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“Visually Explain Repairs”

As Seen In:
What is ClearMechanic?
How ClearMechanic Works
  Dealer posts photos and videos, CM does everything else.
       Step 1                   Step 2              Step 3           Step 4
  Upload photos and     CM Instantly Sends     Customers See     “Visual Selling”
videos with CM iPhone Secure E-mail / Text to Real-Time Photos   Improves Close
   and Android apps    Customers, Notifies     and Videos of     Rate By 20-40%
                             Advisors           *Their* Cars




   Technician or Advisor   CM Technology and CM     Customer     CM Case Studies
                           Analysts (includes DMS
                                integration)
Instantly Share Real-Time Photos and Videos
Post vehicle photos and videos instantly to your website.   Send
  directly to customers by e-mail and text message.
Key Milestones

 Published iPhone and Android applications
- Over 7,500 downloads by technicians at dealerships and independent shops
- Over 200,000 repair recommendations processed
Key Partners
 Partnerships with wide range of automotive service companies




 Over 200 service centers actively use ClearMechanic
   - Rapid growth achieved through partnerships and innovative pricing model.
   On target for 100% year-over-year growth.
   - ClearMechanic is the only company focused on “visual explanations” in the
   service department. We are 1-2 years ahead of every other company in our
   technology and business processes.
Example Photos from ClearMechanic Clients
ClearMechanic’s iPhone and Android mobile applications
  post vehicle photos instantly for review by your customers.
     Water Pump Photo, 2/18/12, 2:34 p.m.   Tire Replacement Photo, 2/18/12, 3:12 p.m.
Example Videos from ClearMechanic Clients
By popular demand, we recently introduced the ability to
  share real-time video clips with customers.
     Water Pump Photo, 2/18/12, 2:34 p.m.   Tire Replacement Photo, 2/18/12, 3:12 p.m.
CM’s Proprietary Illustrations Explain Each Photo
CM has developed the industry’s best database of
  technician-approved, consumer-friendly illustrations.
CM’s Proprietary Illustrations Explain Each Photo
CM has developed the industry’s best database of
  technician-approved, consumer-friendly illustrations.
Why Use ClearMechanic?

 Increase Sales Immediately through Visual Explanations
High-quality photos and illustrations get customer to say “Yes.”

 Get Customer Approval Quickly
Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

 Other Reasons Cited by Clients
- “There is no quicker way to share photos on the web and by e-mail.
ClearMechanic takes less than 30 seconds per customer.”
- “We use this for all warranty photos. Photos are stored permanently.”
- “ClearMechanic brings customers back to our website to view their
vehicle photos. Our total web traffic increased by 20%, which means
hundreds of new leads.”
What Customer Sees
What Customer Sees
What Customer Sees
ClearMechanic Product Offerings
ClearMechanic Product Tiers: “Free” to “Gold”
      Free             Basic                  Silver               Gold
    (Tier 1)          (Tier 2)               (Tier 3)             (Tier 4)

- iPhone and       - Post photos         - Real-time DMS     - All Other
Android mobile     directly to your      integration         Packages
applications       website                                   Included
                                         - Automated
- Post unlimited   - Real-time video     E-mail and Text     - “Visual Declined
photos to third    capability            Messages            Service
party website                                                Marketing”
                   - Private analytics   - Automated         Campaigns
hosted by
                   dashboard             Notifications to
ClearMechanic
                                         Service Personnel   - API Access for
                   - “Share” Option
- Daily Activity                                             other vendors
                   for Manual E-mail
Reports
                   / SMS

                                                             $695 - $1295 /
       Free         $95 / Month          $395 / Month           Month
ClearMechanic Free Offering (Tier 1)
 Recommended For: Service centers testing out the program.

                     Post Unlimited
 CM Mobile             Photos to            Expert Illustrations
 Application      ClearMechanic.com           Next to Photos
ClearMechanic Basic Offering (Tier 2)
Recommended For: Service centers who want to post photos
directly to their websites and want real-time video capability.


