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learn about using SEO to make high ranking on Google
2. Introduction
What is SEO?
Stands for Search Engine Optimization, it is the way to make
Search Engines like Google, Yahoo, Bing ,… see, index your
website and put it in top pages for Keywords people search for
How search engine work?
It use crawlers to crawl the web searching for each new, if they
found a new web page, they try to understand its content and
then they extract keywords and index the web page for that
keywords. If someone search for this keyword they sort all web
pages for that keywords according to Search Engine Algorithm
factors.
3. On-page and off-page SEO
On-Page implementation
Optimizing website structure like HTML meta tags, meta
keywords, titles, headings, images, ….
Off-page implementation
Making comprehensive existence on web and making a lot of
websites linking to your site.
Making very good social existence on Facebook, Twitter, Linked
In, Stumbleupon, …..
4. On page - keywords
Importance
Choosing keywords is the First and simplest step in SEO, they are words that Search Engine index
your website against.
Choosing the right keyword
Well describing your web page, have less competition, have high search by
popularity.
Keyword density
The web page should have repeated keywords in many places of web
page but not making it stuffed.
Keyword allocation:
Page meta-tags (keywords, and description)
Page titles
Headings
Page content
Anchor text
image title and alt description
5. Off page - links
Very Powerful tool
Make backlinks and provide you more exposure to
internet users
Inbound and outbound links
Inbound links: links coming to your website from other website
Outbound: Links from your website to another website.
Both should be from and to trusted, high page rank, old, popular
websites to add value to your ranking on Google
Anchor text
Anchor text used by a website to link back to your website
is of high important as Search Engine give you high
ranking for that word.
6. On page – Meta tags
Meta keywords
Should be optimized to keywords of the page and be unique for
any page
Meta description
Help the Search Engine understand the content of web page.
Some times used by Search Engine on the result page.
Should be optimized for keywords and be unique for each page
7. On page - Page URL
Keyword in domain, directory and file names
Static URL and dynamic URL
Static URL is preferred more by Search Engine. But as it is important to
make dynamic websites, it limits factors in URL to be 2 at most .
robots.txt file
Tells the Search Engine which web pages to crawl. should be on root folder
Sitemap
Two types of Sitemaps:
User sitemap: used to easy navigate website. Consists of links of
inner pages of website
sitemap.xml file: used by Search Engine to know the structure of
website and navigate easily through
8. On page - content
What is good content?
Good content give information for readers, unique, well
described, well organized, big, and give more links for further
information.
Quality and quantity content
The content should not be big and have no value, so when you
write consider quality more than quantity.
Writing content for search engine and
people
If the people finds your content of high quality, search engine
follows and high rank your website.
Duplicate content is SEO killer
9. On page - Visuals in SEO
Images
Use keywords in file name, alt, title
Flash movies
Avoid flash as Search Engine cant understand the content of the
Flash Movies
Frames
Don’t ever use frames
JavaScript and CSS
Use them in separate files not imbedded within HTML.
10. SEO practices to increase
traffic
Submitting website to web directories
Social networks existence
Blogs
Article directories
RSS directories
Forums and post commenting
Video marketing
11. Submitting link to web
directories
It is well known techniques that most
webmasters do. You Should submit your
website to a punch of
Niche, Local, General purposes web
directories.
12. Social networks existence
Facebook, Twitter, Linked
In, Diigo, Pinterest, Stumbleupon, and
all social bookmarking websites are of
high value to share content on as it
gives you good backlinks and get your
website more popularity and visitors.
13. Blogs
Make blog about your business (if
business website) or about yourself.
Include your
knowledge, experience, thoughts, news, F
AQ, or whatever things you like to share.
This is very good for your website number
of visitors and leads.
You can include it also in Blog
Directories, use its RSS feed on RSS
Directories, and share blog post on social
network.
14. Article directories
Write unique articles and post them for
article directories, they are great for
backlinks. use EzineArticles.com
15. RSS directories
Make RSS feeds about new
content on your website and put it
for RSS directories, you will get
automatic new backlinks each time you
make new content
16. Forums and post commenting
Make account on forums and put your
link in signature, each time you
comment on some forum you make new
backlink.
Comment on blogs by your name and
link to your website.
17. Video marketing
YouTube is of very high ranking today, so
making video and uploading on YouTube
with a link to website, good
description, attractive title may lead a lot of
people to log to your page
18. SEO strategy
Website Analysis
Making Implementation plan according
to analysis results
Make Time sheet planning for tasks
required in implementation plan
Recommendations for
designers, developers, article writers.
19. Thanks
For more information:
Visit our website at:
http://www.clicknet-eg.com
Or refer for more tutorials to:
http://www.clicknet-eg.com/seo-
tutorial1.html