhousepartners.com