  Post Directly to Your Website         Real-Time Video Capability
ClearMechanic Basic Offering (Tier 2)


   “Share” Button Enabled   Private Analytics Dashboard
ClearMechanic Basic Offering (Tier 2)
             Private Analytics Dashboard



                                             Click on any
                                                 RO in
                                            Dashboard to
                                            view details.
                                             Use this for
                                              customer
                                                follow-
                                             ups, liability
                                           protection and
                                              warranty.
ClearMechanic Basic Offering (Tier 2)

         Complete, Searchable Service Library
ClearMechanic Silver Offering (Tier 3)
Recommended For: Service centers who want to guarantee
customers view photos / videos before they make repair
decisions. Includes real-time DMS integration.

Automated E-mails to Customers      Automated Text Messages
                                         to Customers
ClearMechanic Silver Offering (Tier 3)
    Automated Notifications to Service Advisors and Managers

                                             Service Advisor
User Presses “Send”




                      Automated E-mail
                          and Text

                                               Customer
ClearMechanic Silver Offering (Tier 3)
                               Detailed Monthly Profit Report
                                   Photos                 Total RO Dollar Value
 RO #       CM Repair Type        Uploaded    Labor $     Parts $       Misc $     Total $         RO Status
430796       Cylinder Head           6       $3,687.50   $3,820.48     $400.00    $7,907.98       Sent E-mail

430958    Automatic Transaxle        5       $2,546.25   $1,340.76     $385.00    $4,272.01       Forwarded

432163         Brake Pads            1       $423.93     $186.94        $0.00     $610.87         Forwarded
432165     Tire Replacement          2       $369.10     $409.16        $2.00     $780.26          Sent SMS
432172         Oil Filter            4       $244.50     $166.79        $0.00     $411.29     Sent SMS and E-mail

432182    Front Shock Absorber       1       $279.73     $133.13        $0.00     $412.86     Sent SMS and E-mail
432206       Tail Light Bulb         2       $297.75     $273.92        $1.00     $572.67         Forwarded

432227       Oil Pan Gasket          3       $187.50      $41.85        $0.00     $229.35         Forwarded
432322         Brake Pads            2       $442.97     $193.96        $2.00     $638.93         Forwarded
432439            Rack               2       $355.95     $369.55        $0.00     $725.50     Sent SMS and E-mail

432877            Fan                2       $176.82     $111.63        $1.00     $289.45         Forwarded
492011        Brake Rotor            2         NULL        NULL          NULL       NULL          Forwarded

 Total                               89      $16,763     $13,338         $812     $30,913

Average                             3.1        $599        $476          $29       $1,104
ClearMechanic Gold Offering (Tier 4)
Recommended For: Dealers who want to bring back lost
customers using custom, visual “Deferred Service Campaigns.”




                                                   Identify
                                                  “Declined”
                                                   Services
                                                    where
                                                  photos are
                                                   available
ClearMechanic Gold Offering (Tier 4)

 Visually sell declined services.
Provide the ‘wow’ factor needed
to get the customer’s attention.

 Personalized evidence for
each customer with
photos, videos and diagrams.

 Customize each letter to the
recent vehicle inspection.
Appendix
ClearMechanic Daily Activity Reports
ClearMechanic iPhone Application Screenshots
ClearMechanic iPhone Application Screenshots
ClearMechanic Android Application Screenshots
ClearMechanic Mobile Application Screenshots
ClearMechanic Data and Testimonials
 Including photos of customer’s defective part improves
sales conversion rate
   • Conversion rate without ClearMechanic: 40-60%
   • Conversion rate with ClearMechanic: 75%-90%
   • Especially helpful for leaks, cracks, wear, and rust.

 Dealership Testimonial: “Taking pictures adds credibility
to our recommendations and makes customers advocates
for our dealership. Customers are wowed by the process.”

 Consumer Testimonial: “You’re never excited to find out
new repairs are necessary. But this was an easy, educational
way of getting information about my car.”
Overview of Searchable Service Library
 ClearMechanic (“CM”) develops and owns the industry’s most
  comprehensive library of expert parts and repair illustrations
      • 9 vehicle systems with approximately 1,000 unique illustrations
      • 3 illustration types: Location, Function and System

 CM content allows service centers to “visually explain”
  service recommendations

