The document outlines steps researchers can take to increase the external visibility and impact of their research through social media. It discusses moving from being a "digital hermit" with no online presence, to having a moderate online presence by synchronizing across several platforms like Mendeley and ResearchGate. The most engaged level is being a "digital avant-garde" through having one's own website, contributing to collective platforms, creating mashups of academic content and data, and utilizing analytics and open educational resources. Researchers are challenged to raise their digital profile within 1-3 months.