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Influencer Marketing Tips and Best Practices for the Retail Industry
AMPLIFY YOUR BRAND
KRISTY SAMMIS, @kristysf
Clever Girls Founder & Chief Innova8on Oﬃcer
Moderated a panel on leveraging Inﬂuencer Marke8ng for Retail
Account Director PR/Social Inﬂuence
Fashion & Lifestyle Inﬂuencer
Sparkles & Shoes
Director of Brand Marke8ng
A 360° VIEW OF
INFLUENCER MARKETING IS NOT NEW,
IT’S WORD OF MOUTH
Thanks to social media, we now have the tools to track conversa8ons
about brand products from the top of the funnel through to purchase.
engaging people who are inﬂuen8al online to
share brand messaging with audiences in the
form of sponsored content
INFLUENCER MARKETING IS
WORKS “marke8ng-‐induced consumer-‐to-‐consumer word of mouth generates
more than twice the sales of paid adver8sing”
81% Make purchase decisions based on friends’ social
43% Of social media users buy a product a9er sharing or
favori<ng it on Facebook, TwiAer, or Pinterest2
4-‐10X Higher conversions from oﬀers shared by trusted
advocates than brands3
70% Of internet users want to learn about a product through
content rather than through tradi<onal adver<sing. 4
1: hHp://www.markeWorce.com/press-‐releases/item/research-‐social-‐media-‐inﬂuence/ 2: hHps://www.visioncri8cal.com/new-‐data-‐how-‐social-‐media-‐drives-‐purchasing/
3: hHp://brandera8.com/the-‐age-‐of-‐advocacy-‐and-‐inﬂuence-‐26-‐stats-‐marketers-‐should-‐know/ 4: hHp://www.mdgadver8sing.com/blog/the-‐shi-‐to-‐na8ve-‐adver8sing-‐in-‐marke8ng-‐infographic/
SMALL. You don’t need a ton of money to get started.
ON INFLUENCER MARKETING:
Over the holidays PoHery Barn ran The 12 Tradi8ons
of Christmas. We worked with 12 amazing inﬂuencers
because we wanted customers to be inspired by real
people. Oh that’s how it can look in my home. My house
can look just as beau8ful. When we’re pos8ng things
that are real, people really respond.
These inﬂuencer posts got the highest engagement,
most likes, most comments, [of the whole program].
The featured products sold out.
RETAIL CASE STUDY:
Director of Brand Marke8ng,
WORDS OF WISDOM:
Readers come to inﬂuencers on a
daily basis because they want to hear
what the inﬂuencers have to say, not
be fed a corporate message.
INFLUENCER MARKETING REMINDER:
Fashion & Lifestyle Inﬂuencer,
Sparkles & Shoes
INFLUENCER MARKETING HAS ROI:
We gave Fashion and Style bloggers $300 in
shopping credit a month. Yes, there are a lot of
brands with big budgets, but if you ﬁnd the right
inﬂuencer, a $300 gi card s8ll works.
We used custom links to track performance. Our
top inﬂuencers generated 7.5x her cost in revenue.
RETAIL CASE STUDY:
Account Director PR/Social
Inﬂuence, Mullen Lowe
We’ve barely scratched the surface
of what Inﬂuencer Marke8ng can do
for retailers...or any B2C business!
For more case studies, visit www.CleverGirlsCollec8ve.com
For the ul8mate guide in successful Inﬂuencer Marke8ng,
grab a copy of Inﬂuencer Marke8ng for Dummies.
Or simply contact any of us at email@example.com.
We’ love to chat!