 Integration options:
     • 1) Frame CM’s interactive service within dealer’s web site.
     • 2) Embed CM content into outgoing e-mail campaigns (e.g. declined
       service letters).
     • 3) Incorporate CM content into online scheduling software in order
       to “pre-educate” customers.
Searchable Service Library: How CM Creates It
 CM’s process for in-house illustration development allows for
  rapid iteration and new content creation
Searchable Service Library: Sample Illustration
 Sample Location Illustration: Oxygen Sensor
Searchable Service Library: Sample Illustration
 Sample Function Illustration: Oxygen Sensor
Searchable Service Library: Sample Illustration
 Sample System Illustration: Oxygen Sensor

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ClearMechanic Overview for Service Centers

  • 3. How ClearMechanic Works Dealer posts photos and videos, CM does everything else. Step 1 Step 2 Step 3 Step 4 Upload photos and CM Instantly Sends Customers See “Visual Selling” videos with CM iPhone Secure E-mail / Text to Real-Time Photos Improves Close and Android apps Customers, Notifies and Videos of Rate By 20-40% Advisors *Their* Cars Technician or Advisor CM Technology and CM Customer CM Case Studies Analysts (includes DMS integration)
  • 4. Instantly Share Real-Time Photos and Videos Post vehicle photos and videos instantly to your website. Send directly to customers by e-mail and text message.
  • 5. Key Milestones  Published iPhone and Android applications - Over 7,500 downloads by technicians at dealerships and independent shops - Over 200,000 repair recommendations processed
  • 6. Key Partners  Partnerships with wide range of automotive service companies  Over 200 service centers actively use ClearMechanic - Rapid growth achieved through partnerships and innovative pricing model. On target for 100% year-over-year growth. - ClearMechanic is the only company focused on “visual explanations” in the service department. We are 1-2 years ahead of every other company in our technology and business processes.
  • 7. Example Photos from ClearMechanic Clients ClearMechanic’s iPhone and Android mobile applications post vehicle photos instantly for review by your customers. Water Pump Photo, 2/18/12, 2:34 p.m. Tire Replacement Photo, 2/18/12, 3:12 p.m.
  • 8. Example Videos from ClearMechanic Clients By popular demand, we recently introduced the ability to share real-time video clips with customers. Water Pump Photo, 2/18/12, 2:34 p.m. Tire Replacement Photo, 2/18/12, 3:12 p.m.
  • 9. CM’s Proprietary Illustrations Explain Each Photo CM has developed the industry’s best database of technician-approved, consumer-friendly illustrations.
  • 10. CM’s Proprietary Illustrations Explain Each Photo CM has developed the industry’s best database of technician-approved, consumer-friendly illustrations.
  • 11. Why Use ClearMechanic?  Increase Sales Immediately through Visual Explanations High-quality photos and illustrations get customer to say “Yes.”  Get Customer Approval Quickly Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”  Other Reasons Cited by Clients - “There is no quicker way to share photos on the web and by e-mail. ClearMechanic takes less than 30 seconds per customer.” - “We use this for all warranty photos. Photos are stored permanently.” - “ClearMechanic brings customers back to our website to view their vehicle photos. Our total web traffic increased by 20%, which means hundreds of new leads.”
  • 16. ClearMechanic Product Tiers: “Free” to “Gold” Free Basic Silver Gold (Tier 1) (Tier 2) (Tier 3) (Tier 4) - iPhone and - Post photos - Real-time DMS - All Other Android mobile directly to your integration Packages applications website Included - Automated - Post unlimited - Real-time video E-mail and Text - “Visual Declined photos to third capability Messages Service party website Marketing” - Private analytics - Automated Campaigns hosted by dashboard Notifications to ClearMechanic Service Personnel - API Access for - “Share” Option - Daily Activity other vendors for Manual E-mail Reports / SMS $695 - $1295 / Free $95 / Month $395 / Month Month
  • 17. ClearMechanic Free Offering (Tier 1)  Recommended For: Service centers testing out the program. Post Unlimited CM Mobile Photos to Expert Illustrations Application ClearMechanic.com Next to Photos
