In the last years, user-centric design has emerged as a must-have requirement. The concept of UX has flourished everywhere: in client briefs, job descriptions, trainings, books and articles. If you have been involved in the creation of digital products, including Drupal websites, you probably heard the UX song at various stages of development, especially at the end. But what do we mean exactly by "UX"? Is it just a buzzword? Or a fancy way to talk about colours and buttons? In this talk, we explore the various facets of the concept of "user experience": - where it comes from - what it really means - what domains it covers - why it is so important - what pitfalls it brings with it - how to integrate it into your work process, whatever your position in your organisation. Video of the talk: https://www.youtube.com/watch?v=KyyC93WMu4k

1. Clément Génin - AUSY
UX: Why There Is No Module For That

2. Clément Génin
@clemgn

6. 1. Clarify functional scope
2. Remove pain

7. 'User experience'
encompasses all
aspects of the end-
user's interaction
with the company,
its services, and its
products.
”
“
Don Norman
NN Group

8. Dan Willis

9. User Experience design
Making conscious decisions…
…that facilitates the most
valuable experience possible…
…when a persons interacts
with an organisation.

10. Peter Morville

11. User Experience design:
≠ a task/phase
= a mindset

12. More value…
BENEFITS OF A
USER-CENTRIC
DESIGN
…quicker…
…to more people…
…for a longer time.

15. 3 M
2013
37 M
2018
Google search results for “UX”

17. Pitfalls
of how we conceive
user experience design

18. UI / UX
PITFALL #1

19. VD
IxD
CX
CS
IA SD
BA
XDUR

20. Jesse James Garrett

23. UX+ =

25. UX in a box
PITFALL #2

27. User experience (UX)
represents the perception
left in someone’s mind
following a series of
interactions between
people, devices, and
events — or any
combination thereof.
”
“
Eric Reiss
FatDUX

28. BODY
PERCEPTION
CONTAINER
CONTENT
SYSTEM
STRATEGY
MISSION
TASK
PROJECTION
SELF
CONTEXT
Organisation User

30. Do not design
interactions. Instead,
design contexts that
foster interactions.
On architecting interactions
”
“
Stephanie A. Hughes
AKKA

31. Person vs User
PITFALL #3

34. Users

35. UX as a smoke screen
PITFALL #4

36. “We have a UX
expert”
“We know
our users”
“We have
user KPI’s”
“We have
a UX phase”
“We did [insert
UCD activity]
already”
“We do like
[insert tech
company]”
“We have a UX
process”
“It will be OK
when we have
content”

37. User Experience design:
= user-centric approach
= a mindset

38. 8 things you can do
to be a more user-centric designer

39. #1
Give them
a voice

40. #2
Give them
a face

41. #3
Be aware

42. #4
Ask
questions

43. #5
Be inclusive

44. #6
Make a scene

45. #7
Know
your team

46. #8
Really care
about them

47. @clemgn
Clément Génin
Thank you.