4. Persona
• Aidan is a 22 year old graduate just moving away and
entering the work force
• He wants to keep in touch with his family and assorted
friend groups from college
• Hobbyist bird watcher and wants to find a new group of
friends with similar interests in his new city
5. Leadership
• Founded by Mark
Zuckerberg in 2004 in his
Harvard dorm room
• Owns 53.3% of the
company
• CEO and controlling vote
on the board
14. Financials
• 89% of Facebook’s revenue comes from advertisements
• Made $58.8bn in revenue in 2018
• Current market cap of $520.8 billion, 5th highest
17. Business Model
• Sell targeted advertisements
• Provide the service for free, work with advertisers to
show relevant ads
• Sell consumer electronics