  • 18. ClearMechanic Basic Offering (Tier 2) Recommended For: Service centers who want to post photos directly to their websites and want real-time video capability. Post Directly to Your Website Real-Time Video Capability
  • 19. ClearMechanic Basic Offering (Tier 2) “Share” Button Enabled Private Analytics Dashboard
  • 20. ClearMechanic Basic Offering (Tier 2) Private Analytics Dashboard Click on any RO in Dashboard to view details. Use this for customer follow- ups, liability protection and warranty.
  • 21. ClearMechanic Basic Offering (Tier 2) Complete, Searchable Service Library
  • 22. ClearMechanic Silver Offering (Tier 3) Recommended For: Service centers who want to guarantee customers view photos / videos before they make repair decisions. Includes real-time DMS integration. Automated E-mails to Customers Automated Text Messages to Customers
  • 23. ClearMechanic Silver Offering (Tier 3) Automated Notifications to Service Advisors and Managers Service Advisor User Presses “Send” Automated E-mail and Text Customer
  • 24. ClearMechanic Silver Offering (Tier 3) Detailed Monthly Profit Report Photos Total RO Dollar Value RO # CM Repair Type Uploaded Labor $ Parts $ Misc $ Total $ RO Status 430796 Cylinder Head 6 $3,687.50 $3,820.48 $400.00 $7,907.98 Sent E-mail 430958 Automatic Transaxle 5 $2,546.25 $1,340.76 $385.00 $4,272.01 Forwarded 432163 Brake Pads 1 $423.93 $186.94 $0.00 $610.87 Forwarded 432165 Tire Replacement 2 $369.10 $409.16 $2.00 $780.26 Sent SMS 432172 Oil Filter 4 $244.50 $166.79 $0.00 $411.29 Sent SMS and E-mail 432182 Front Shock Absorber 1 $279.73 $133.13 $0.00 $412.86 Sent SMS and E-mail 432206 Tail Light Bulb 2 $297.75 $273.92 $1.00 $572.67 Forwarded 432227 Oil Pan Gasket 3 $187.50 $41.85 $0.00 $229.35 Forwarded 432322 Brake Pads 2 $442.97 $193.96 $2.00 $638.93 Forwarded 432439 Rack 2 $355.95 $369.55 $0.00 $725.50 Sent SMS and E-mail 432877 Fan 2 $176.82 $111.63 $1.00 $289.45 Forwarded 492011 Brake Rotor 2 NULL NULL NULL NULL Forwarded Total 89 $16,763 $13,338 $812 $30,913 Average 3.1 $599 $476 $29 $1,104
  • 25. ClearMechanic Gold Offering (Tier 4) Recommended For: Dealers who want to bring back lost customers using custom, visual “Deferred Service Campaigns.” Identify “Declined” Services where photos are available
  • 26. ClearMechanic Gold Offering (Tier 4)  Visually sell declined services. Provide the ‘wow’ factor needed to get the customer’s attention.  Personalized evidence for each customer with photos, videos and diagrams.  Customize each letter to the recent vehicle inspection.
  • 33. ClearMechanic Data and Testimonials  Including photos of customer’s defective part improves sales conversion rate • Conversion rate without ClearMechanic: 40-60% • Conversion rate with ClearMechanic: 75%-90% • Especially helpful for leaks, cracks, wear, and rust.  Dealership Testimonial: “Taking pictures adds credibility to our recommendations and makes customers advocates for our dealership. Customers are wowed by the process.”  Consumer Testimonial: “You’re never excited to find out new repairs are necessary. But this was an easy, educational way of getting information about my car.”
  • 34. Overview of Searchable Service Library  ClearMechanic (“CM”) develops and owns the industry’s most comprehensive library of expert parts and repair illustrations • 9 vehicle systems with approximately 1,000 unique illustrations • 3 illustration types: Location, Function and System  CM content allows service centers to “visually explain” service recommendations  Integration options: • 1) Frame CM’s interactive service within dealer’s web site. • 2) Embed CM content into outgoing e-mail campaigns (e.g. declined service letters). • 3) Incorporate CM content into online scheduling software in order to “pre-educate” customers.
  • 35. Searchable Service Library: How CM Creates It  CM’s process for in-house illustration development allows for rapid iteration and new content creation
  • 36. Searchable Service Library: Sample Illustration  Sample Location Illustration: Oxygen Sensor
  • 37. Searchable Service Library: Sample Illustration  Sample Function Illustration: Oxygen Sensor
  • 38. Searchable Service Library: Sample Illustration  Sample System Illustration: Oxygen Sensor